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Virbac C.E.T.® Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor, 2.5 oz

  • Based on 18,495 reviews
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Availability: In Stock.
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Arrives Friday, Jul 3
Order within 23 hours and 44 minutes
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Flavor Name: Poultry


Size: 2.5 Ounce (Pack of 1)


Features

  • FOR DOGS AND CATS: Enzymatic toothpaste specifically formulated using an enzyme system for dogs and cats to reduce plaque, freshen breath, and ensure a clean mouth. Poultry flavor pets love
  • 100% SAFE: Includes no foaming agents, so this toothpaste is safe for pets to swallow
  • VET RECOMMENDED: Virbac is the #1 Recommended dental brand by Veterinary professionals; Made in the USA
  • USE WITH A TOOTHBRUSH: Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely
  • SATISFACTION GUARANTEED: Virbac is committed to your experience of great satisfaction with our products. Let us help with your questions and we would love to hear your comments at
  • Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque.

Description

Help keep your dog's teeth cleaner, reduce plaque and calculus, and fight bad breath. With C.E.T. Enzymatic Toothpaste, the 1 brand chosen by veterinarians, you can keep your pet’s breath fresh and their teeth protected from plaque and tartar. C.E.T. Enzymatic Toothpaste is made with high-quality ingredients and is scientifically-proven to reduce plaque buildup. Through dual-enzyme technology, C.E.T. Enzymatic Toothpaste works with your pet’s saliva to reduce plaque buildup - and is safe to swallow. C.E.T. Enzymatic Toothpaste is made in the USA (including U.S. and globally-sourced ingredients) and comes in 5 delicious flavors that will have your pet as excited for their fresh breath as you are: Beef, malt, poultry, seafood, and vanilla-mint.

Is Discontinued By Manufacturer ‏ : ‎ No


Language ‏ : ‎ English


Product Dimensions ‏ : ‎ 2 x 1.5 x 6.5 inches; 2.47 ounces


Item model number ‏ : ‎ 127717


Date First Available ‏ : ‎ March 20, 2007


Manufacturer ‏ : ‎ Virbac


Best Sellers Rank: #66 in Pet Supplies (See Top 100 in Pet Supplies) #1 in Dog Toothpaste


#1 in Dog Toothpaste:


Customer Reviews: 4.6 4.6 out of 5 stars (18,495)


Brand Name: Virbac


Age Range Description: Adult


Target Audience: Adults, Animal Owners, Pet Owners


Manufacturer: Virbac


UPC: 814514020634


Global Trade Identification Number: 34, 56


Model Number: 127717


Manufacturer Part Number: CET101


Item Nype Name: Virbac CET Toothpaste Poultry


Flavor: Poultry


Item Form: Paste


Product Benefits: Eliminates Bad Breath, Plaque Removal, Tartar Control


Active Ingredients: Glucose Oxidase, Lactoperoxidas


Package Type Name: Tube


Packaging Feature: Wrap


Item Weight: 70 Grams


Package Quantity: 1


Item Dimensions: 2 x 1.5 x 6.5 inches


Number of Items: 1


Unit Count: 2.5 Ounce


Capacity: 2.5 ounces


Material Type Free: No Foam Formula


Material Features: Tarter Control


Recommended Uses For Product: Fresh Breath, Plaque, Tartar Control


Allergen Information: Abalone Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Jul 3

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Vet says it is working!
Flavor Name: Poultry Size: 2.5 Ounce (Pack of 1)
I've tried several products to help with my dog's dental health, and this enzymatic toothpaste has been one of the few that has made a noticeable difference. It controls tartar and plaque really well, and I noticed an improvement in my dog's breath after using it consistently. The flavor must be appealing because my dog actually likes it, which makes brushing much easier. My dog has unfortunately lost teeth every year due to tooth decay, so finding something that truly helps has been important. Since adding this toothpaste to our routine, I feel like we're finally making progress. It's not a miracle cure, but it has definitely made a positive difference in my dog's oral health. My vet says they can tell a difference since I started using it. I highly recommend giving it a try if you're looking for a toothpaste your dog will accept and that actually helps keep their teeth cleaner. ... show more
Reviewed in the United States on June 13, 2026 by Donna

  • Good cleaning and cat friendly
Flavor Name: Poultry Size: 2.5 Ounce (Pack of 1)
This product has been effective at cleaning the cat's teeth and the flavor is popular with all my cats. Only a BB size bit is necessary for each side of the mouth and the cat seems to like the flavor. Her teeth and gums are healthy and her breath is clean. Easy to use and accepted by kitty.
Reviewed in the United States on June 18, 2026 by Kat B

  • MY DOGS LOVE THIS TOOTHPASTE!!
Flavor Name: Poultry Size: 2.5 Ounce (Pack of 1)
I Have 3 Siberian Huskies and Recently Adopted a Senior That Had MAJOR Dental Issues When I Adopted Her! After My Newly Adopted Senior Had to Have 11 Teeth Extracted, My Veterinarian Recommended Using This Specific Toothpaste to Brush All of My Dogs Teeth With. My Veterinarian Was Going to Charge Me $25.00 For ONE Tube of This Toothpaste Through Her Veterinary Clinic! I Am So GLAD I Checked Amazon and Found it Here So Much Cheaper Than What My Veterinarian Was Going to Charge Me! I Can Get 2 Tubes Here For Less Than What My Veterinarian Was Going to Charge Me For ONE Tube!! I'm Not Going to Lie, It Was a CHALLENGE Getting My Dogs Used to Getting Their Teeth Brushed, But They All LOVE The Poultry Flavored Toothpaste, and After 2 Weeks of Consistently Brushing All of Their Teeth Every Evening, all of my Dogs Got Used to the Process and Now They Actually Get Excited When they see the toothbrush and Toothpaste come out of the cabinet and they will LITERALLY Line up for their turn! All of them LOVE the Flavor of this Toothpaste and all of their teeth are looking Alot cleaner and there's less tartar build up on them since Using this Toothpaste! My dogs get so EXCITED when it's time to brush their teeth every evening! I think that THEY think it's an after dinner Treat for them! This Toothpaste works VERY WELL & My Dogs Teeth look so much Better since I started using this Toothpaste and they all LOVE the Flavor! 5 Stars All the Way For This Item!! I Will CONTINUE to Buy & Use This Toothpaste! Happy Huskies & a Happy Husky Momma Here! ... show more
Reviewed in the United States on January 27, 2026 by Renae D

  • The “Please Brush Your Cat’s Teeth Without Losing a Finger” Solution
Flavor Name: Poultry Size: 2.5 Ounce (Pack of 1)
Let’s be real—brushing a cat’s teeth sounds like something you agree to before you fully understand what you’ve signed up for. This toothpaste is basically here to make that whole situation slightly less chaotic. The first thing that makes this stand out compared to a lot of other pet toothpastes is that it’s enzymatic, meaning it doesn’t just “scrub” teeth—it helps break down plaque using a dual-enzyme system that works with your pet’s saliva. That’s why vets recommend it so often: it’s doing actual chemistry in your cat’s mouth instead of just pretending to clean things with minty hope. Another big win is the poultry flavor. And yes, that sounds weird for humans, but for cats and dogs it’s basically “treat mode unlocked.” A lot of pet toothpastes fail immediately because animals take one sniff and decide dental hygiene is a personal insult. This one is actually accepted by many pets, which makes brushing less of a wrestling match and more of a “bribe situation.” What also makes it better than cheaper or generic options is what it doesn’t have—there are no foaming agents and no harsh ingredients, so it’s safe if your pet swallows it (which, let’s be honest, most of them will). That alone saves you from the panic of “did my cat just eat toothpaste??” every time. Now, the honest part: this is not magic. If you think you’re going to squeeze this onto a toothbrush once a week and end up with Hollywood-white cat teeth, no. It works best when used consistently, ideally with some actual brushing, not just letting your cat lick it off your finger like it’s dessert (although, yes, many cats will try exactly that). Also, some cats still act like you’re personally ruining their life the moment a toothbrush appears. This product does not fix cat personality disorders. It just makes the process less miserable. Where it really shines is that it sits in this sweet spot between “vet-level serious” and “actually usable at home.” Cheaper toothpaste often feels like flavored gel with optimism. This one feels like it was made by people who have actually tried brushing a cat that doesn’t respect authority. Compared to similar products, it wins on three things: real enzymatic action, high pet acceptance rate, and vet-backed credibility. It’s not the cheapest, but it’s one of the few where you feel like your effort is actually doing something instead of just negotiating with a tiny furry dictator. No toothpaste on earth can fully solve the “my cat refuses cooperation on principle” problem. But in everything it can control? This is one of the best options out there. ... show more
Reviewed in the United States on May 5, 2026 by AZ

  • My dogs like it.
Flavor Name: Poultry Size: 2.5 Ounce (Pack of 1)
Seems to be working. Our older dog sits quietly and seems to enjoy getting his teeth brushed. Our puppy is learning and seems to enjoy the taste. Time will tell on how well it works and if it reduces need for dental cleanings.
Reviewed in the United States on June 20, 2026 by Crusher

  • This is the best dental product on the market! This is the best dental product on the market!
Flavor Name: Poultry Size: 2.5 Ounce (Pack of 1)
I rarely take the time to review so if I do I think that it's because it's something people need to hear. I have and have had many animals. For years I have been trying to find a way to brush our dog's teeth beyond minties, because while those are great it's not enough. I've bought over ten different products that have ended up in the trash. I gave up, but we recently added two new puppies. Our current dog line up after our senior passed is a 1 year old Shiba female, a 12 week old Japanese American Akita, and an 11 week sable Pomeranian. As I've done more research Poms especially are prone to dental issues so regular complete dental care is important. So I went back to the sea of products.. I ended up getting hicc silicone finger scrubs and a toothpaste that they all gagged at. So another toothpaste thrown away.. I decided to keep the fingers Incase I could find something else. Chatgpt actually recommended this specific toothpaste, I figured I'd try it even though I didn't have high hopes. Infact it actually sat in my petcare box for a bit because of that. Today I finally tried it and it's Amazing, not one, but all three very finicky opinionated babies love it! Like obsessed. I mean not just picking but actually chewing and letting my brush their teeth, each didn't wanna stop. I am so impressed. Not only am I taking care of their dental hygiene but it's an enjoyable treat to them. The tube is huge(human toothpaste size), I can tell it'll last us a very long time. It's affordable. It doesn't stink either. I purchased the poultry one I believe because I thought it was a good place to start and it was an instant hit. So save yourself the headache and wasting money on different pastes and brushes. Get hicc finger brushes and one of these and I promise you'll never have to fight to take care of your babies teeth again. Plus, no stinky breath and the product it's self doesn't stink. I would legitimately say this is in my top 5 of best purchases this year. Hope this helps someone out there struggling like I was(: ... show more
Reviewed in the United States on April 11, 2026 Reviewed in the United States on April 11, 2026 by Mr and Mrs. Tong

  • Best choice in toothpaste!
Flavor Name: Poultry Size: 2.5 Ounce (Pack of 1)
This made brushing her teeth so easy, she loves the taste and even goes to the cabinet and asks for it. I hit on the best one for my puppy. We’re both learning how to get it right and this toothpaste is a great help. I definitely recommend it!
Reviewed in the United States on June 16, 2026 by Amazon Customer

  • Amazing Product - Dog Loves it
Flavor Name: Poultry Size: 2.5 Ounce (Pack of 1)
My dog loves the flavor and enjoys getting her teeth brushed now. With her old toothpaste, she would barely let me brush her teeth and then she would be hyper afterward. Now she enjoys it and it’s fairly calm once we’re finished. It works so well. She had a bunch of tartar/plaque on her back teeth and a little on her canines. We’ve been using plaque-off powder, but it barely works. After a few weeks of using this, she has no more calcifications on her teeth. She has some staining left over from previous calcifications. I wish I had tried this sooner so her teeth stayed pearly white. ... show more
Reviewed in the United States on April 27, 2026 by V Roze

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