Search  for anything...
ITY

ITY Velvet Matte Finish Lip Stain-Mousse Textured Lip Clay, Red Shade, Conceals Lip Lines, Rich Pigment Lip Tint Lipsticks,4g (0.14 oz) in Radiance.

  • Based on 32 reviews
Condition: New
Checking for product changes

Buy Now, Pay Later


As low as $4 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Thursday, Jun 12
Order within 18 hours and 35 minutes
Available payment plans shown during checkout

Color: Classic #09 Radiance


Features

  • Velvety Mousse Lip Clay:Boasts an unprecedented "mud" texture, standing out from conventional liquid lip glosses. Its semi-solid consistency may appear dry, but the actual feel is remarkably smooth, allowing for the effortless creation of an ethereal and soft mist lip makeup.
  • Matte and Lip Plumper: Achieve the ultimate matte finish, effortlessly concealing lip wrinkles and enhancing the three-dimensional plumpness of your lips, creating a captivating allure.
  • Rich Pigment:Choose from a palette of 10 exquisite colors suitable for various occasions, including daily life, parties, and work. The 0.14 oz container design ensures ample product for extended use, catering to your makeup needs.
  • From zero to shero: As trailblazers in beauty and fashion, we're all about pushing boundaries, sparking trends, and helping you rock a whole new look with ITY. Find your perfect hue and watch your transformation because every gal's got the potential to be a shero!
  • ITY Customer Commitment:Choose ITY for a worry-free shopping experience. We value every customer's satisfaction. If you have any questions about our products, feel free to contact us at any time. We promise to provide timely support to ensure your shopping experience is satisfactory and hassle-free. Your feedback is our treasure, helping ITY to keep moving forward.

Brand: ITY


Color: Classic #09 Radiance


Skin Type: All


Item Form: Clay


Finish Type: Matte


Package Dimensions ‏ : ‎ 3.31 x 1.06 x 1.06 inches; 1.45 ounces


Manufacturer ‏ : ‎ ITY


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Jun 12

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • LOVE the lipstick, HATE the bottle/tube/applicator.
Color: Classic #05 Truffle
First off, the lipstick is to die for!! This is one of the DARKEST, And MOST BEAUTIFUL shades in this lip mud/clay formula. Which is a BIG DEAL. Usually these brands do not do dark shades, AND I LOVE ITY for making the shade Truffle! However, I freaking hate the bottle/tube/component/applicator.. ITY: PLEASE TAKE NOTE! The outside style of the tube is lovely, has nice weight, and the cap secures well.. BUT The applicator head on the part with the color, that part feels SUPER FLIMSY!!! Also, the interior is too tight. It feels as though the tube does NOT trust me to use a proper amount of product, so it's too tight when you pull the applicator out or push it back in. I really hate that.. It's Impractical.. I feel as though I am going to break the applicator every time I use it. Also, in terms of use on the lips, the applicator head feels FLIMSY on the lips. Which makes it annoying to apply in broad/thicker strokes. I do like the point on it though as that does lip corners/edges nicely. As for the PHOTOS: On my hand, The top3/down/left swipes are ITY's- Truffle. The bottom2/down/right are Revlon's, Colorstay Limitless Matte- in 16ExtraShot. I compaired them mostly because I got them in at the same time, but also they color match rather well. However, the Revlon lipstick is a more traditional, matte liquid lip. While ITY is a mud/clay style. So ITY's will be removable while the Revlon isn't exactly easy. (Keep in mind, this isn't patchy. However, if you don't know the mud/clay style? Then you may end up with different expectations..) Also, the ITY is a WAY MORE UNIQUE SHADE! Truffle is a cooler tone while ExtraShot is warmer. There is much more red in the Revlon lipstick. Truffle turns into a TRUER, muted gray/brown! While the Revlon can read a bit more red/vampy.. Personally? I prefer a cool tone/gray color. So I LOVE the color Truffle!! I am very pale and cool toned in skin color. So too much red color can make me feel like a clown. Which is why I LOVE gray/brown tones! Darker shades of lipstick are typically red based and I get so tired of seeing brands be too afraid of using a cool/gray base. This color Truffle leans on the cool side. The 90's/y2k side. Which I LOVE! It Is why I hope they give us a better tube/bottle. It looks really nice and feels very pleasant to wear.. Side note: my husband hates most lipsticks and finds the texture of most lip looks to be too goopy. ITY's mud/clay texture is practically his favorite, and says he would actually want to kiss me while wearing it. According to him, it's super sexy. Take that as you will.. ... show more
Reviewed in the United States on August 22, 2024 by Ashlea Roe Ashlea Roe

  • Smooth and long lasting
Color: Classic #10 Orchid
I love the color, which would look good on just about anyone. This pic is after I drank a couple of waters, rubbed my mouth and put it to the test. The texture when putting it on is luxurious. Highly recommend and will be buying a darker color for fall/winter.
Reviewed in the United States on June 21, 2024 by DoggyMama DoggyMama

  • Nice product
Color: Classic #10 Orchid
Nice product for price, but I wish they had more range
Reviewed in the United States on August 6, 2024 by Megan odonnell

  • Love this product
The color is beautiful and it really does stay on for hours. I’m definitely buying again.
Reviewed in the United States on July 26, 2024 by Krista Gohus

  • Good Stuff
Easy to apply, smooth and looks fantastic! Does come off on glassware.
Reviewed in the United States on May 17, 2024 by Leila M

  • Nice color+texture
Taking a chance on buying lip products online can be tricky due to color variations on monitors, but 'Radiance' pleasantly surprised me. It's one perfect shade richer than my actual lips – a win! The texture is a velvety matte, providing excellent coverage. It held up impressively through multiple cups of coffee without any transfer, though I did find the need to reapply after eating. I appreciated the balance it struck in terms of moisture – not too hydrating nor drying. If your lips are in good shape, it should work well for you. Based on this positive experience, I'm definitely considering a repurchase at some point. ... show more
Reviewed in the United States on January 9, 2024 by Jianan/Nico Jianan/Nico

  • Love it!
Really love the color and it stays on for a long time!
Reviewed in the United States on June 20, 2024 by Jessica St Claire

  • Silky smooth!!!
Bold red that stays true all day! The texture is silky smooth, making it so easy to wear. A must-have!
Reviewed in the United States on January 14, 2024 by Xuan Xuan

Can't find a product?

Find it on Amazon first, then paste the link below.