Search  for anything...
Maidenform

Maidenform Women's Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus

  • Based on 10,932 reviews
Condition: New
Checking for the best price...
$22.49 Why this price?
Save $25.51 was $48.00

Buy Now, Pay Later

As low as $5 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Tuesday, May 12
Order within 23 hours and 35 minutes
Available payment plans shown during checkout
Protection Plan Protect Your Purchase
Checking for protection plans...

Recently Viewed

Size: 38C


Color: Paris Nude


Description

The Maidenform® One Fab Fit® Demi Underwire Bra is the t-shirt bra women reach for day after day, blending modern style with the comfort and support you expect from One Fab Fit®. Designed with lightly lined SmartZone® cups, this bra delivers targeted lift, shape, and support exactly where you need it. The modern open neckline and demi coverage create a flattering fit that works beautifully with scoop necks, V-necks, and bridal silhouettes, making it one of the most versatile bras for women in your wardrobe. The satin-smooth, ultra-soft microfiber fabric glides effortlessly under tees and other knits, giving you a no-show look that stays invisible even under clingy tops. The tailored cups enhance your natural shape without adding bulk, while the breathable stretch ensures you stay comfortable from morning to night. Convertible straps let you wear it two ways—traditional straight or crisscross—so you can match your bra to your outfit with ease. This underwire bra for women also features a smooth back wing and hook-and-eye closure to help minimize bulges, creating a sleek silhouette from every angle. Whether you wear it in timeless black, crisp white, warm nude, playful pink, or rich purple, you’ll find a color to match your style. Available in both core and plus sizes, with a detailed size chart to help you get your perfect fit, this demi t-shirt bra is made to flatter and fit a wide range of body types. From workdays to weekends to special events, this is the bra that can truly do it all—offering fabulous fit 2.0 with shape and support that’s seriously soft. The Maidenform® One Fab Fit® Demi Bra isn’t just another bra for women—it’s the everyday essential you’ll wonder how you ever lived without.

Item model number ‏ : ‎ DM7543


Department ‏ : ‎ womens


Date First Available ‏ : ‎ May 2, 2025


Manufacturer ‏ : ‎ Maidenform


Best Sellers Rank: #6,634 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #151 in Everyday Bras


#151 in Everyday Bras:


Customer Reviews: 4.1 4.1 out of 5 stars (11,106)


Bra Design: T-Shirt


Bra Cup Coverage: Demi


Strap Type: Basic


Underwire Type: underwire


Back Style: Strappy Back


Color: Paris Nude


Bra Padding Level: Medium


Support Level: Light Support


Sport Type: Exercise & Fitness


Apparel Closure Type: Hook & Eye


Pattern: Solid


Apparel Closure Orientation: Back


Material Opacity: Opaque


Style Name: Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus Size Available)


Neck Style: V-Neck


Occasion Type: Wedding


Brand Name: Maidenform


Age Range Description: Adult


Unit Count: 1 Count


Model Name: Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus Size Available)


Style Number: DM7543


Global Trade Identification Number: 83


UPC: 196988444551 738994657183


Manufacturer Part Number: DM7543


Manufacturer: Maidenform


Item Weight: 0.18 Pounds


Material Type: Spandex,Nylon


Product Care Instructions: Hand Wash Only


Fabric Type: 71% Nylon, 29% Spandex


Apparel Fabric Stretch: Medium Stretch


Apparel Fabric Weight Class: Lightweight


Total Product Quantity: 1 Count


Fit Type: Modern, Push Up


Fit to Size Sentiment: Positive


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, May 12

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Great quality bra
Size: 34B Color: Black
This is honestly one of the best quality bras I’ve ever owned. It’s super comfy and fits very well. Like you can wear this bra for hours and won’t be miserable tho whole time. No digging into your skin. Straps stay in place. Just overall amazing. Very seamless, no visible at all under my clothes.
Reviewed in the United States on February 6, 2026 by Danielle
    • Perfect for Me! and Hopefully You!!
Size: 32A Color: Paris Nude
I've been buying Maidenform's Demi Underwire Bra for over a decade. It was comfortable and fit well. However, I've been strength training even longer than I've been buying this bra, and the straps would always fall down over my traps. So for every new bra, I would remove the straps and move them as close to the center back hook as possible. Better, but not perfect. Imagine my surprise to see that Maidenform had given this bra an option for crossing the straps in back -- immediate surprise, followed by delight!! It fits perfectly, and the crossed straps keep them secured over my traps. Thank you, Maidenform! ... show more
Reviewed in the United States on November 11, 2025 by Lane Cook
    • Wrong fit, NOT a demi cup
Size: 36B Color: White
Review Image by Jennifer D. Kittrell
By careful measuring, I am a 36B. All of my bras that fit are a 36B. So I ordered a 36B, specifically this one because it is described as a “demi” cup. My breasts are fuller at the bottom so I need a smaller cup. A full cup ends up with nothing in it at the top. Anyway, since they were on sale, I bought 3 of these in different colors, really hoping they were as described. I realized immediately that the large cup would not do under any fitted shirt. (The top of the cup caves in.) But I ended up needing the white one for an event the day the bras arrived. Since I was wearing a light-colored, blousy shirt, I went ahead and wore the white bra. And for the first time in my life, forgot I had a bra on. Wow! The fabric is SUPER soft. I don’t like how the underwire turns out a little (see picture), but it wasn’t noticeable under the shirt or a t-shirt. Because the bra was so comfortable, I ended up keeping it—realizing it will only work for some tops. I returned the other two. I really wish I could find something that is an actual demi cup made of this material. Then it would be perfect. ... show more
Reviewed in the United States on October 31, 2023 by Jennifer D. Kittrell
    • Finally found the bra! DETAILED description, pro/con, will add pic soon
Size: 34A Color: Black
***I will post pictures tomorrow, they are on my camera**** I just learned that you should know your breast shape (8 kinds), your breast root and the other 5 step bra fitting system...i just thought it was your band and cup size...but nope! There are like 10 different things you should check with your breast to find the perfect fit. things finally make sense in the bra world. I Absolutely love this. I am 31 (almost 32 years old) I stopped wearing underwire bras a few years back bc of discomfort. Recently I noticed my bras were loosing shape, looked sloppy and just didn't fit. I just learned of finding your bra shape, root size etc. Then once you find a bra- do the 5 step fit test. This is the only bra out of...I'd say...15 I've tried the past 6 months that fit 100% perfect and it's an underwire! If you knew me, you'd know that I hate them..but that's bc I never understood the different underwire shapes, sizes, etc. My breasts are- East west breast shape( ideal bra for this type is t-shirt and demi) Shallow Fuller on bottom/sits closer to torso 3 finger width apart Narrow root (I think, I'm still trying to learn this aspect, it's hard for me to tell as of now) Low root I used to think I was a B but now I'm realizing I'm closer to an A. (I did loose weight) My band size is 34 Bra cup size A, sometimes B Best fitting bra (a demi, a t-shirt bra, plunge, bralette) Pros- This bra is soft, comfortable (and from me that's saying alot, it's literally the FIRST underwire bra I want to wear in close to 4 years) it's cute, I love the overlapping fabric at the center. Straps are adjustable - ive worn two colors of this bra EVERYDAY for 2 weeks And the straps have not loosened. Very soft The nude does not show through light color shirts, I haven't tried white though. Fits me pretty perfect Holds up in wash (I use a mesh bra bag, ALWAYS use a bra bag if washing in machine, ALWAYS) and hang dry. Keep straps even and not weighted while drying. Cons- It's not 100% seamless :-( the top of one cup slightly hangs out...but barely. However due to the comfortness of the bra, the tops of the cups are slightly thicker so with certain shirts you see an outline. Not many color options in my size 1 cup seems to hang over just a tiny tiny bit ... show more
Reviewed in the United States on July 21, 2020 by Mena

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...