Maidenform Women's Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus
Condition: New
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Availability:
In Stock.
Arrives
Tuesday, Jan 13
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Size: 38C
Color: Paris Nude
Description
Here's your go-to t-shirt bra - sleek, smooth, and oh-so comfortable. With demi construction for a little extra shaping, this lightly lined style has SmartZone® cups for uplift where you need it. The silky microfiber lets tees and other knits float over the fabric for an ultra-smooth look. Best of all, this underwire demi bra is convertible with straps that switch from traditional straight to crisscross wear. It's available in lots of colors and prints which you'll appreciate since you'll probably want several of this essential, everyday style.
Item model number : DM7543
Department : womens
Date First Available : May 2, 2025
Manufacturer : Maidenform
Best Sellers Rank: #5,230 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #118 in Everyday Bras
#118 in Everyday Bras:
Customer Reviews: 4.1 4.1 out of 5 stars (11,022)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Tuesday, Jan 13
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Size: 32C
Color: Paris Nude
Great bra, very comfortable and fits smooth to skin. Does not show through even white shirts. Strap is very adjustable and padding is thick.
Reviewed in the United States on December 30, 2025 by Sofielillian
Size: 32A
Color: Paris Nude
I've been buying Maidenform's Demi Underwire Bra for over a decade. It was comfortable and fit well. However, I've been strength training even longer than I've been buying this bra, and the straps would always fall down over my traps. So for every new bra, I would remove the straps and move them as close to the center back hook as possible. Better, but not perfect. Imagine my surprise to see that Maidenform had given this bra an option for crossing the straps in back -- immediate surprise, followed by delight!! It fits perfectly, and the crossed straps keep them secured over my traps. Thank you, Maidenform!
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Reviewed in the United States on November 11, 2025 by Lane Cook
Size: 36B
Color: Sandshell
I really like this bra for its fit and comfort and price! I would've given it a 5 star rating but the advertised bra indicates a flowered design detail and I didn't receive the same bra.
Reviewed in the United States on August 17, 2025 by Cheryl
Size: 36A
Color: Evening Blush/Sandshell
I LOVE these bras. I've ALWAYS had an impossible experience finding a bra that fit right and was comfortable all day. I literally forget I'm even wearing this one. It's soft, moves with me, has perfect coverage with no gaps... I finally found a bra I'm willing to buy multiples of without hesitation. ❤️
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Reviewed in the United States on November 10, 2025 by Angela Kay
Size: 38DD
Color: Sandshell
Longest, most detailed bra review in Amazon history follows: I REALLY REALLY wanted to love this bra. So much so that after I ordered two (36DD) that SEEMED to fit well, I ordered a WHOLE BUNCH more in all different colors/2 styles (both the smooth & the floral-ish one). To expound... My first try was with 36DD and it looked and felt REALLY nice but 15 minutes in I bent over to pick my tiny little dog up and my left boob popped out 😬. That has never happened to me in my whole life and I'm in my sixties (🤫 don't tell anyone 🤫 I don't wear old people clothes and never will 😊) Ok... I figured no big deal on the boob pop-a-rama. I am simply not used to wearing any type of a lined bra so I perhaps I just need to adjust a bit as I likely just don't quite have the "hang" of it yet 🤣 (I absolutely DO have a sense of humor though 😆). I made adjustments to the straps and was ok UNTIL I went to unload the dishwasher. I guess my body heat loosened the fit a bit and out they popped again...BOTH of them this time 😳. BUT the bra was so comfortable and just so feminine feeling and looked really pretty under my t-shirt as well as my beautiful sweater dresses (that I tried it with) that I decided I just go up to 38DD (a band size up will increase the cup size a teensy little bit). I got the first one and it was, unfortunately, one out of Amazon's LPN stock BUT it DID fit (the specific bra was albeit creased and sent to me, no doubt, by accident as it was from a return) so I requested a replacement with return AND ordered a bunch more in all the different colors and the two fabric styles I mentioned. It might be a good idea to mention that I normally take a size 34DD but something strange seems to have happened with manufacturer sizing since I last purchased bras because the new 34DD's that I purchased (my for her favorite brand, Dorina) were not the same as my existing stock, which fit fine but I like fresh new things every few years (LITERALLY, maybe every 8 to 10 years I will replenish bras because I hate, I mean HATE the merry go round of trying finding a brand that fits and then, within that brand, specific bras that actually fit as the very same style/size from one bra to the next has distinct fit differences. When you're a 34DD/DDD (or any unusual size) it's OBVIOUS in your comfort and appearance (but I'm quite confident that you already know that otherwise you wouldn't be reading reviews 😉). BACK TO THE specifics of this, Maidenform style... As I gathered up my returns to take over to UPS, I forgot I even had one of them on as it was sooo comfortable! It still had tags on as it even and I had put a t-shirt on over it but I totally forgot about it. THAT'S how extremely comfortable this particular brand and style is! Absolutely lovely. UNFORTUNATELY, as I completed my return I stopped to look at the greeting cards and there's a little mirror on the side of the card display. I was extremely embarrassed to glance down and notice that I had quad boobs as I was standing in the middle of the UPS store 😡 as the 38DD didn't make an appreciable difference in the situation 🥹 and I didn't even notice except that a couple of other customers were deliberately avoiding my glance. I thought maybe my makeup was smushed or something. NO. They were avoiding looking at my quadra-pop-out-boobs and, of course, I walked in with bra returns in my hand that the guy had the package up to start with 😑. Of course there's nobody on the face of the planet that would be able to take a return for bras without glancing at the returner's chest so I'm quite certain that I'm the last person that noticed 😵. I left the store and zoomed home careful not to bounce on the way. At this point I had close to 10 bras still unpacked at home that were delivered from Amazon of the same brand and style that I not even opened yet. When I find something that fits well I stock up because I know that if I wait even a month it will be made in a different country and won't fit the same (any ladies that wear Gloria Vanderbilt jeans, for example, can tell you that the country that they're made in dictates how they will fit). Determined to salvage at least a few of this bra I went through each and every single one to try to figure out what the common denominator was with this quad boob jumping situation and I discovered it. I found that the middle of most of them is stitched just slightly too far apart and, therefore, one's breasts will not sit perfectly proper. I don't know what the part of the bra is called but it's the little part right between the cups that is supposed to lay flat against your ribs. The variations in width war from 1 mm to 4 mm and that seemingly small variance affects the fit enormously! I found three bras that were stitched appropriately (for MY shape) and I put those three aside to keep and the rest in my returns. Perfectly pleased that I found a total of three bras that fit beautifully and looked really nice under tight t-shirts and sweater dresses, I returned the remainder and wore one for the first time other than a try on. Unbeknownst to me, I was far from the end of my bra seeking journey 😑. On the first (and only) day (only hour) that I wore one of the bras, not being used to wearing any type of a bra that has padding or lining, I was only mildly irritated by the fact that I felt the need to adjust the cups a couple of times in the hour or so that I had it on. Arriving home I went to the bathroom to wash my hands after unpacking my groceries (without pop-a-booble-boo, yay!) and was quite shocked to look in the mirror and notice that my breasts were pointed West and East 😳 NOT forward and up but left and right and with a slight quadraboob on the West 😲 Apparently the warmth from my body relaxed the material and the fit completely morphed into a very undesirable East West "sag", which doesn't even make physiological sense. No amount of adjusting and playing with the straps was changing how "things sat" for very long and I packed up the two that I not yet worn and brought them over to UPS, wearing a different bra altogether. The one that I wore for that hour I am not sure how obnoxious it would be to return it because I fear that Amazon will LPN and resell it and I think it's defective. To be completely fair, we ladies all have different shapes and, well my boobs are very round, another ladies maybe a different shape and find this bra extremely pleasant. OBVIOUSLY so as it's one of the most popular brands and styles out there and likely many hundreds of thousands are sold. The feel of the fabric is exceptional. Extremely soft and silky and comfortable. The fit is wonderful if you perhaps have wider spaced apart breasts and the coverage is beautiful in that they're not so padded that they feel obnoxious but they do protect from that naked "skanky" (I mean not to offend anyone... maybe unfinished, unpolished, or incomplete are better terms) look under t-shirts and clingy sweaters. My review is very honest and I had to give the bra three stars because I feel that the bra would really earn five stars for a woman with the right shape but inconsistency from one bra to the next in the way that they fit, and the *lot" number was identical with the inconsistencies, tells me that it's not a reliable fit which gives it one star. That brings me to an average of three stars. I hope that you found my review, at least, entertaining and, at most, helpful in making your decision.
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Reviewed in the United States on January 28, 2023 by Lee
Size: 38C
Color: Paris Nude
I've worn these bras for years, they were always my favorite and held up really well. But something has changed in the last couple years and they 100% do not hold their shape after just a couple washes. And I do believe it is a manufacturer issue because I've bought from Amazon and clothing stores. The worst part that males them unwearable after a couple washes is the way the edges are flipped/folded. It's like the fabric has shrink around the padding and refuses to go flat no matter what. They never did this before, not until these last couple years. As you can imagine it does not look nice under a tshirt top have those edges folded up like that. So I've pretty much just thrown them away ate maybe 2 washes because of this. Bras are too expensive to make them a one or two use item.
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Reviewed in the United States on October 20, 2025 by Alley Gibb Alley Gibb
Size: 36DD
Color: Black
This Maidenform fits good and very comfortable.
Reviewed in the United States on December 22, 2025 by Jenni
Size: 34B
Color: Paris Nude
I love Maidenform but never ordered online until now. I was pretty hesitant but it fits perfectly and I’m just really impressed with the price, the delivery and the quality itself. I have since ordered two more. Perfect tshirt bra!
Reviewed in the United States on December 5, 2025 by Jennifer Kay