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Maidenform Women's Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus

Based on 11,372 reviews
Condition: New
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$23.99
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Availability: In Stock.
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Arrives Tuesday, Nov 17
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At a glance

Condition
New
Size
38C
Color
Paris Nude
Model
DM7543
Weight
2.88 oz
Material
Spandex,Nylon
Bra Design
T-Shirt

Description

The Maidenform® One Fab Fit® Demi Underwire Bra is the t-shirt bra women reach for day after day, blending modern style with the comfort and support you expect from One Fab Fit®. Designed with lightly lined SmartZone® cups, this bra delivers targeted lift, shape, and support exactly where you need it. The modern open neckline and demi coverage create a flattering fit that works beautifully with scoop necks, V-necks, and bridal silhouettes, making it one of the most versatile bras for women in your wardrobe. The satin-smooth, ultra-soft microfiber fabric glides effortlessly under tees and other knits, giving you a no-show look that stays invisible even under clingy tops. The tailored cups enhance your natural shape without adding bulk, while the breathable stretch ensures you stay comfortable from morning to night. Convertible straps let you wear it two ways—traditional straight or crisscross—so you can match your bra to your outfit with ease. This underwire bra for women also features a smooth back wing and hook-and-eye closure to help minimize bulges, creating a sleek silhouette from every angle. Whether you wear it in timeless black, crisp white, warm nude, playful pink, or rich purple, you’ll find a color to match your style. Available in both core and plus sizes, with a detailed size chart to help you get your perfect fit, this demi t-shirt bra is made to flatter and fit a wide range of body types. From workdays to weekends to special events, this is the bra that can truly do it all—offering fabulous fit 2.0 with shape and support that’s seriously soft. The Maidenform® One Fab Fit® Demi Bra isn’t just another bra for women—it’s the everyday essential you’ll wonder how you ever lived without.

Specs 44

Item model number DM7543
Department womens
Manufacturer Maidenform
Bra Design T-Shirt
Bra Cup Coverage Demi
Strap Type Basic
Underwire Type underwire
Back Style Strappy Back

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Nov 17

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


Great quality bra
Size: 34B Color: Black
This is honestly one of the best quality bras I’ve ever owned. It’s super comfy and fits very well. Like you can wear this bra for hours and won’t be miserable tho whole time. No digging into your skin. Straps stay in place. Just overall amazing. Very seamless, no visible at all under my clothes.
Reviewed in the United States on February 6, 2026 by Danielle

Perfect for Me! and Hopefully You!!
Size: 32A Color: Paris Nude
I've been buying Maidenform's Demi Underwire Bra for over a decade. It was comfortable and fit well. However, I've been strength training even longer than I've been buying this bra, and the straps would always fall down over my traps. So for every new bra, I would remove the straps and move them as close to the center back hook as possible. Better, but not perfect. Imagine my surprise to see that Maidenform had given this bra an option for crossing the straps in back -- immediate surprise, followed by delight!! It fits perfectly, and the crossed straps keep them secured over my traps. Thank you, Maidenform! ... show more
Reviewed in the United States on November 11, 2025 by Lane Cook

Wrong fit, NOT a demi cup
Size: 36B Color: White
By careful measuring, I am a 36B. All of my bras that fit are a 36B. So I ordered a 36B, specifically this one because it is described as a “demi” cup. My breasts are fuller at the bottom so I need a smaller cup. A full cup ends up with nothing in it at the top. Anyway, since they were on sale, I bought 3 of these in different colors, really hoping they were as described. I realized immediately that the large cup would not do under any fitted shirt. (The top of the cup caves in.) But I ended up needing the white one for an event the day the bras arrived. Since I was wearing a light-colored, blousy shirt, I went ahead and wore the white bra. And for the first time in my life, forgot I had a bra on. Wow! The fabric is SUPER soft. I don’t like how the underwire turns out a little (see picture), but it wasn’t noticeable under the shirt or a t-shirt. Because the bra was so comfortable, I ended up keeping it—realizing it will only work for some tops. I returned the other two. I really wish I could find something that is an actual demi cup made of this material. Then it would be perfect. ... show more
Reviewed in the United States on October 31, 2023 by Jennifer D. Kittrell

Finally found the bra! DETAILED description, pro/con, will add pic soon
Size: 34A Color: Black
***I will post pictures tomorrow, they are on my camera**** I just learned that you should know your breast shape (8 kinds), your breast root and the other 5 step bra fitting system...i just thought it was your band and cup size...but nope! There are like 10 different things you should check with your breast to find the perfect fit. things finally make sense in the bra world. I Absolutely love this. I am 31 (almost 32 years old) I stopped wearing underwire bras a few years back bc of discomfort. Recently I noticed my bras were loosing shape, looked sloppy and just didn't fit. I just learned of finding your bra shape, root size etc. Then once you find a bra- do the 5 step fit test. This is the only bra out of...I'd say...15 I've tried the past 6 months that fit 100% perfect and it's an underwire! If you knew me, you'd know that I hate them..but that's bc I never understood the different underwire shapes, sizes, etc. My breasts are- East west breast shape( ideal bra for this type is t-shirt and demi) Shallow Fuller on bottom/sits closer to torso 3 finger width apart Narrow root (I think, I'm still trying to learn this aspect, it's hard for me to tell as of now) Low root I used to think I was a B but now I'm realizing I'm closer to an A. (I did loose weight) My band size is 34 Bra cup size A, sometimes B Best fitting bra (a demi, a t-shirt bra, plunge, bralette) Pros- This bra is soft, comfortable (and from me that's saying alot, it's literally the FIRST underwire bra I want to wear in close to 4 years) it's cute, I love the overlapping fabric at the center. Straps are adjustable - ive worn two colors of this bra EVERYDAY for 2 weeks And the straps have not loosened. Very soft The nude does not show through light color shirts, I haven't tried white though. Fits me pretty perfect Holds up in wash (I use a mesh bra bag, ALWAYS use a bra bag if washing in machine, ALWAYS) and hang dry. Keep straps even and not weighted while drying. Cons- It's not 100% seamless :-( the top of one cup slightly hangs out...but barely. However due to the comfortness of the bra, the tops of the cups are slightly thicker so with certain shirts you see an outline. Not many color options in my size 1 cup seems to hang over just a tiny tiny bit ... show more
Reviewed in the United States on July 21, 2020 by Mena
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