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Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Lifeof Your Dreams

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From the creator of Product Launch Formula: A new edition of the 1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. "What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don't need more tactics or tools; you need smart strategy, and that's exactly what this book delivers." — Marie Forleo, 1 New York Times best-selling author of Everything Is Figureoutable The revised and updated edition of the 1 New York Times bestseller Launch will build your business—fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life? Read more

Publisher ‏ : ‎ Hay House Business


Accessibility ‏ : ‎ Learn more


Publication date ‏ : ‎ July 27, 2021


Language ‏ : ‎ English


File size ‏ : ‎ 7.0 MB


Screen Reader ‏ : ‎ Supported


Enhanced typesetting ‏ : ‎ Enabled


X-Ray ‏ : ‎ Enabled


Word Wise ‏ : ‎ Enabled


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Top Amazon Reviews

    • The Original Launch Master's Blueprint
Format: Kindle
• Jeff Walker is the true pioneer of online product launches - the OG who taught many of today's top marketers and course creators. • "Launch" provides a comprehensive system applicable to various ventures: books, courses, masterminds, businesses, and more. • Walker's Product Launch Formula is a proven, step-by-step approach that actually works when followed diligently. • Key strengths: - Clear, actionable strategies for building anticipation and demand - Effective techniques for email marketing and list building - Insights on leveraging scarcity and urgency ethically - Methods to maximize engagement and sales during launch • The book offers valuable lessons in customer psychology and how to apply it to your launch sequence. • While many have attempted to replicate Walker's success, this book gives you direct access to the original, refined methodology. • Whether you're a beginner or experienced marketer, "Launch" provides a solid framework to improve your product or service introductions. • Personal take: I've applied these principles successfully and can attest to their effectiveness across different niches including my multi-million dollar professional services business and marketing consulting business. Bottom line: If you're serious about mastering the art of launching anything online, this book is an essential investment. Don't just learn from Walker's students - go straight to the source and transform your launch strategy. ... show more
Reviewed in the United States on June 30, 2024 by Kara Fraser
    • It's the only formula to use... especially if you have an information product you are selling
Format: Hardcover
Review Image by Annette Perry
I bought this book after seeing so many of my clients succeed with his formula, I needed to know how they achieved the results they did. After reading his book I now understand why his system works so well. It seemed mysterious and like magic before, but now I can see how it all works together. My business builds sales automation systems so I get to see behind the curtain on what actual earnings are with all the different sales methods out there. The clients that use Jeff Walkers system for selling their online courses make mid-six figures, and seven figures (no that didn't come over night, but with enough perseverance it did happen for them)... whereas the clients I have that don't use Jeff Walkers system, are lucky if they make enough to replace their yearly salary to operate their business as their full time gig. It's such a night and day difference with the results. So I needed to know what that difference was exactly, 'how could such drastic results happen for some people (who are using the Jeff Walker Launch method) and not with others?' This book answers that question and has been one of the best investments I've made for value. I read the book in a matter of days and basically turned it into my text book. It's well laid out and breaks down the sales process into a 'follow along' system so you can actually just follow the book with exactly what to do step by step. I'm a big fan of lists and throughout the book you will find lists of what should go out when, how to get excitement going for the sale of your product, and even examples of content you can borrow (worth the book price right there). It might make you think that if the formula becomes too widely used it'll lose it's 'magic', but it doesn't. Because it's all "you" in the content - it's just the sequence in which you present your unique information and stories about "you" that makes the difference in sales. I wish I had studied Jeff Walkers method sooner, I get it now. It looked like 'sales magic' before, now I have a clear pathway ahead of me for implementing his methods into our own sales process. ... show more
Reviewed in the United States on August 10, 2021 by Annette Perry
    • Jeff demystifies how and when---EXACTLY---to use persuasion principles
Format: Hardcover
Review Image by Minette Beabes
This is a pretty quick read that will soon become a reference volume that I refer to at least a few times per year. The formula is presented in concrete steps that give exactly the kinds of content to provide during pre-launch, when and how make the offer, and how to follow up. The book not only lays out the exact launch sequence, but it also provides case studies of how different people have used the formula over the years. The persuasion principles that are presented are not new, but they would be a good introduction to some of the research that Robert Cialdini has popularized, like the principles of scarcity, reciprocity, and so on. What Jeff gets right is to put these principles into an appropriate and compelling order and timing that uses the persuasion principles to their fullest potential. One of the more intriguing ideas here is that people are using Jeff Walker's launch formula not just to launch their offerings; they are using the formula to design businesses (see photo of p.229). I'm on my third "experiment" and plan to use this launch sequence. I recommend this book for anyone looking to sharpen skills in business or marketing or selling. ... show more
Reviewed in the United States on August 11, 2021 by Minette Beabes
    • A must read
Format: Hardcover
This book changed my life and my business forever.
Reviewed in the United States on December 2, 2025 by Federico
    • good book
Format: Paperback
arrived on time
Reviewed in the United States on October 23, 2025 by Alberto

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