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Maidenform

Maidenform Women's Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus

  • Based on 11,324 reviews
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Availability: Only 3 left in stock, order soon!
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Arrives Wednesday, Sep 2
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Size: 34C


Color: Black


Description

The Maidenform® One Fab Fit® Demi Underwire Bra is the t-shirt bra women reach for day after day, blending modern style with the comfort and support you expect from One Fab Fit®. Designed with lightly lined SmartZone® cups, this bra delivers targeted lift, shape, and support exactly where you need it. The modern open neckline and demi coverage create a flattering fit that works beautifully with scoop necks, V-necks, and bridal silhouettes, making it one of the most versatile bras for women in your wardrobe. The satin-smooth, ultra-soft microfiber fabric glides effortlessly under tees and other knits, giving you a no-show look that stays invisible even under clingy tops. The tailored cups enhance your natural shape without adding bulk, while the breathable stretch ensures you stay comfortable from morning to night. Convertible straps let you wear it two ways—traditional straight or crisscross—so you can match your bra to your outfit with ease. This underwire bra for women also features a smooth back wing and hook-and-eye closure to help minimize bulges, creating a sleek silhouette from every angle. Whether you wear it in timeless black, crisp white, warm nude, playful pink, or rich purple, you’ll find a color to match your style. Available in both core and plus sizes, with a detailed size chart to help you get your perfect fit, this demi t-shirt bra is made to flatter and fit a wide range of body types. From workdays to weekends to special events, this is the bra that can truly do it all—offering fabulous fit 2.0 with shape and support that’s seriously soft. The Maidenform® One Fab Fit® Demi Bra isn’t just another bra for women—it’s the everyday essential you’ll wonder how you ever lived without.

Item model number ‏ : ‎ DM7543


Department ‏ : ‎ womens


Date First Available ‏ : ‎ May 2, 2025


Manufacturer ‏ : ‎ Maidenform


Best Sellers Rank: #4,281 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #106 in Everyday Bras


#106 in Everyday Bras:


Customer Reviews: 4.1 4.1 out of 5 stars (11,324)


Bra Design: T-Shirt


Bra Cup Coverage: Demi


Strap Type: Basic


Underwire Type: underwire


Back Style: Strappy Back


Color: Black


Bra Padding Level: Medium


Support Level: Light Support


Sport Type: Exercise & Fitness, Yoga


Apparel Closure Type: Hook & Eye


Pattern: Solid


Seasons: Fall


Apparel Closure Orientation: Back


Material Opacity: Opaque


Style Name: Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus Size Available)


Neck Style: V-Neck


Bra Shape: demi


Occasion Type: Birthday, Wedding


Brand Name: Maidenform


Age Range Description: Adult


Unit Count: 1 Count


Included Components: 1 pair of convertible straps


Model Name: Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus Size Available)


Style Number: DM7543


Import Designation: Imported


Garment Size Country: United States


Number of Items: 1


Global Trade Identification Number: 36


UPC: 196988443943 738994656636


Item Weight: 2.4 ounces


Manufacturer: Maidenform


Manufacturer Part Number: DM7543


Material Type: Spandex,Nylon


Product Care Instructions: Hand Wash Only


Fabric Type: 71% Nylon, 29% Spandex


Inner Material: Nylon, Spandex


Apparel Fabric Stretch: Medium Stretch


Apparel Fabric Weight Class: Lightweight


Total Product Quantity: 1 Count


Fit Type: Modern, Push Up


Fit to Size Sentiment: Positive


Bra Function: everyday


Sleeve Length Description: Sleeveless


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Sep 2

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • My boobs are comfy!
Size: 36C Color: Black/Navy Eclipse
I absolutely love this bra. Supports in the right way. Breathable. And the straps stay where they need to. Will be buying again I think the appearance is very cute. Easy to use. The fit is nice. Minimal padding and full coverage.
Reviewed in the United States on May 26, 2026 by Steph
    • Most comfortable bra
Size: 36B Color: Navy Eclipse
This is perfect for every day where and I own about 10 of them, in all different colors. I have been buying this bra for 15 years and don’t like any others. There’s no gapping and the support is excellent and it is very well constructed and comfortable. The padding is just the right amount and they are flattering too! ... show more
Reviewed in the United States on May 17, 2026 by Aguiar Family
    • Nice brazirre
Size: 32C Color: White
Comfortable and fits, but I wish the shoulder straps were wider
Reviewed in the United States on April 27, 2026 by Audrey
    • Finally found the bra! DETAILED description, pro/con, will add pic soon
Size: 34A Color: Black
***I will post pictures tomorrow, they are on my camera**** I just learned that you should know your breast shape (8 kinds), your breast root and the other 5 step bra fitting system...i just thought it was your band and cup size...but nope! There are like 10 different things you should check with your breast to find the perfect fit. things finally make sense in the bra world. I Absolutely love this. I am 31 (almost 32 years old) I stopped wearing underwire bras a few years back bc of discomfort. Recently I noticed my bras were loosing shape, looked sloppy and just didn't fit. I just learned of finding your bra shape, root size etc. Then once you find a bra- do the 5 step fit test. This is the only bra out of...I'd say...15 I've tried the past 6 months that fit 100% perfect and it's an underwire! If you knew me, you'd know that I hate them..but that's bc I never understood the different underwire shapes, sizes, etc. My breasts are- East west breast shape( ideal bra for this type is t-shirt and demi) Shallow Fuller on bottom/sits closer to torso 3 finger width apart Narrow root (I think, I'm still trying to learn this aspect, it's hard for me to tell as of now) Low root I used to think I was a B but now I'm realizing I'm closer to an A. (I did loose weight) My band size is 34 Bra cup size A, sometimes B Best fitting bra (a demi, a t-shirt bra, plunge, bralette) Pros- This bra is soft, comfortable (and from me that's saying alot, it's literally the FIRST underwire bra I want to wear in close to 4 years) it's cute, I love the overlapping fabric at the center. Straps are adjustable - ive worn two colors of this bra EVERYDAY for 2 weeks And the straps have not loosened. Very soft The nude does not show through light color shirts, I haven't tried white though. Fits me pretty perfect Holds up in wash (I use a mesh bra bag, ALWAYS use a bra bag if washing in machine, ALWAYS) and hang dry. Keep straps even and not weighted while drying. Cons- It's not 100% seamless :-( the top of one cup slightly hangs out...but barely. However due to the comfortness of the bra, the tops of the cups are slightly thicker so with certain shirts you see an outline. Not many color options in my size 1 cup seems to hang over just a tiny tiny bit ... show more
Reviewed in the United States on July 21, 2020 by Mena
    • The Bra Points Breast East/West & has "Jump Out"
Size: 38DD Color: Sandshell
Longest, most detailed bra review in Amazon history follows: I REALLY REALLY wanted to love this bra. So much so that after I ordered two (36DD) that SEEMED to fit well, I ordered a WHOLE BUNCH more in all different colors/2 styles (both the smooth & the floral-ish one). To expound... My first try was with 36DD and it looked and felt REALLY nice but 15 minutes in I bent over to pick my tiny little dog up and my left boob popped out 😬. That has never happened to me in my whole life and I'm in my sixties (🤫 don't tell anyone 🤫 I don't wear old people clothes and never will 😊) Ok... I figured no big deal on the boob pop-a-rama. I am simply not used to wearing any type of a lined bra so I perhaps I just need to adjust a bit as I likely just don't quite have the "hang" of it yet 🤣 (I absolutely DO have a sense of humor though 😆). I made adjustments to the straps and was ok UNTIL I went to unload the dishwasher. I guess my body heat loosened the fit a bit and out they popped again...BOTH of them this time 😳. BUT the bra was so comfortable and just so feminine feeling and looked really pretty under my t-shirt as well as my beautiful sweater dresses (that I tried it with) that I decided I just go up to 38DD (a band size up will increase the cup size a teensy little bit). I got the first one and it was, unfortunately, one out of Amazon's LPN stock BUT it DID fit (the specific bra was albeit creased and sent to me, no doubt, by accident as it was from a return) so I requested a replacement with return AND ordered a bunch more in all the different colors and the two fabric styles I mentioned. It might be a good idea to mention that I normally take a size 34DD but something strange seems to have happened with manufacturer sizing since I last purchased bras because the new 34DD's that I purchased (my for her favorite brand, Dorina) were not the same as my existing stock, which fit fine but I like fresh new things every few years (LITERALLY, maybe every 8 to 10 years I will replenish bras because I hate, I mean HATE the merry go round of trying finding a brand that fits and then, within that brand, specific bras that actually fit as the very same style/size from one bra to the next has distinct fit differences. When you're a 34DD/DDD (or any unusual size) it's OBVIOUS in your comfort and appearance (but I'm quite confident that you already know that otherwise you wouldn't be reading reviews 😉). BACK TO THE specifics of this, Maidenform style... As I gathered up my returns to take over to UPS, I forgot I even had one of them on as it was sooo comfortable! It still had tags on as it even and I had put a t-shirt on over it but I totally forgot about it. THAT'S how extremely comfortable this particular brand and style is! Absolutely lovely. UNFORTUNATELY, as I completed my return I stopped to look at the greeting cards and there's a little mirror on the side of the card display. I was extremely embarrassed to glance down and notice that I had quad boobs as I was standing in the middle of the UPS store 😡 as the 38DD didn't make an appreciable difference in the situation 🥹 and I didn't even notice except that a couple of other customers were deliberately avoiding my glance. I thought maybe my makeup was smushed or something. NO. They were avoiding looking at my quadra-pop-out-boobs and, of course, I walked in with bra returns in my hand that the guy had the package up to start with 😑. Of course there's nobody on the face of the planet that would be able to take a return for bras without glancing at the returner's chest so I'm quite certain that I'm the last person that noticed 😵. I left the store and zoomed home careful not to bounce on the way. At this point I had close to 10 bras still unpacked at home that were delivered from Amazon of the same brand and style that I not even opened yet. When I find something that fits well I stock up because I know that if I wait even a month it will be made in a different country and won't fit the same (any ladies that wear Gloria Vanderbilt jeans, for example, can tell you that the country that they're made in dictates how they will fit). Determined to salvage at least a few of this bra I went through each and every single one to try to figure out what the common denominator was with this quad boob jumping situation and I discovered it. I found that the middle of most of them is stitched just slightly too far apart and, therefore, one's breasts will not sit perfectly proper. I don't know what the part of the bra is called but it's the little part right between the cups that is supposed to lay flat against your ribs. The variations in width war from 1 mm to 4 mm and that seemingly small variance affects the fit enormously! I found three bras that were stitched appropriately (for MY shape) and I put those three aside to keep and the rest in my returns. Perfectly pleased that I found a total of three bras that fit beautifully and looked really nice under tight t-shirts and sweater dresses, I returned the remainder and wore one for the first time other than a try on. Unbeknownst to me, I was far from the end of my bra seeking journey 😑. On the first (and only) day (only hour) that I wore one of the bras, not being used to wearing any type of a bra that has padding or lining, I was only mildly irritated by the fact that I felt the need to adjust the cups a couple of times in the hour or so that I had it on. Arriving home I went to the bathroom to wash my hands after unpacking my groceries (without pop-a-booble-boo, yay!) and was quite shocked to look in the mirror and notice that my breasts were pointed West and East 😳 NOT forward and up but left and right and with a slight quadraboob on the West 😲 Apparently the warmth from my body relaxed the material and the fit completely morphed into a very undesirable East West "sag", which doesn't even make physiological sense. No amount of adjusting and playing with the straps was changing how "things sat" for very long and I packed up the two that I not yet worn and brought them over to UPS, wearing a different bra altogether. The one that I wore for that hour I am not sure how obnoxious it would be to return it because I fear that Amazon will LPN and resell it and I think it's defective. To be completely fair, we ladies all have different shapes and, well my boobs are very round, another ladies maybe a different shape and find this bra extremely pleasant. OBVIOUSLY so as it's one of the most popular brands and styles out there and likely many hundreds of thousands are sold. The feel of the fabric is exceptional. Extremely soft and silky and comfortable. The fit is wonderful if you perhaps have wider spaced apart breasts and the coverage is beautiful in that they're not so padded that they feel obnoxious but they do protect from that naked "skanky" (I mean not to offend anyone... maybe unfinished, unpolished, or incomplete are better terms) look under t-shirts and clingy sweaters. My review is very honest and I had to give the bra three stars because I feel that the bra would really earn five stars for a woman with the right shape but inconsistency from one bra to the next in the way that they fit, and the *lot" number was identical with the inconsistencies, tells me that it's not a reliable fit which gives it one star. That brings me to an average of three stars. I hope that you found my review, at least, entertaining and, at most, helpful in making your decision. ... show more
Reviewed in the United States on January 28, 2023 by Lee
    • Perfect for Me! and Hopefully You!!
Size: 32A Color: Paris Nude
I've been buying Maidenform's Demi Underwire Bra for over a decade. It was comfortable and fit well. However, I've been strength training even longer than I've been buying this bra, and the straps would always fall down over my traps. So for every new bra, I would remove the straps and move them as close to the center back hook as possible. Better, but not perfect. Imagine my surprise to see that Maidenform had given this bra an option for crossing the straps in back -- immediate surprise, followed by delight!! It fits perfectly, and the crossed straps keep them secured over my traps. Thank you, Maidenform! ... show more
Reviewed in the United States on November 11, 2025 by Lane Cook
    • se estira la esponja y forma bultos horribles
Size: 38B Color: Paris Nude
la esponja del brasiere se estira con los lavado y la tela queda pequeña asi que quedan unos bultos horribles que se ven a través de la ropa. por otro lado la costura del tirante me choca en la espalda, parece que es nylon y me pica, tengo que usarlo al reves solo cuando estoy en casa, malisimos
Reviewed in the United States on July 29, 2026 by Amazon Customer
    • Comfortable
Size: 32C Color: Sandshell
I have difficulty finding a 32” band and this is it!
Reviewed in the United States on July 11, 2026 by angeline

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