Maidenform Womens Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus
Condition: New
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Availability:
Only 3 left in stock, order soon!
Arrives
Thursday, Oct 29
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At a glance
- Condition
- New
- Size
- 36B
- Color
- White
- Model
- DM7543
Description
Here's your go-to t-shirt bra - sleek, smooth, and oh-so comfortable. With demi construction for a little extra shaping, this lightly lined style has SmartZone® cups for uplift where you need it. The silky microfiber lets tees and other knits float over the fabric for an ultra-smooth look. Best of all, this underwire demi bra is convertible with straps that switch from traditional straight to crisscross wear. It's available in lots of colors and prints which you'll appreciate since you'll probably want several of this essential, everyday style.
Specs 3
| Item model number | DM7543 |
|---|---|
| Department | womens |
| Manufacturer | Maidenform |
No specs match.
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If you place your order now, the estimated arrival date for this product is:
Thursday, Oct 29
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
I had my doubts... but now this is my favorite bra.
Size: 38C
Color: Lavender Picnic Ditsy Print
My (former) favorite bra was destroyed by my new puppy, so I went to several different stores to see if I could find one that was just as comfortable with the same amount of support. Trying on bras always seemed like a necessity as they all seem to fit differently. The only good thing that came out of this was that I figured out my bra size had changed slightly, but I didn't find a single one that was as nice for everyday wear as my former favorite. After coming home disappointed, I decided to check the brand on my chewed-up bra and saw that it was Maidenform, so I went to Amazon to see if there were any of that brand here. Bingo! But... so many choices! I decided on two that looked nice, hoping at least one of them would fit well, and I was extremely delighted when they both fit perfectly. This one in particular is now my daily go-to. Super soft, perfect amount of padding in the cup without being too much, and I love that I can criss-cross the straps for a more supportive fit. Highly recommend!
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Reviewed in the United States on June 14, 2024 by E. Phillips
Very comfortable
Size: 38D
Color: Black
Like the fit- provides just enough coverage. Not too thick. Good support and fit. Back strap in 38D is wide enough and has 3 hooks so it doesn’t pull. Has underwire, but doesn’t poke, and after many washings, the underwire doesn’t get bent.
Reviewed in the United States on May 31, 2024 by JN
Comfortable
Size: 32D
Color: Black
Fit great, comfortable and appearance was good!
Reviewed in the United States on May 29, 2024 by Melissa
excellent
Size: 42C
Color: Navy Eclipse
I bought this bra because the Warner bras I bought for 15 years are getting hard to buy, since I went up a band size. This bra fits beautifully and is comfortable. It gives a good line and doesn't show under t-shirts. Amazing. It is also attractive. I like that it isn't too high cut, so can be worn with a variety of necklines, but still gives great support. This is MUCH better than my old Warner bras. The only other bra I can wear well is Dobreva. Just wish there were more options in 42C
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Reviewed in the United States on February 27, 2024 by catmom
The Bra Points Breast East/West & has "Jump Out"
Size: 38DD
Color: Sandshell
Longest, most detailed bra review in Amazon history follows: I REALLY REALLY wanted to love this bra. So much so that after I ordered two (36DD) that SEEMED to fit well, I ordered a WHOLE BUNCH more in all different colors/2 styles (both the smooth & the floral-ish one). To expound... My first try was with 36DD and it looked and felt REALLY nice but 15 minutes in I bent over to pick my tiny little dog up and my left boob popped out 😬. That has never happened to me in my whole life and I'm in my sixties (🤫 don't tell anyone 🤫 I don't wear old people clothes and never will 😊) Ok... I figured no big deal on the boob pop-a-rama. I am simply not used to wearing any type of a lined bra so I perhaps I just need to adjust a bit as I likely just don't quite have the "hang" of it yet 🤣 (I absolutely DO have a sense of humor though 😆). I made adjustments to the straps and was ok UNTIL I went to unload the dishwasher. I guess my body heat loosened the fit a bit and out they popped again...BOTH of them this time 😳. BUT the bra was so comfortable and just so feminine feeling and looked really pretty under my t-shirt as well as my beautiful sweater dresses (that I tried it with) that I decided I just go up to 38DD (a band size up will increase the cup size a teensy little bit). I got the first one and it was, unfortunately, one out of Amazon's LPN stock BUT it DID fit (the specific bra was albeit creased and sent to me, no doubt, by accident as it was from a return) so I requested a replacement with return AND ordered a bunch more in all the different colors and the two fabric styles I mentioned. It might be a good idea to mention that I normally take a size 34DD but something strange seems to have happened with manufacturer sizing since I last purchased bras because the new 34DD's that I purchased (my for her favorite brand, Dorina) were not the same as my existing stock, which fit fine but I like fresh new things every few years (LITERALLY, maybe every 8 to 10 years I will replenish bras because I hate, I mean HATE the merry go round of trying finding a brand that fits and then, within that brand, specific bras that actually fit as the very same style/size from one bra to the next has distinct fit differences. When you're a 34DD/DDD (or any unusual size) it's OBVIOUS in your comfort and appearance (but I'm quite confident that you already know that otherwise you wouldn't be reading reviews 😉). BACK TO THE specifics of this, Maidenform style... As I gathered up my returns to take over to UPS, I forgot I even had one of them on as it was sooo comfortable! It still had tags on as it even and I had put a t-shirt on over it but I totally forgot about it. THAT'S how extremely comfortable this particular brand and style is! Absolutely lovely. UNFORTUNATELY, as I completed my return I stopped to look at the greeting cards and there's a little mirror on the side of the card display. I was extremely embarrassed to glance down and notice that I had quad boobs as I was standing in the middle of the UPS store 😡 as the 38DD didn't make an appreciable difference in the situation 🥹 and I didn't even notice except that a couple of other customers were deliberately avoiding my glance. I thought maybe my makeup was smushed or something. NO. They were avoiding looking at my quadra-pop-out-boobs and, of course, I walked in with bra returns in my hand that the guy had the package up to start with 😑. Of course there's nobody on the face of the planet that would be able to take a return for bras without glancing at the returner's chest so I'm quite certain that I'm the last person that noticed 😵. I left the store and zoomed home careful not to bounce on the way. At this point I had close to 10 bras still unpacked at home that were delivered from Amazon of the same brand and style that I not even opened yet. When I find something that fits well I stock up because I know that if I wait even a month it will be made in a different country and won't fit the same (any ladies that wear Gloria Vanderbilt jeans, for example, can tell you that the country that they're made in dictates how they will fit). Determined to salvage at least a few of this bra I went through each and every single one to try to figure out what the common denominator was with this quad boob jumping situation and I discovered it. I found that the middle of most of them is stitched just slightly too far apart and, therefore, one's breasts will not sit perfectly proper. I don't know what the part of the bra is called but it's the little part right between the cups that is supposed to lay flat against your ribs. The variations in width war from 1 mm to 4 mm and that seemingly small variance affects the fit enormously! I found three bras that were stitched appropriately (for MY shape) and I put those three aside to keep and the rest in my returns. Perfectly pleased that I found a total of three bras that fit beautifully and looked really nice under tight t-shirts and sweater dresses, I returned the remainder and wore one for the first time other than a try on. Unbeknownst to me, I was far from the end of my bra seeking journey 😑. On the first (and only) day (only hour) that I wore one of the bras, not being used to wearing any type of a bra that has padding or lining, I was only mildly irritated by the fact that I felt the need to adjust the cups a couple of times in the hour or so that I had it on. Arriving home I went to the bathroom to wash my hands after unpacking my groceries (without pop-a-booble-boo, yay!) and was quite shocked to look in the mirror and notice that my breasts were pointed West and East 😳 NOT forward and up but left and right and with a slight quadraboob on the West 😲 Apparently the warmth from my body relaxed the material and the fit completely morphed into a very undesirable East West "sag", which doesn't even make physiological sense. No amount of adjusting and playing with the straps was changing how "things sat" for very long and I packed up the two that I not yet worn and brought them over to UPS, wearing a different bra altogether. The one that I wore for that hour I am not sure how obnoxious it would be to return it because I fear that Amazon will LPN and resell it and I think it's defective. To be completely fair, we ladies all have different shapes and, well my boobs are very round, another ladies maybe a different shape and find this bra extremely pleasant. OBVIOUSLY so as it's one of the most popular brands and styles out there and likely many hundreds of thousands are sold. The feel of the fabric is exceptional. Extremely soft and silky and comfortable. The fit is wonderful if you perhaps have wider spaced apart breasts and the coverage is beautiful in that they're not so padded that they feel obnoxious but they do protect from that naked "skanky" (I mean not to offend anyone... maybe unfinished, unpolished, or incomplete are better terms) look under t-shirts and clingy sweaters. My review is very honest and I had to give the bra three stars because I feel that the bra would really earn five stars for a woman with the right shape but inconsistency from one bra to the next in the way that they fit, and the *lot" number was identical with the inconsistencies, tells me that it's not a reliable fit which gives it one star. That brings me to an average of three stars. I hope that you found my review, at least, entertaining and, at most, helpful in making your decision.
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Reviewed in the United States on January 28, 2023 by Lee
Super comfortable
Size: 38B
Color: Paris Nude
Decided to try something without an underwire and found this. It's super comfy and doesn't try to ride up when I left my arms. Bought 2 more.
Reviewed in the United States on June 10, 2024 by B. Netherton
Great bra-actually feels good on !
Size: 38D
Color: Paris Nude
Plan on buying several more!!
Reviewed in the United States on June 16, 2024 by Katie
Wrong fit, NOT a demi cup
Size: 36B
Color: White
By careful measuring, I am a 36B. All of my bras that fit are a 36B. So I ordered a 36B, specifically this one because it is described as a “demi” cup. My breasts are fuller at the bottom so I need a smaller cup. A full cup ends up with nothing in it at the top. Anyway, since they were on sale, I bought 3 of these in different colors, really hoping they were as described. I realized immediately that the large cup would not do under any fitted shirt. (The top of the cup caves in.) But I ended up needing the white one for an event the day the bras arrived. Since I was wearing a light-colored, blousy shirt, I went ahead and wore the white bra. And for the first time in my life, forgot I had a bra on. Wow! The fabric is SUPER soft. I don’t like how the underwire turns out a little (see picture), but it wasn’t noticeable under the shirt or a t-shirt. Because the bra was so comfortable, I ended up keeping it—realizing it will only work for some tops. I returned the other two. I really wish I could find something that is an actual demi cup made of this material. Then it would be perfect.
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Reviewed in the United States on October 31, 2023 by Jennifer D. Kittrell Jennifer D. Kittrell