Search  for anything...
McGraw-Hill Education

Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas

  • Based on 1,192 reviews
Condition: New
Checking for the best price...
$12.17 Why this price?
Save $9.83 was $22.00

Buy Now, Pay Later

As low as $3 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Free shipping on this product

Returnable until Jan 31, 2025

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: 11 left in stock
Fulfilled by Amazon
Arrives Saturday, Aug 30
Order within 5 hours and 54 minutes
Available payment plans shown during checkout

Recently Viewed

Description

More than 6,000 words and phrases that make the difference between "yadda- yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.Find the perfect words and phrases to win over customersGrabbers that get attention: No-risk offer One day only! No strings attached! What have you got to lose? All the right ingredients Inside information Do you enjoy...? Leap into...Descriptions and benefits that create appeal: Irresistible winning zesty huggable satisfying You'll fall in love with... Your ticket to... king-size Gives you the power baby-soft Clinchers to win over your customer: Reap the benefits today Don't miss out! No risk now, no risk later! You can do it! You be the judge Send for our free catalog 100% satisfaction guaranteeSpecial strategies that seal the deal: Five-star quality You're worth it Don't fall for... We make life easier You're one of a select few... discriminating Your thoughtful gift Read more

Publisher ‏ : ‎ McGraw Hill; 2nd edition (April 5, 2006)


Language ‏ : ‎ English


Paperback ‏ : ‎ 160 pages


ISBN-10 ‏ : ‎ 0071467858


ISBN-13 ‏ : ‎ 58


Item Weight ‏ : ‎ 2.31 pounds


Dimensions ‏ : ‎ 8.6 x 0.33 x 8.7 inches


Best Sellers Rank: #60,804 in Books (See Top 100 in Books) #32 in Business Writing Skills (Books) #56 in Advertising (Books) #193 in Sales & Selling (Books)


#32 in Business Writing Skills (Books):


#56 in Advertising (Books):


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Aug 30

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Great book!
Incredibly useful! Buy it, you'll love it!
Reviewed in the United States on October 8, 2024 by Michelle Reynolds
    • This book is an excellent addition to your tools for selling
I recently started my own business and have been struggling on how to word things correctly that will captivate my audience. This book provided a better selling point with the right words to promote my business. If you are looking for something like this, well worth the price
Reviewed in the United States on April 4, 2024 by Bobbie Richardson
    • Excellent addition to any copywriter's library
I've been writing ad copy off and on for a bit more then five decades - and books like this are a part of every copywriter's arsenal. When you're sitting there, stuck for the right word, books like "Words That Sell" are great to have at hand. They should be used as idea starters. Just browse them and sooner or later inspiration will strike. I strongly suggest having a library of books of this kind. I still have and use one I bought decades ago called "15,000 Useful Phrases". Compiled over 80 years ago, it was recently republished and is available through an Amazon seller. "Words That Sell" is laid out by topic or category, such as "competitive", "informative", "sensory-qualities" and so on. The categorization is intelligent. Most of the words and phrases will be familiar: don't look for originality or novelty here. What you're looking for is catnip for your own personal muse . . . word after word, phrase after phrase, while you mull your problem over in your head. The "eureka" word or phrase is here or in one of the other books from your collection. Just let go and let the synapses fire. The fun begins with "Words That Sell". Let yourself go, take the chore out of inspiring yourself. Browsing through "Words That Sell" is a tonic for your mood. Most of that last paragraph was grabbed from "Words That Sell". A very worthwhile addition to your wordsmithing library. Jerry ... show more
Reviewed in the United States on August 8, 2009 by Jerry Saperstein
    • A Handy Reference for Copywriters
This is a far less traditional book than what I typically read and review. This is more of a source or reference guide for copywriters. The book starts with a "crash course" on copywriting that contains sections of; what you need to know before you write, things to keep in mind when you write, and there's a section describing different categories of copy. There's also a brief "how to use this book" section. The book is more like a dictionary or thesaurus. It is filled with phrases and words that fit into four different sections. The four parts are as follows; Part I - Grabbers - This is about getting the attention of the readers. Part II - Descriptions and Benefits - This section is about conveying the value of your product or service. Part III - Clinchers - This is all about closing the sale. Part IV - Special Strategies - Here we find some extra material on building brand image, knocking the alternatives, selling yourself, and a few other strategies. This book serves as a great reference for anyone doing any sort of copywriting but also for bloggers, marketers, or any kind of writer for that matter. It offers a bevy of alternative words to convey a message and also contains sections on misused or misspelled words. I'd love for everyone to learn the difference between there, their, and they're as it's like fingernails on a chalkboard when I see these misused with such regularity on social media! The first edition of this book was published in 1984 and this second edition hit the market in 2006. Amazon reviewers give this one a 4.5 after 322 reviews. Goodreads gives it a 3.95 after 444 ratings and 19 reviews. #FridaysFind #MIAGD #WordsThatSell #Copywriting #RichardBayan #NEVERIrregardless ... show more
Reviewed in the United States on August 18, 2017 by Amazon Customer
    • Excellent collection of words
Review Image by Michelle's Fav's Michelle's Fav's
The media could not be loaded. All the words you need, all in one place. Saves a ton of time (and distraction) instead of wasting time searching online - instead all the words are all right here and categorized for fast and easy access.
Reviewed in the United States on September 14, 2023 by Michelle's Fav's Michelle's Fav's
    • This Book is a Copywriting Hand Grenade
That's about the only way I can sum up how awesome and powerful this book is for writing web copy that sells. Richard Bayan successfully organizes over six thousand synonyms and useful phrases into one slim book, which has never left my desk since I bought it. What I love about this book is that it's much more than just a thesaurus, it contains a variety of useful phrases that work beautifully with basic copywriting strategies. The fundamentals of writing sales copy is simple: Grab their attention, build desire, create a sense of urgency, and call them to action. This book is a perfect complement to copywriting guides because it offers countless suggestions on how to word each step of your sales writing. Some of the more original inclusions in the book include the section on justifying a high product or service price, and how to flatter the reader. While some of the suggestions (benefits, call to action, elmininating risk) are quite common, you'll no doubt find phrases that make you say, "Why didn't I think of that before?" Buy the book today, and you'll also tell yourself, "I can't believe I've been missing out on this." ... show more
Reviewed in the United States on February 3, 2010 by Sandor Clegane

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...