I recently purchased an Xbox Series S which outputs in 4k, so I decided to upgrade from my 4 year old standard HD set (which I now use for TV viewing in the bedroom). I decided on the Amazon Fire 43" 4k, and I'm overall VERY pleased with it. The Xbox looks absolutely AMAZING on it, but things get a l
ittle different with normal video streaming or TV viewing. If you look through the reviews here, you'll see a few that mention blurry video quality or something called "Action Smoothing". Make SURE you turn this feature OFF, or your shows and movies will seem like your watching it in person and not at all like you're used to seeing it. To turn it off, long-press the settings button (the asterisk looking button) then go down to 'picture', then 'clarity', then down to 'Action Smoothing'. Set the slide bar all the way to zero. The picture will become like you're used to seeing things. No, it doesn't affect 4k quality. Thing IS, you'll have to do this almost every time you change the picture or color settings. What I learned is THIS - for each of the devices plugged into my HDMI ports, I have a different picture setting. They seem to save the clarity setting for each mode, so I don't have to keep adjusting them. That being said, this 4k TV is SO much more vibrant than my old HD TV. The picture is beautiful even though MOST signals STILL aren't streamed in 4k in most cases. I don't use the Alexa features much, but I might use them more later since I DO have Alexa on my phone and echo dot speakers. I'm looking into finding out if I can use a Fire Tablet as a superior remote to the one provided. Overall? A really GOOD television for under $250.
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Reviewed in the United States 🇺🇸 on March 25, 2023 by David Cox