Buy Now, Pay Later: Advertising, Credit, and Consumer Durables in the 1920's
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Description
Olney contends that a century ago, most Americans owned few durable goods, most of which were deemed necessities and few of which were advertised or purchased on an installment plan. Today, Americans own many durable goods, most considered luxury items, widely advertised and purchased on credit. She concludes that a revolution in consumer durable goods occurred in the 1920s and considers what roles advertising and credit played. Annotation copyright Book News, Inc. Portland, Or. Read more
Publisher : Univ of North Carolina Pr; 0 edition (January 1, 1991)
Language : English
Hardcover : 424 pages
ISBN-10 : 0807819581
ISBN-13 : 86
Item Weight : 2 pounds
Dimensions : 6.75 x 1.5 x 9.75 inches
Best Sellers Rank: #5,789,096 in Books (See Top 100 in Books) #1,136 in Credit Ratings & Repair (Books)
#1,136 in Credit Ratings & Repair (Books):
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