Good Natured Brand | Carpet Deodorizer & Freshener Powder | 31 oz Pet Odor Eliminator for Strong Odor & Pet Urine | Fresh Natural Lavender Scent | Safe for Homes with Pets
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Extended holiday returns
FREE refund/replacement until Jan 31, 2026 Learn more
FREE refund/replacement until Jan 31, 2026 Learn more
This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2026
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
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Availability:
In Stock.
Arrives
Thursday, Nov 13
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Scent: Lavender
Size: 31 Ounce
Features
- Powerful Deodorizing & Lasting Freshness - Harness the effective cleaning power of GNB's Carpet Deodorizer Powder. This superior deodorizer and cleaner eliminates strong odors for long-lasting freshness.
- Advanced Pet Odor Eliminator - Struggling with persistent pet odors? Our carpet odor eliminator neutralizes strong smells from pet urine, feces, vomit. It restores a pleasant environment with an effective formula, safe for homes with pets and children.
- Refreshing Natural Lavender Scent - Delight in the refreshing aroma of lavender with our mom-approved pet friendly carpet refresher. Its long-lasting scent revives your living spaces and transforms your home into a haven.
- Easy Application, Deep Cleaning - Unleash the power of effortless cleaning with our multi-purpose powder. Simply sprinkle, wait, and vacuum to reach deep into the fibers of your carpets, rugs, upholstery, and even mattresses. Enhance your vacuum's ability to lift dirt and fur for a thorough clean.
- Eco-friendly - Embrace Flora's commitment to sustainability and GNB's mission of fostering a cleaner and greener future. Our eco-friendly cleaning products made in the USA offer a stronger yet environmentally-friendly alternative to chemically harsh products. Join us in creating a healthier home and a cleaner planet.
Scent: Lavender
Brand: Good Natured Brand
Item Form: Powder
Item Weight: 31 Ounces
Material Type Free: Dye Free, Paraben Free, Petroleum Free, Phthalate Free, Sodium Laureth Sulfate Free
Product Dimensions : 2.36 x 7.52 x 10.68 inches; 1.94 Pounds
Item model number : CF31LA
Date First Available : February 28, 2024
Manufacturer : Good Natured Brand
Best Sellers Rank: #1,217 in Health & Household (See Top 100 in Health & Household) #1 in Household Carpet Deodorizers
#1 in Household Carpet Deodorizers:
Customer Reviews: 4.3 4.3 out of 5 stars 8,325 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Thursday, Nov 13
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Scent: Lemon
Size: 31 Ounce
As a realtor, I’m always looking for ways to make a home stand out and feel its absolute best for showings. I decided to try the Good Natured Brand Carpet Deodorizer & Freshener Powder on one of my listings, and I was blown away by the results. The property had light pet odors lingering from the previous owner, and I was concerned it might distract buyers. After sprinkling this product over the carpets and letting it sit before vacuuming, the entire home was transformed. The lemon and eucalyptus scent was fresh, clean, and uplifting—subtle enough not to overwhelm, but powerful enough to completely neutralize the odors. Several buyers even commented that the home “smelled so fresh” the moment they walked in, which made a huge difference in how they perceived the space. What I loved most is that it didn’t just mask odors—it truly eliminated them. The carpets looked and smelled refreshed, and the air quality in the home felt lighter. I also appreciated that it’s made with natural ingredients and safe for homes with pets, which is a huge selling point for families coming through showings. This little addition played a big role in helping me present the home at its best, and it honestly made the showing experience more pleasant for everyone. I’ll definitely be keeping this product in my toolkit for future listings—and I’ll even be using it in my own home. Highly recommend to any pet owners, homeowners, or real estate professionals who want to make their spaces shine!
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Reviewed in the United States on October 24, 2025 by Arie Li
Scent: Lemon
Size: 31 Ounce
I was looking for a kid and pet friendly way to leave my husband’s office rug smelling its best. He travels a lot and his bags just get tossed in his office once he’s home. This can bring in not so pleasant airport/travel smells. I was so happy to come across this deodorizer because it leaves the rug fresh with no issues! The scent lasts and is not too overpowering. It’s just the right amount of scent! My husband is also a bit picky when it comes to scents, and he hasn’t said a word about this. “It smells clean & fresh” according to him. It doesn’t take a lot, and I see this bag lasting me a good bit!
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Reviewed in the United States on October 28, 2025 by Monica S. Monica S.
Scent: Mahogany Coconut Bliss
Size: 31 Ounce
I've never spent so much on a pet odor eliminator in my entire life. However, in those rare cases where you get what you pay for, WOW, I'm amazed. So, I had a weak moment...the product was on sale, and I was tired of the 'average' Walmart product, so I took the plunge. Not only is the fragrance top-notch, but its staying power lingers long into the month. With three dogs, I don't get this reward with any other odor eliminator.
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Reviewed in the United States on October 31, 2025 by Martin
Scent: Orange
Size: 31 Ounce
This is a great product! I am extremely impressed and pleased with how well it works. I highly recommend and encourage anyone who is looking for a carpet deodorizer to give this a try. It’s worth every single penny in my opinion because it works so well. My pup had my carpet reeking from the smell of urine. It was so strong, and other less expensive name brands were not doing the trick. It was an absolute must to try this after reading other reviews. I have tried the lavender and orange. I believe I had another scent as well. Lavender tends to be a favorite of mine. This is the Bentley of carpet deodorizers. 😁
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Reviewed in the United States on October 27, 2025 by Crissy
Scent: Lemon
Size: 31 Ounce
Leaves room smelling fresh with a hint of lemon fragrance. If powder didn’t come out in clumps, or had some type of dispenser, I would have rated it a 5. Additionally, unfortunately the ziplock closure inside the package tore apart from the sides when I first opened the package. So there is no way to secure the closure of the package in its original package.
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Reviewed in the United States on October 28, 2025 by PoundcakeLady3 PoundcakeLady3
Scent: Lemon
Size: 31 Ounce
I am absolutely in love with this carpet freshener! 🍋🌿 The lemon and eucalyptus scent instantly makes my home smell clean and refreshed without being overpowering. It’s biodegradable, non-toxic, and safe for pets, which is a huge win since I have animals. 🐾 It not only eliminates pet odors but also leaves my carpets feeling and smelling brand new. I’ve tried a few other brands, but nothing compares to how natural and long-lasting this one is. Definitely a must-have for every pet-friendly home that wants to stay fresh and chemical-free! 💛
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Reviewed in the United States on October 29, 2025 by Tyy
Scent: Lemon
Size: 31 Ounce
Smell is amazing! Got rid of my cat smell in my room. I live in a small apartment in Seattle so the air-flow throughout the apt isn't amazing and I tend to smell my cats dander in my room a lot and so I got this and it was AMAZING! makes my carpet super soft and works well! I wish the size of the bag was a bit bigger cause ill be using this a lot but I honestly think the cost of it isn't too bad at all. but very clean smell I would say make sure your vacuum is empty before vacuuming this up because it can clog it up. (If it does it's super easy to remove which is nice. just go to empty the pipe some times) Overall: Recommend
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Reviewed in the United States on October 11, 2025 by Morgan
Scent: Mahogany Coconut Bliss
Size: 31 Ounce
Works as you would expect. Smells great. The smell does last a few days. I did have to clean out my vacuum filter because it clogged quickly. TIP: don't use on clean carpet. Sprinkle on dirty carpet; the dust and hair mixes with the power and makes it easier to just dump the canister or empty the bag because the powder sticks to everything (opposed to pre-vacuuming and then applying powder
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Reviewed in the United States on November 6, 2025 by Joe g