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Format: Kindle
Description
When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer. Because of this, more and more companies are translating more content into more languages every day. Global Content Strategy: A Primer gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful. Read more
Publisher : XML Press; 1st edition (October 13, 2014)
Publication date : October 13, 2014
Language : English
File size : 3490 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
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Top Amazon Reviews
A great crash-course on a very large topic. This is an ideal handbook to place on the desk of higher-ups who don't have the time to dig into content strategy as a discipline but need to understand the bottom-line benefits of having a solid strategy in place. Specifically, if dealing with a global audience. As a content strategy professional, this was a nice refresh of some of the basic tenets of content strategy (audience definition, importance of consistency, clarity, maintenance, ownership, etc.) Chapter 5, "Content Global Readiness" contains a powerful message that can summarize the entire book: "...making content global-ready before you translate has three main benefits: Save money. Save time. Improve quality." You can't really make a more convincing case than this. The book does a good job surveying the key things to take under consideration before embarking on a translation effort, and goes into detail on some of the more technical considerations for a project manager to consider, such as vendor selection, maintaining a central translation memory, and more. A valuable, short read you can finish in a day that leaves you feeling like you have the "big picture" in mind.
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Reviewed in the United States on May 5, 2015 by Emily
This book provides a solid overview of global content strategy. It scratched the surface on what a content strategist should consider when thinking about a global content strategy. However, I found myself getting distracted quite easily as the formatting did not read well on the kindle. There are numerous spacing issues and page misalignment
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Reviewed in the United States on November 6, 2016 by Allyson Byrne
Just what I needed in a compact, easy-to-read format.
Reviewed in the United States on July 7, 2016 by Deb from Denver
If you've never had the pleasure of hearing Val Swisher's presentations, then this book is a great way to have many of the concepts she talks about in her presentations found in one place. She provides not only the basics of what global content strategy is, but breaks down bigger ideas into simple terms, and includes color images to provide examples, which is a good move. Val explains that globalization is not just about translating content, but also being sensitive and knowledgeable about localization as well. Translations can't always be made word for word because of idioms and expressions that aren't universal. This applies to imagery used as well. If you are looking to acclimate to the concept of global content strategy and what that entails, then this is a great resource for you to read. There are a lot of details squeezed into this slim volume that will be easy to understand, and yet you'll feel a little overwhelmed at first at how many details one needs to consider when creating a global strategy. Fortunately, this reference book breaks it down so that it isn't as overwhelming as it could be, and helps content strategists think in a more single-sourced, consistent way to provide the best ROI for a project. I highly recommend this book.
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Reviewed in the United States on February 1, 2015 by D. M. Villegas
You’ve probably heard the statement that if your corporation sells globally and you need to translate your content, that it is not just a simple matter of throwing your content over the fence and waiting for the translated version to come back. The challenge is “knowing” what you should have done to your content upstream before it has flowed through the production cycle and you sent it for translation. This book addresses that challenge by raising awareness and eliminating all your “I wish I had known that before”s. That is what happened to me. I love the chapter on culture-specific content (transcreation) and its great examples. And the chapter on translation memories shows you the exponential costs that can occur if you don’t’ get control and manage your translation memories. So, read this book and align your global content strategy with your global corporate strategy…unless you are fine being a Salmon and swimming upstream against an ever increasing current of content.
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Reviewed in the United States on January 30, 2015 by Mark A. Lewis
I wish I had this book when I worked on translation projects. Seriously, I do. I made a lot of mistakes, and those could have been avoided. Val's book covers everything we need to know, along with those sneaky gotchas that can cause much pain and grief once we've jumped into the process unaware. She writes about how to prepare content for translation, how to choose a translation vendor, what to do if we can't use a translation vendor, how translation memory works, tips on selecting translation tools, how to work with content teams on global projects, and much more. This book is an investment and will save a lot of money in the long run on translation projects.
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Reviewed in the United States on February 2, 2015 by Cheryl Landes
I had a chance to read an advance copy of this book, and I love it. Great information, strong fundamentals, concise best practices, and even funny. (Val has a great sense of humor.) If you want to have a solid understanding on what is involved in running a stellar Global Content Marketing program, gain the ability to have intelligent conversation on creating your own program, avoid the pitfalls, and only have 30 minutes, this is the perfect book. It has as much useful information as an all-day workshop. A "Must Read" for anyone venturing into managing content on an International scale.
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Reviewed in the United States on February 25, 2015 by Steve Farnsworth
This is a great, concise introduction to the topic. I got this book when I started to investigate translation/localization of my technical product content, and this book allowed me to have much more productive meetings with localization contractors. I knew what to look for in a localization contractor, what to avoid, and what goals we'd be pursuing.
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Reviewed in the United States on December 18, 2014 by Neal Kaplan