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Saturday, Jan 31
Format: Kindle
Description
Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how. Read more
Publisher : XML Press; 1st edition (January 2, 2015)
Publication date : January 2, 2015
Language : English
File size : 3000 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
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Saturday, Jan 31
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Top Amazon Reviews
If your work is enterprise content strategy, solving content creation, management, and governance problems for complex clients and companies, then you need this book. I happily read a paper version, highlighting numerous pages and passages with yellow marker and sticky notes. I was speaking about the book so enthusiastically to a fellow content strategist that I just had to lend it to him. Content strategy is complicated – so many issues and questions to consider for every client, for every product, for every user. I always worry that I won’t ask the right question that might unlock the secret for a project. Fortunately, that’s a lot less likely now, thanks to this project guide. Nichols examines the steps of the content strategy project lifecycle and clearly lists the questions we need to ask in every one of these steps. He offers how-to insights from someone who has clearly been in the trenches. He knows the questions to ask -- who you need to collaborate with and what details to consider. As I read the book, I felt as if I was getting advice from a thoughtful manager, guiding me along to ask the right questions to guide me and my projects to success. Oh, by the way, my coworker hasn’t given my copy of the book back. I’m going to have to buy another one. You probably should have one too.
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Reviewed in the United States on September 27, 2015 by Michael Haggerty-Villa
Are content projects getting you down? Do you find yourself constantly having to explain content strategy basics to clients to no avail? Does the thought of selling seashells by the seashore sound really good to you right now? Help is here for the harried content strategist. Kevin Nichols’ new book, Enterprise Content Strategy: A Project Guide, offers sound advice on navigating through large content strategy projects. Clear project phases and tasks are spelled out, along with charts and lists to better explain what to do and when to do it. Kevin’s dry wit keeps the reading lively. The glossary is especially handy for getting clarity on the variety of terms – which are often described differently by content strategists and UX folk – we need to use on content strategy projects. If you are new to content strategy, you will learn a lot to get you started and keep you going. If you are experienced, you will definitely benefit from the information on omnichannel experiences. This book is a must-have addition to your UX/Content Strategy library. I have it in mine~
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Reviewed in the United States on April 15, 2015 by Noreen Compton
What I really appreciate about the book is how it guides you through a systematic end-to-end approach, with the emphasis on eight basic phases of work (plan, assess, define, design, build, publish, measure/optimize and govern). I can say from my own experience as a Senior Business Analyst how important it is that all of these phases be considered - especially when sometimes there is a tendency on projects to jump right into the design & build phase without first taking the initial phases into consideration. Additionally, I like how the book highlights the importance of continuous measurement & optimizing the performance of our content to ensure that it remains relevant for those who consume it. Moreover, it talks about properly wrapping governance around our content, systems & processes to help ensure that they remain stable and positioned to grow effectively. I am confident that Enterprise Content Strategy will serve me well on future initiatives.
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Reviewed in the United States on June 27, 2015 by Glenn Hughes
Kevin Nichols is a thought leader and advocate for thoughtful content strategy. He's a practitioner, lecturer, mentor and pioneer in the field. I've been studying his work for years and have used his inventory and stakeholder questionnaire templates as guidelines for many discovery phases. So few resources on Content Strategy truly elucidate each phase and its accompanying methodology of myriad projects -- redesigns, to content migrations, to content production and manintenance. Kevin outlines in sublime detail Omnichannel and multichannel strategy elements and considerations; governance processes, identifying content requirements, how to properly scope projects, a checklist of best pratices, advocacy for Content First, and a faceted taxonomy reference. As a true practitoner of the disclipine, I cannot recommend this book enough. You cannot call yourself a content strategist if you miss this comprehensive guidepost on every aspect of Enterprise Content Strategy.
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Reviewed in the United States on June 4, 2015 by Baraness
This book by content strategist Kevin P. Nichol deserves 5 stars. This is a high level strategic book not as witty as Clout: Art & Science of Influential Web Content or Content Rules by Ann Handley but more detailed. Ideas from Omnichannel to Governance to Metadata are covered. Excellent on phases of content development. This is a good reference book that should be valuable for years to come. The Kindle edition production is good though some diagrams and headings needed more attention. The index is excellent as is the list of follow up resources. Good value for under 20 dollars.
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Reviewed in the United States on January 31, 2017 by kieranreviews
Not what I hoped for. Little info about governance.
Reviewed in the United States on March 18, 2015 by Bart Noordhuis
I bought two of these books. One for work and one for home. Why? Because it is a constant reference source for me and the one time I left it at home, I needed it at work. Yep, it never collects dust. What other resource can you say that about? What I like best is the project guide format. It walks you through best practices from discovery through governance. I count it as my go-to resource. I wish there were ten stars to give.
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Reviewed in the United States on June 7, 2017 by Emily Capps
Very thorough, step-by-step guide to creating and implementing a content strategy plan. It is high level in most areas, but does provide examples of how to get granular. This book has broadened my understanding of how to organize and present content digitally. I appreciate the book recommendations as well.
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Reviewed in the United States on February 9, 2018 by Lisa