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Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 7.1 Fl Oz

  • Based on 175 reviews
Condition: New
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$25.60 Why this price?
Save $6.40 was $32.00

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As low as $6 / mo
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Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Jun 23
Order within 9 hours and 34 minutes
Available payment plans shown during checkout

Brand: Joico


Item Form: Liquid


Material Feature: PETA Certified, Silicone Free, Global Animal-Free Testing


Hair Type: All, Color Treated, Dry, Normal, Damaged


Product Benefits: Defy Damage In A Flash delivers an instant boost, leaving hair silky smooth & up to 20x more resistant to breakage. See more


Product Dimensions ‏ : ‎ 1.93 x 1.93 x 6.73 inches; 7.05 ounces


UPC ‏ :


Manufacturer ‏ : ‎ Joico


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Jun 23

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Great Hair Product
Wow - LOVE THIS STUFF. I have long, thickish hair - I only wash it twice a week. This is my new "conditioner". I don't add any more hair products. This keeps my hair frizz free - not oily - just makes your hair look really nice. My hair dresser turned me on to this. Glad I was able to find it. Good stuff. ... show more
Reviewed in the United States on April 29, 2025 by Katrina L. Paradine

  • Awesome damage repair!
Made a huge difference immediately. Switched from K-PAK color therapy somewhat reluctantly but this stuff is amazing and I will definitely purchase again. I color my hair with vivid colors and bleach fairly often but this has given me shiny, healthy hair again. Everyone asks me how it’s not damaged - it is! This just makes it look and feel like it’s not. ... show more
Reviewed in the United States on April 20, 2025 by PropheticBunny

  • Top cap needs some work imo, leaks relentlessly
For the money I think this is a bit much. My hairdresser recommended it so I gave it a try and I feel like it could be a great product but it's not a "miracle" product and Def not worth the hefty price tag. And the applicator tip is like a feminine hygiene product if u know what I mean and it leaks incessantly and you lose a ton of very expensive product in the process. Does make your hair soft and shiny tho ... show more
Reviewed in the United States on August 21, 2024 by Erikka M.

  • does what it says it will do.
product works well. leaves hair smooth but not greasy
Reviewed in the United States on April 26, 2025 by Deb

  • So impressed!
Wow, this stuff really exceeded my expectations. I feel like my hair is weak (lots of hair, but the individual strands are very thin) - I have highlighted my hair for years and always wind up with a lot of damage and frizziness at the ends. I order a million different expensive hair products, hoping each one will make a difference but I'm never usually impressed and they never seem to do much. This product made such a difference! And it was so fast and easy. I have countless products that need to be left in for 5, 10, 15 minutes and those are a pain. This took literally 7 seconds and when I got out of the shower to dry my hair, it was so smooth and frizz-free. It really seemed to bond my ends. Great product and I'm so impressed! ... show more
Reviewed in the United States on February 22, 2025 by allicat544

  • Love it
If you need a heavy conditioner this is your produce
Reviewed in the United States on April 18, 2025 by Stephanie Miller

  • Ease of use and works great
Works great, hair feels and looks healthier.
Reviewed in the United States on April 19, 2025 by Placeholder

  • Horrible
I used this in the shower and it got hot immediately and i rinsed it immediately. And it damaged my hair. Made it very dry & poofy. Even the texture changed. I so regret putting this in my hair because I was iffy but I saw the reviews n had high hopes for it but no. Maybe my hair didnt like it because it doesnt look happy. ... show more
Reviewed in the United States on April 13, 2025 by Adria Padilla

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