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Maidenform

Maidenform Women's Strapless Bra, Custom Lift Underwire Bras for Women, Convertible Straps, Supportive

  • Based on 2,917 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Wednesday, May 6
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Size: 38D


Color: Latte Lift


Description

Meet our Maidenform® Love the Lift® Custom Lift® Strapless Bras for women – designed to stay put while giving you shape and support you can count on. Its Stay Put Power Band and ComfortGrip® lining help keep your bra in place, so you can move confidently without slipping or adjusting. Custom Lift® technology provides a personalized boost by bra cup size – from an ultimate lift for A cups to a natural lift for D cups – while underwire support and lightly lined demi coverage bra cups create a smooth, no-show look under clothes. Convertible, removable straps let you wear it multiple ways: strapless, halter, crisscross, one shoulder, classic, or cross one shoulder, making it a true multiway bra essential. Tailored bra cups enhance comfort and invisibility, so whether you’re wearing it for weddings, special events, or everyday outfits, you’ll get a fabulous fit and stay-up confidence all day.

Item model number ‏ : ‎ 9417


Department ‏ : ‎ womens


Date First Available ‏ : ‎ April 19, 2021


Manufacturer ‏ : ‎ Maidenform Women's IA - Bras


Manufacturer’s warranty can be requested from customer service. Click here to make a request to customer service.:


Best Sellers Rank: #18,830 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #369 in Everyday Bras


#369 in Everyday Bras:


Customer Reviews: 3.9 3.9 out of 5 stars (9,835)


Bra Design: Bandeau


Bra Cup Coverage: Full Coverage


Strap Type: Strapless


Underwire Type: underwire


Back Style: Strapless


Color: Latte Lift


Bra Padding Level: Medium


Support Level: High Support


Sport Type: Outdoor Lifestyle


Pattern: Solid


Apparel Closure Orientation: Back


Material Opacity: Opaque


Style Name: Strapless Bra, Custom Lift Underwire Bras for Women, Convertible Straps, Supportive


Neck Style: strapless


Occasion Type: Birthday, Wedding


Brand Name: Maidenform


Age Range Description: Adult


Unit Count: 1 Count


Model Name: Maidenform Strapless Bra, Custom Lift Underwire Bras for Women, Convertible Straps, Supportive


Style Number: 9417


Global Trade Identification Number: 91


UPC: 014671143591


Manufacturer Part Number: 9417-Latte Lift


Manufacturer: Maidenform Women's IA - Bras


Item Weight: 3.52 Ounces


Material Type: Microfiber,Nylon,Spandex


Product Care Instructions: Hand Wash Only


Fabric Type: 81% Nylon, 19% Elastane


Apparel Fabric Stretch: High Stretch


Apparel Fabric Weight Class: Lightweight


Total Product Quantity: 1 Count


Fit Type: fitted


Fit to Size Sentiment: Positive


Sleeve Length Description: Sleeveless


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, May 6

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • exactly what I needed; fit well
Size: 34B Color: Latte Lift
I have this in size 34B, color "latte." I needed a strapless bra to go with a sleeveless dress so I bought this. As it turns out, this comes with straps you can put on, so I have used it both ways since it is one of the few bras I have that fit right now (recently lost 40 pounds...). I like it a lot. This is a little tighter than the 34Bs (non strapless) I have from Victoria's Secret, but whether that is a sizing issue or a matter relating to the fact that it's strapless, I can't say. (For what it's worth, I do find that VS bras fit me a little differently than other brands.) At any rate, this one has an excellent fit for a strapless bra and that is mainly what I wanted it for. The color "latte" is a reasonable approximation of a flesh tone for me so I don't have to worry about it showing through thinner clothing. It is a little bit difficult to put the straps on and take them off, but on the other hand, they stay in place once they're on, and you do want that, of course. The fit is great. It is a bit stiff between the cups, but that helps it stay up and provide support when you are not using the straps. It has a silicone strip around the top to help keep things in place and not slipping. So far it has survived washing. I am not as careful with my bras as a lot of people; I throw them in the washing machine on delicate (cold water, no lingerie bag) and then hang to dry. And it has been fine. I know it won't have the same longevity as if I handwashed it, but I don't have the patience for handwashing. The fabric is nice and smooth and this is comfortable to wear. It is well made, with even stitching and no pulls or holes or loose seams. If I find myself needing another one of these, I would definitely buy this same style/brand again. ... show more
Reviewed in the United States on October 16, 2016 by Sneaky Burrito
    • Durable and Comfy!
Size: 36B Color: Black
Review Image by Michaela
was looking for a simple yet durable strapless bra and this did the job. the padding was perfect and had great support all night. true to size. i had full coverage and no issues with how my outfit looked. worth the money. the material is a bit thicker and cotton like feel but did not have any issues with comfortability. comes with straps to that you can put on if needing to do a one shoulder look or a cross back look. ... show more
Reviewed in the United States on September 23, 2025 by Michaela
    • Very small
Size: 36A Color: Black
I read reviews and saw it runs small so I ordered a 36 which should have been big and still had to strap it on the widest setting. It doesn’t come with an extender either. It does come with straps. I would say the cup size runs small, too. I definitely should have gone up one. It’s a padded bra, stays up fairly well and is a flattering shape. ... show more
Reviewed in the United States on April 10, 2026 by J Zaleski
    • Not what I hoped for, but some good features.
Size: 36A Color: Latte Lift
I really wanted this to be my go-to strapless bra, but unfortunately it just doesn’t stay in place. Despite having silicone bands meant to prevent slipping, they aren’t very sticky and there’s not enough of them to be effective. If you're going to include non-slip strips, they need to actually work. That said, the bra is well made overall, feels like good quality, and offers good support and lift. The material is nice and soft, not scratchy at all from what I felt. The color is nice and accurate to what is pictured. If it stayed up, it would be perfect. I am glad it came with the straps though, at least I can still use it. ... show more
Reviewed in the United States on July 25, 2025 by Mindy
    • but I like the fit of the 36
Size: 36B Color: Black
This is my go-to bra. I have bought several, and they're the only bras I wear anymore. I purchased a size 36 B. My measurements would actually put me at a size 34, but I like the fit of the 36. The cup size and padding is perfect. The top of the bra doesn't gape at all, nor do I feel like anything is squishing out of the top of them. I am on the smaller side of a B cup, so you may have to size up in cup size to get a proper fit. From what I understand, the amount of padding varies by cup size, so I can really only comment on the padding of the B cup, but for me, it's perfect. Just enough to provide some lift. I prefer strapless bras. I have narrower shoulders, so when I wear a bra with straps, I either have to tighten the straps to the point of discomfort or else have to constantly readjust them as they keep falling off my shoulders. With this bra, I don't have to worry about that. I've also never had an issue with the bra slipping down throughout the day. In fact, I hardly even notice that it's there. I did have some discomfort the first day I wore it. I think from the silicone no-slip lining and the tightness of the bra. But after that first day, it has never been at all uncomfortable, so if you have a bad first experience, I would recommend seeing how you feel about it after a few days of use. ... show more
Reviewed in the United States on July 26, 2016 by Amazon Customer
    • DONT BUY!!
Size: 32B Color: Latte Lift
Review Image by PublicName
Believe the other customers. It is one to two sizes too small. These are probably factory reject that were mislabeled. It also has an insane amount of padding. The padding is not listed in the description besides saying it gives you lift, this is a ridiculous amount of padding for a strapless bra. I got a 32B and somehow, it was at least a 30A, possibly even a smaller cup. Is there even anything smaller than an A? It also has almost no grip inside, you know that rubbery stuff that helps it not slip down? They have it next to a seam, and the seam is so thick, it’s blocking the grip From laying against your skin. Hands-down likely one of the worst strapless bra I have ever had the displeasure of wearing. What a waste of time. ... show more
Reviewed in the United States on July 19, 2025 by PublicName
    • Perfect!
Size: 36C Color: Latte Lift
This is by far the best strapless bra I have found in the last decade! I had one as a teen that was so comfortable but also got the job done ;) and I’ve spent the last decade trying to find one that was as good as it was (after obvs growing out of the first one)... none held up. A lot of the strapless bras now a days aren’t that great. They either have a lot of support and stay in place, but are uncomfortable, or they are comfortable, but don’t get the job done. This bra is comfy, has an excellent fit to it, strong and of good quality, provides great coverage, as well as great support and stays in place. The bonus is that it does come with straps that you can hook on if you wish. I’ve only used it as a strapless and felt no need for straps. It stays in place perfectly, even when I do light workouts in it! (I’m a 36C for reference). ... show more
Reviewed in the United States on September 2, 2020 by Liz Austin
    • No good
Size: 34A Color: Black
Its too tight. Hurts my center
Reviewed in the United States on November 5, 2025 by Brian

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