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Urban Decay

Urban Decay Vice Hydrating Lipstick, Long-lasting Cream Matte or Shine Finish, Creamy Formula, Moisturizing Lip Color with Aloe Vera & Avocado Oil, Vegan, Cruelty-free - 0.11 oz

  • Based on 1,950 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Tuesday, Jul 28
Order within 17 hours and 39 minutes
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Color: Back Talk (mauve nude pink - matte finish)


Features

  • NEW LOOK & IMPROVED VEGAN FORMULA - The new & improved lipstick provides long-lasting color in a single, hydrating swipe. Try 35 Los Angeles-inspired shades in cream, matte & shine finishes.
  • LONGWEAR COLOR - Forget dry, flaky lipsthis super-pigmented, longwear lipstick goes on smoothly and evenly, leaving lips feeling nourished & hydrated. Find your favorite Vice shade, from sheer pink and everyday nude, to bright orange and bold red.
  • HYDRATING & NOURISHING - Vices creamy, moisturizing formula gets a boost from aloe vera and avocado oil, ingredients known to be rich in antioxidants.
  • HOW TO USE - Apply directly onto lips, using the angled end for more precision. Swipe once for even coverage and high-pigment payoff or build up to achieve your desired color intensity. Youll find us applying it in cars, in traffic, and on the go.
  • COMPLETE YOUR LIP MAKEUP LOOK - Line & prime lips with Urban Decay 24/7 Lip Pencil before applying Vice Lipstick for longer-lasting color. Press a thin layer of Urban Decay All Nighter Waterproof Setting Powder over lipstick to avoid feathering or bleeding.

Description

Try 35 Los Angeles-inspired shades in three moisturizing, vibrant finishes: cream, matte, and shine. Vice’s creamy, moisturizing formula gets a boost from aloe vera and avocado oil, ingredients known to be rich in antioxidants. Find your favorite Vice color, from sheer pink and everyday nude lipstick and to bright orange and red lipstick. Visit the Store Visit the Store Visit the Store Visit the Store

Product Dimensions ‏ : ‎ 0.98 x 1.02 x 3.27 inches; 0.11 ounces


Item model number ‏ : ‎ S4507400


Manufacturer ‏ : ‎ Urban Decay


Best Sellers Rank: #27,086 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #177 in Lipstick


#177 in Lipstick:


Customer Reviews: 4.5 4.5 out of 5 stars (1,950)


Item Form: Cream


Finish Types: Cream


Product Benefits: Super-pigmented, goes on smoothly & evenly, leaves lips feeling nourished & hydrated. Try 35 Los Angeles-inspired shades in cream, matte & shine.


Specialty: Cruelty Free


Skin Tone: Deep


Container Type: Tube


Package Type Name: Tube


Skin Type: Combination, Dry, Normal, Oily


Coverage: full


Brand Name: URBAN DECAY


Color: Back Talk (mauve nude pink - matte finish)


Age Range Description: Adult


Target Audience: Unisex-Adults


Manufacturer: Urban Decay


Manufacturer Part Number: S4507400


Model Number: S4507400


Item Weight: 0.11 Ounces


Item Dimensions: 0.98 x 1.02 x 3.27 inches


Number of Items: 1


Is the Item Heat Sensitive?: No


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jul 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Absolutely love this color!
I ordered this lipstick in the color 'Acai'. I LOVE cool toned purple lipsticks and this shade in particular is one of my favorites! The finish on this lipstick is neither matte nor shiny, its more like a satin/ natural finish which looks really great because it doesn't require any gloss or anything over it! This lipstick IS actually hydrating. I did not realize, but I have an extremely similar lipstick shade, but made by MAC instead of Urban Decay, and I definitely prefer the Urban Decay almost everytime. The MAC is SO drying and leaves my lips dry ALL day, but this one is almost identical in color, but its SO hydrating and my lips feel great while I'm wearing it. This is a BOLD color, it is definitely not sheer or light, its a very bold color. I definitely recommend this to anyone who likes bold and fun colors. I am not sure how good this would look with a warm skin tone- I have a neutral skin tone so I can generally wear most colors. This is a great shade for someone with a cool tone, but I think it would clash with a warm tone, so I definitely recommend this to cool or neutral skin tones. This is NOT transfer proof, and it WILL smudge, you definitely have to be careful. I haven't had any issues with the color bleeding or running, so it's definitely a good quality lipstick. Urban Decay is a bit pricey, but since this is so hydrating and actually lasts a while, I would say that this is worth the price. I'll have to look into what other colors they offer, because I really liked this lipstick! ... show more
Reviewed in the United States on March 31, 2026 by STC
    • My everyday obsession! My everyday obsession!
Color: Back Talk (mauve nude pink - matte finish)
Review Image by Jaclyn Purdy
The Perfect Mauve-Pink — My Everyday Obsession! Urban Decay’s Backtalk Matte Lipstick is hands-down the holy grail of mauve-pink lipsticks. It’s that rare, just-right shade — the perfect balance of soft mauve and flattering pink that complements every skin tone and elevates any makeup look from simple to stunning. The formula is dreamy: smooth, velvety, and truly matte without ever feeling dry or cakey. It glides on effortlessly and stays put for hours — no fading, feathering, or flaking. It feels buttery-soft! What I love most is its versatility. Backtalk is elegant enough for a romantic dinner but subtle enough for a coffee run or Zoom meeting. It makes your lips look naturally fuller, and the color payoff is incredible in just one swipe. Every time I wear it, someone asks, “What lipstick is that?!” And I proudly say — Urban Decay Backtalk. Trust me, once you try it, you’ll never want to be without it. ... show more
Reviewed in the United States on July 17, 2025 Reviewed in the United States on July 17, 2025 by Jaclyn Purdy
    • Love this brand!
Color: Naked (rose nude - cream finish)
Pretty color and feels nice
Reviewed in the United States on June 11, 2026 by Amazon Customer
    • Looks great
Color: Gridlock (bright berry fuchsia - matte f...
My wife saw this on a lady at the store and asked her about it and she told her right where to go to get it and it is a great lipstick and she loves the color
Reviewed in the United States on June 12, 2026 by Paul Aldridge
    • Lasting pretty shade of rose petals. Vegan and without odors. Get one in your shade.
Goes on creamy and matte. A good pigment even after first wipeoff. Does not transfer and lasts for a solid 5 hours, at the very least. No smells and has great coverage. I wish I had spend the money I spent on my MAC lipsticks on a verified cruelty free, vegan brand. The color is different that the swatch to some extent - but once it was on, I did not mind the shade. Also UD could work on a prettier package. ... show more
Reviewed in the United States on September 15, 2025 by Amazon Customer
    • Pretty good lipstick
This lipstick has great coverage and goes on like butter. Color selection is great and I will be purchasing again because it was a good bang for my buck. Very silky feeling leaves lips moisturized. Lasts long no smudging
Reviewed in the United States on February 28, 2026 by Sarah Schuldlos
    • Nice consistency, but not at all long-lasting.
Color: Local (sheer mauve pink - shine finish)
I read about this lipstick in a review of long-lasting lip stains. I must say that this is not a stain at all. It's just a lip stick and while it's very nice, and has a good shine, it is not at all long-lasting. It only stays on for a very short time even when I'm not eating or drinking. By 10:00 a.m. it was completely gone. So if it's long-lasting that you want, this is less effective at staying put than almost any other lipstick I've tried. ... show more
Reviewed in the United States on December 10, 2025 by Melanie H.S.
    • Love urban decay.
Color: Manic (soft wine mauve - cream finish)
Love urban decay. This lipstick goes on smoothly and the color, "Manic" is just right for my skin tone. The product goes a long way. I only need a little to get the color coverage I like. I pair it with a gloss after application.
Reviewed in the United States on February 21, 2026 by a buyer in US

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