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Amazon Fire TV 43" Omni QLED Series 4K UHD smart TV, Dolby Vision IQ, Fire TV Ambient Experience, hands-free with Alexa

  • Based on 5,658 reviews
Condition: New
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$296.99 Why this price?
Holiday Deal · 34% off was $446.99

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Availability: Only 10 left in stock, order soon!
Fulfilled by Amazon

Arrives Thursday, Dec 25
Order within 22 hours and 14 minutes
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Size: 43-inch


Configuration: TV only


Features

  • Stunning 4K Quantum Dot Display (QLED) - Makes movies, shows, and live sports pop in brighter, richer, and more lifelike colors.
  • Advanced HDR - Scenes leap off the screen in deep, realistic color with Dolby Vision IQ and HDR10+ Adaptive. HDR10 and HLG are also supported.
  • Adaptive Brightness - Fire TV automatically optimizes the brightness of movies and shows through a built-in sensor that detects the lighting in your room.
  • Fire TV Ambient Experience - Turns your TV screen into a canvas for displaying over a thousand pieces of free artwork, personal photos, helpful Alexa widgets, and more.
  • Watch what you want - Stream over 1.5 million movies and TV episodes. Watch favorites with subscriptions to Netflix, Prime Video, Disney+, and more.
  • Hands-free TV with Alexa - With built-in microphones, just ask to turn on the TV, and find, launch, and control content, so you can put down the remote.
  • Build your home theater - With Alexa Home Theater you can wirelessly pair Echo speakers using the Alexa app, or connect a soundbar or an AV receiver.
  • Connect all your devices - Use the 4 HDMI inputs to connect to cable or satellite and video game consoles. The HDMI eARC lets you add audio equipment for enhanced sound.
  • Designed to protect your privacy - Built with privacy protections and controls, including a switch that electronically disconnects the microphones.

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Dec 25

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Just What I Wanted
Great Fire TV for the price and features. Picture and sound are both good on the 50” version that still has local dimming. Some infrequent blooming but overall another TV that proves less dimming zones isn’t a detriment with proper processing. Peak brightness isn’t as high as more expensive TV’s but is still noticeable with HDR content and very acceptable at this price. HDR10, HDR10+, HLG and Dolby Vision IQ all work well with good brightness range and color volume. Note: no Dolby Atoms for sound. I knew this, my TV is wall mounted high and tilted down slightly in a small bedroom and I have no need for a sound bar. NOTE: if using a sound bar with an optical cable, try turning the TV speakers off AND changing the output to PCM or Dolby Digital; and use HDMI 4 (ARC/eARC). This TV is a great value for my application and the budget I set for it. I’m just using the Fire TV interface and none of the HDMI inputs. So I can’t speak on Hue, Contrast and Color issues others may see. Out of the box, mine seems spot on and I currently have no want or desire to go in and adjust any settings based on the content from the various apps I’ve used. The interface isn’t as fast as the Fire TV Cube 3 or Fire Stick 4K Max but still pretty good overall. Note to new Fire TV users: the interface is slower when updates are being downloaded and installed. Check the Device Info for updates several times when first starting the TV. There will be several updates: some very big ones and 2 to 3 more little ones at the least. Keep checking back until it says that it’s “up-to-date”. THEN start to really enjoy the interface. Also the network connection and its QUALITY also plays a factor. This TV supports 2.4/5Ghz and wired (100Mbps). Ambient mode is great but just remember what the TV tells you. The power button on the remote TOGGLES between the Fire TV interface and ambient mode and that long pressing it turns the TV off. No issues with any widgets so far for me. Also, my TV easily recognizes when I enter and exit the room. If you have other Amazon products nearby that listen for “Alexa”, simply change the TV’s wake word to Computer, Amazon or Echo. Absolutely no issues with this. 1. I haven’t found any “inescapable” ads to get to content. You can “click” on these shortcuts if you want but you can just user your voice to search for titles instead. Like every other TV interface or box, third party apps have their own interfaces, sign-ins, ads, etc. that can’t be controlled by Amazon, Apple, Google, TCL, etc. Third party apps also place their own ads onto the TV platform they are on based on the deals they have in place. 2. The Fire TV interface is anything but complex. You can set it up anyway you want. Again, the various interfaces, profiles, etc. of third party apps are completely independent from Fire TV and on the makers of them and this would be the same on any other TV platform. 3. YMMV on the interface. Third party crashes and bugs are possible too. Third party interface issues need to be reported to their makers. They manage the various versions of their app across various platforms and sometimes they aren’t all equal in performance or features offered by platform. 4. It hasn’t quite been a decade for Apple to allow the removal of 1st party apps (2016) but maybe Amazon will allow certain apps to be deleted one day. But understand these devices are meant to interface with and promote Amazon products and services primarily. 5. The remote button press sounds can be turned off in options for the main interface. Don’t know about the Alexa Home Theater mode but if there isn’t a way, find out if there is one and if not ask that it be implemented. 6. Again, out of the box settings being what they may for everyone, at least there are detailed picture settings available for the TV and all of its inputs – all independent of one another to get things looking the way you personally prefer. ... show more
Reviewed in the United States on August 3, 2023 by John Wesley Hester John Wesley Hester

  • Great picture for the price if you have reasonable expectations
The negative reviews are correct, out of the box the picture has some noticeable issues. Once I was rid of the dreaded soap opera effect and tweaked the color settings, I was very happy. The picture on this TV beautiful and not too far off from my 65" QLED LG (also required calibration and settings changes out of the box). I'm not going to knock stars off for an advertisement or two on the home screen because I knowingly purchased an Amazon TV. If you don't want or like all things Amazon then buy another brand. Anyone that owns a Kindle or an Echo device knows the game. Back to the picture - be very wary of installing the 3rd party apps that are available. I installed one and lost my ability to change picture settings. The problem went away once I removed it. On to the last complaint I've read in the reviews. Honestly, unless you are shelling out thousands for the best TV out there, you're going to see some lag. It's a slower then my LG but not as bad as the Insignia I returned - that was truly awful. I really like the ability to easily connect it to my new Echo Pops that sit on our night stands. Its nice to hear sound next to me while I'm relaxing on the bed. If you are connecting to multiple Echo devices, during the process the TV will ask you if you would like to hear a sound preview - do it - it's awesome I also like the functionality of voice control with Alexa. If you purchase this TV, like to play with your tech and have reasonable expectations, it's a great TV for the money. If your standards won't budge, spend more or you won't be happy. ... show more
Reviewed in the United States on November 27, 2024 by Shiva

  • Defective
Size: 75-inch Configuration: TV only
I’m not sure I’ve ever had such a bad purchase experience. I’ve had the 65” version of this tv in my cart for months waiting for a deal, checked it the other day and it said “early prime day deal”. The deal was so good I sprung for the 75” and I was ecstatic. To be fair it’s a beautiful tv, the picture is incredible, I love the smart home capabilities with Alexa, and I love having a huge tv for such a good deal. However, it has a major flaw. Setting the tv up and the initial update was difficult as it seemed to be having connectivity problems which was odd because I’ve had no issues with my internet otherwise, and I tried both on WiFi and connected with an Ethernet cable, but I eventually got passed the update and setup. As soon as I got to the Home Screen I went to download the apps I typically use. Netflix, Hulu, YouTube tv, YouTube, prime video, Spotify. None of them will install! I click the download button and it says “queued”. But it stays queued forever! It never installs. I researched online and it seems to be a somewhat common problem with this tv as other people are posting about this on forums, but none of the forums had a solution that worked. I tried all the troubleshooting steps I could find anyways and sure enough, nothing worked. So I had a friend who works in tech support look at it. After a couple hours of trying different things he says I got a lemon. So the next day I try going through the Amazon app to call their tech support and I only get error messages and can never actually call. Great. Now I decide to call customer service to see what my options are. I have no idea how I’d go about returning this massive tv as I don’t think I could even get it back in the packaging, and I KNOW I can’t drive it anywhere. The woman I spoke to from customer service tells me my options are exchanging it for another tv, OR I can be refunded my money WITHOUT returning the tv…then she puts me on hold and comes back changing her tune now telling me my only option is returning the tv for a refund, but they’ll send someone to pick it up. I’m thinking she meant someone that will actually come in my home, pack it up and take it away. I’m still not thrilled with the experience, and I was suspicious because I’ve never heard of that but she says she’ll email me instructions, so I agreed. Upon reading the instructions I realize I was correct, they don’t have a service where someone comes and packs it for you. The instructions were to box up the tv and leave it on my front step, after I told her I don’t think I’d be able to get this back in the box… This tv doesn’t do much without the apps. I know I can use other devices for these apps but that is not what I bought an Amazon fire tv for. My friends are telling me that’s why it was on such a good sale but the tv was not listed as refurbished or defective, it was listed as an early prime day deal. I’ve now canceled my return and have paid several hundred dollars for a very large monitor. I don’t think I’ve ever bothered to write a review in my life but this one takes the cake. Defective tv and horrible customer service. Stay away from Amazon fire tvs. ... show more
Reviewed in the United States on June 30, 2025 by Tom Abel Tom Abel

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