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Publisher : Houghton Mifflin; 4th ed. edition (May 22, 2007)
Language : English
Paperback : 384 pages
ISBN-10 : 0618785914
ISBN-13 : 19
Item Weight : 1 pounds
Dimensions : 6 x 1.03 x 9 inches
Best Sellers Rank: #29,503 in Books (See Top 100 in Books) #42 in Advertising (Books) #62 in Marketing for Small Businesses (Books) #211 in Marketing (Books)
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