FOUR REASONS Color Mask - Latte - (27 Colors) Toning Treatment, Color Depositing Conditioner, Tone & Enhance Color-Treated Hair - Semi Permanent Hair Dye, Vegan and Cruelty-Free, 6.76 fl oz
Condition: New
Buy Now, Pay Later
As low as
$5
/ mo
Learn more
- – 4-month term
- – No impact on credit to apply
- – Instant approval decision
- – Secure and straightforward checkout
Ready to go? Add this product to your cart and select a plan during checkout.
Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.
Learn more about financing & leasing here.
Selected Option
Free shipping on this product
30-day returns
Learn more
Returnable until Jan 31, 2026
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
Availability:
In Stock.
Arrives
Saturday, May 23
Recently Viewed
Color: Latte (Vibrant Color)
Features
- UNIQUE FORMULA: Unlike other color depositing conditioners, Color Mask Latte Hair Toning Treatment gives your hair strength and nourishment with the help of plant-based proteins and amino acids. The end result is healthy hair with a vibrant blaze of color.
- LATTE PIGMENT: Color Mask Latte Toning Treatment deposits light brown latte color pigment in blonde and light brown hair. The lighter your hair is, the more intense the result color will be. Also Ideal as a toner for maintaining your light brown hair dye color or latte highlights! The pigment is semi-permanent.
- VEGAN: Color Masks are 100% vegan and sulfate free, for a non-drying effect. The plant-based proteins and amino acids strengthen your hair and give it a gorgeous shine. Your hair color stays glowingly vibrant and your hair healthy.
- CRUELTY-FREE: The entire Four Reasons product line is cruelty-free, and never tested on animals. Our packaging is made with sustainable materials
- REFRESH HAIR COLOR: Use instead of a regular conditioner whenever your hair color needs to be refreshed. Note that your hairs porosity, condition and current shade affect the results evenness.
Color: Latte (Vibrant Color)
Package Information: Tube
Product Benefits: Latte is ideal for creating light brown tones in blonde and light brown hair.
Brand: FOUR REASONS
Item Form: Conditioner
Is Discontinued By Manufacturer : No
Product Dimensions : 3.19 x 165.75 x 7.68 inches; 7.05 ounces
Manufacturer : KC Professional
Best Sellers Rank: #12,817 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #7 in Hair Color Refreshing Masks
#7 in Hair Color Refreshing Masks:
Customer Reviews: 4.0 4.0 out of 5 stars 3,802 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Saturday, May 23
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
- Klarna Financing
- Affirm Pay in 4
- Affirm Financing
- Afterpay Financing
- PayTomorrow Financing
- Financing through Apple Pay
Learn more about financing & leasing here.
Similar Products
Top Amazon Reviews
Color: Chocolate (new packaging)
Very easy to apply just in the shower , which i love that ease of use. Gave a nice color as I was expecting and also covered grey i have in front!!! Left hair soft and clean feeling with no chemical or dye smell.
Reviewed in the United States on November 21, 2025 by Michelle Day
Color: Coffee New Packaging
I use permanent hair color in a rich, cool brown. After washing it many times the color begins to fade, and this product restores the beautiful shade I started with. It also makes my hair shiny and much less dry and frizzy looking. It lasts through 2 or 3 shampoos. Highly recommended.
Reviewed in the United States on November 14, 2025 by Robin
Color: Chocolate (new packaging)
I usually use DPHue for a color conditioner but tried this Four Reasons since it was on a Prime Deal sale. Hair issue: I had my super baby fine medium brown hair colored on impulse and the stylist made it too 'warm' - as in it looked a little too gold toned and almost brassy --I tried to like it as the color was done very well using Aveda products, but the gold/reddish tone is what I'd said I did not want. I went back to the salon about 2 months later and she said she could put a toner in it and it would cost around $30. Okay, I spent a lot on the color that I didn't like but I figured $30 more to tone it down would be a good idea. However, she put in the toner and it was in my hair for less than 5 minutes--maybe 2 or 3--before she rinsed it out. Okay. $30 for 2-3 minutes of toning, or I could spend around that much for color conditioner that I can use for months! Lesson learned. Both Four Reasons and DPHue condition the hair about the same--if you have super baby fine hair as I do, then you'll be okay with the conditioning aspects. However, if I leave the color mask on for a little longer, I'd condition before or after. If you have dry hair or coarse hair, you may want to use a separate conditioner before or after. DPHue deposits a deeper color - their cool medium brown was darker than this chocolate brown. I like the shine and deep color that DPHue gives me, but it was a little too dark and their light brown was too light. This FR chocolate brown seemed to be closer to my natural medium brown hair color, and as well worked to tone down the hair color I didn't like after the toner my stylist applied began to wash out. I did worry that FR's chocolate would be too 'warm,' as in reddish, which is what I didn't want. However, it didn't go "gold brassy reddish" like the color the stylist applied and instead was closer to my brown that naturally has some warm tones to it. There's a difference between warm pretty brown with some warm tones and the 'gold-reddish' tones that can read brassy in certain light. So I was fine with the warm chocolate brown tones this FR gave my hair. DPHue stained things (my hands, whatever it touched) a lot more than Four Reasons. Likely because DPHue is a semi-perm mask that applies deep color and this FR is a toning treatment that also deposits some color. I didn't have as much staining on my hands with FR, and FR washed away from my hands easier than with DPHue. According to what you need either DPHue or Four Reasons will work: if you want a deeper longer lasting color that even colors some greys, then DPHue is the better choice. If you want to tone down a color that looks too gold or brassy, then Four Reasons does the job well but it won't cover grey very much at all. I like DPHue's color saturation better and for the greys I have, DPHue covered them better by a long shot, while FR chocolate brown doesn't look as harshly dark and worked more to tone out those brassy tones. But once this tube is empty, I'll likely experiment with DPHue colors again to find the one (or ones, as you can mix them) that works with my hair for more color saturation. DPHue wins in the color saturation area, especially grays. But Four Reasons wins in the toning area without making my hair too dark. If you use as directed - not too often, etc - you can use color depositing conditioners to keep your hair looking rich and shiny and beautiful without having to go to a salon (where the prices are becoming ridiculously expensive!). Unless you have a lot of grey that you want to cover, these conditioners do the job very well.
...
show more
Reviewed in the United States on October 19, 2025 by Kathryn Magendie
Color: Silver (New Packaging)
Tried two times and the color didn’t change one bit! Waited four days in between and left it longer time but no help unfortunately. Smells good and leaves hair soft but no color change.
Reviewed in the United States on October 22, 2025 by Jessica Z
Color: Copper (New Packaging)
This is one of the best color depositing cream I've used! Firstly, I love that it doesn't stain anything. The tub, my hands, and my towels are all perfectly clean after I use this. It is very easy to apply and brush though my hair. It provides very even and vibrant color. I was worried about which color to order, but this one is the perfect dark copper color. I absolutely love it! I use this on my balayage in between appointments, and it really helps to keep my hair looking fresh! It also has not affected the health of my hair at all.
...
show more
Reviewed in the United States on September 7, 2025 by Cooodie
Color: Cool Sand
I did a lot of research before selecting this product. My hair is bleached blonde and is porous as I already know. I waited about 2 1/2 weeks after bleaching it to use this product. I presumed it would add perhaps a light sandy blonde color with slightly different shades of light blonde-like sand. As soon as I started to add the product into my hair I noticed my hair had started to turn dark ash brown-not gray but brown! I went straight to the shower and washed it out immediately,it was two minutes from start to finish and all I could do was crying. I'm not one of those super attached people to their hair,but my hair is already on the thin side and doesn't grow past my shoulders,I take as good care possible because of these reasons and for a product to do that to my hair really took an emotional toll on me. I personally wouldn't recommend it as it not only didn't give the color I was looking for but how fast the color went into my hair. Five to ten minutes is beyond misleading especially depending on a person's hair. My hair might be thin but it was healthy beforehand. I have been spending the last three weeks using clarifying shampoo and other products from a company that are gentle on it to help get rid of the terrible hair color. Never again.
...
show more
Reviewed in the United States on September 21, 2025 by Angie W.
Color: Cool Sand
Sure! Here’s a polished, natural-sounding review you could post: --- ⭐️⭐️⭐️⭐️⭐️ Great color and easy to use! I absolutely love the Four Reasons Color Mask in Cool Sand Blonde! The color turned out beautiful—natural-looking and soft, just the tone I wanted. It’s super easy to apply and leaves my hair feeling healthy and shiny, not dry like some other color masks. The price is very reasonable for the quality, and you really get great value for your money. I’ll definitely be buying this again!
...
show more
Reviewed in the United States on October 30, 2025 by Amy M Richardson Amy M Richardson