Search  for anything...
Mariner Books

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

    • Based on 409 reviews
Condition: New
Checking for product changes
$11.29 Why this price?
Save $4.70 was $15.99

Buy Now, Pay Later

As low as $2 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Free shipping on this product

This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives within 30 days
Order within 20 hours and 44 minutes
Available payment plans shown during checkout

Publisher : Houghton Mifflin; 4th ed. edition (May 22, 2007)


Language : English


Paperback : 384 pages


ISBN-10 : 0618785914


ISBN-13 : 19


Item Weight : 1 pounds


Dimensions : 6 x 1.03 x 9 inches


Best Sellers Rank: #29,503 in Books (See Top 100 in Books) #42 in Advertising (Books) #62 in Marketing for Small Businesses (Books) #211 in Marketing (Books)


#42 in Advertising (Books):


#62 in Marketing for Small Businesses (Books):


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: within 30 days

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • PayTomorrow Financing
  • Apple Pay Later
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Outdated & Not Today's Guerilla Marketing
This was once *the* textbook of Guerilla Marketing, but the term means something different now than it did in 2007, when this was written. The author is deceased as of 2013 and this book is somewhat outdated. Guerilla Marketing now is generally a creative marketing campaign that draws attention, creates goodwill, and gets free publicity. This book centers on marketing techniques for small businesses and focuses heavily on physical bulletin boards, yellow pages, and classified ads. That all being said, there is a lot of good information here for marketing a small business. In outlying areas where Internet is less available, old methods are still necessary and still work. One warning: be careful about heeding his advice regarding e-mails, direct mail, and solicitation phone calls. 2007 was a very different climate. People hate email now, are on the Do Not Call registry, and through out snail mail unopened. Make sure your every contact with your customers adds value--to them. ... show more
Reviewed in the United States on November 2, 2017 by Shelly Warmuth
    • The Arts and Science of Small Business Marketing!
Below are key excerpts from the book that I found particularly insightful: 1- "Marketing is every hit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money." 2- "Marketing is the art of getting people to change their minds or to maintain their mindsets if they re already inclined to do business with you. People must either switch brands or purchase a type of product or service that has never existed before." 3- "Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination. Today, they are different from traditional marketers in twenty ways. I used to compare guerrilla marketing with textbook marketing, but now that this book is a textbook in so many universities, I must compare it with traditional marketing." 4- "The Sixteen Monumental Secrets of Guerrilla Marketing: 1. You must have commitment to your marketing program. 2. Think of that program as an investment. 3. See to it that your program is consistent. 4. Make your prospects confident in your firm. 5. You must be patient in order to keep a commitment. 6. You must see that marketing is an assortment of weapons. 7. You must know that profits come subsequent to the sale. 8. You must aim to run your firm in a way that makes it convenient for your customers. 9. Put an element oi amazement in your marketing. 10. Use measurement to judge the effectiveness of your weapons. 10. Use measurement to judge the effectiveness of your weapons. 11. Prove your involvement with customers and prospects by your regular follow-up with them. 12. Learn to become dependent on other businesses and they on you. 13. You must be skilled with the armament of guerrillas, which means technology. 14. Use marketing to gain consent from prospects, and then broaden that consent so that it leads to the sale 15. Sell the content of your offering rather than the style; sell the steak and the sizzle, because people are too sophisticated to merely buy that sizzle. 16. After you have a full-fledged marketing program, work to augment it rather than rest on your laurels." 5- "Creativity comes from knowledge. You must have knowledge of your own product or service, your competition, your target audience, your marketing area, the economy, current events, and the trends of the time. With this knowledge, you'll have what it takes to develop a creative marketing program, and you'll produce creative marketing materials." 6- "Market primarily to customers, not to prospects. It costs one-sixth as much to sell something to a customer than to a prospect. Some experts now peg that fraction as one-tenth. Direct your marketing funds toward follow-up, surpassing customer expectations, gaining repeat business, earning referral business, and enlarging the size of your transactions. Your growth will pay off in profits even more impressive than the money you'll save by the inward, rather than outward, thrust in your marketing." 7- "Marketing is part science and part art — and the art part is very subjective. The artistic end of marketing is not limited to words and pictures; it involves timing and media selection and ad size." 8- "Unless you really keep track of all your media responses, you are not a guerrilla. If you run your ads and keep selecting media on blind faith, you are closer to a lemming. You've got to make your marketing as scientific as possible. This is one of those rare instances in which you can measure the effectiveness of your media scientifically. Avail yourself of it." 9- "As you know, guerrillas give things away. Giving and receiving are two sides of the same coin. The coin is called business. Guerrillas have learned. though they may have always suspected it in their bones, that the more they give, the more they receive. They are extremely imaginative about what they can give, shifting their generosity into high gear and seeing the world through the eyes of their customers. That's where to start when determining what to give away." 10- "You can delegate the marketing tasks, delegate the marketing details, and delegate the marketing assignments. But you can't delegate the passion or the vision. Those have to come from you." 11- "No matter what you think you do for a living, you're really in four businesses at once. The first is the business you think you're in — the one mentioned on your business card. The second is the marketing business. Whatever you offer must be marketed...The third business you're in is the service business. Customers must be served and helped from the moment you meet them...The fourth business you're in is the people business. Your products are made by people, marketed by people, sold by people, and offered to people. There's a close correlation between your interest in people and your ability to convince and motivate them." 12- "Whatever you think or thought service was, let me give you a new definition — a definition for guerrillas, a definition for a time when small businesses d all the help they can get and every possible competitive advantage. Service is anything the customer wants it to be. Service is not what it says in your service manual, not what you've rendered in the past, and not what customers dread it will be. Instead, it's what they pray it will be. If you can ive up to this definition of service, you'll be practicing one of the most powerful marketing tactics in history — and also one of the very newest." ... show more
Reviewed in the United States on November 30, 2013 by O. Halabieh
    • It's a Book Designed to Build His Own Community - Not Yours
The author spends waaaaaaaaaaayy too much time jerking himself and his community off "guerrilla this and guerrilla that". It's annoying because this book can basically be summed up as: Try really, really hard and don't give up. And you too can be a charlatan like me! I want my money back. This is a pathetic waste of paper and the trees that went into making this crap weep in distraught agony. I thought I would learn something and instead, I wasted way too much time on this steaming pile of dung. Do yourself a favor and pick up something else. This book is only good for the average high schooler who understands less than nothing about marketing. And given today's generation, even they might know half of this book already. ... show more
Reviewed in the United States on December 30, 2020 by Alexander
    • Part I is worth the cost of the book. Save your time and skim Parts II - V.
Part I of this book was extremely valuable and actionable, but it's the only section that is. I'm older so the examples are relatable, but to our 20 and 30 somethings, the examples will not likely resonate. TEST: do you know about the Marlboro Man? If no, ask your mom about the campaign before you read the book. :) To continue to add value, this book needs to be re-imagined and completely revamped. The examples are not the only thing out-of-date. For instance, the universe is not divided into 2 thinkers: Right and Left Brain. Neuroscience has made some advances that should be considered in a section title "Psychology." That all said, part 1 of the 5 was very helpful. ... show more
Reviewed in the United States on June 8, 2020 by Karen
    • Good but not current
This book covered a lot of basic information that is not necessarily relevant today given that it focuses on old-school marketing. I kept thinking it had been updated to include more current forms of marketing being used today but did not find that to be the case.
Reviewed in the United States on February 12, 2019 by ephraim taylor

Can't find a product?

Find it on Amazon first, then paste the link below.