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Women's Stay Put Strapless with Lift Bra Bra

  • Based on 13,358 reviews
Condition: New
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Availability: In Stock.
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Arrives Wednesday, Sep 2
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Color: Body Beige


Size: 40DD


Description

Ditch the stress when you ditch the straps. This Maidenform multiway strapless bra is powered by a Stay Put Power Band that reduces shifting, sliding, and slipping - so you can own the room without distractions. Custom Lift™ technology provides the right amount of lift based on your cup size. And with balconette styling, a sweetheart neckline, and smooth, silky cups, this strapless underwire bra will disappear under clothing. Or convert it to one of five adjustable strap styles for even more versatility. Either way, it's designed to fit snugly so size up if you prefer a roomier fit.

Product Dimensions ‏ : ‎ 13 x 8 x 1 inches


Item model number ‏ : ‎ SE6990


Department ‏ : ‎ womens


Date First Available ‏ : ‎ March 2, 2018


Manufacturer ‏ : ‎ Maidenform


Best Sellers Rank: #183,302 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #1,990 in Everyday Bras


#1,990 in Everyday Bras:


Customer Reviews: 3.8 3.8 out of 5 stars (13,358)


Bra Design: Push-Up


Bra Cup Coverage: Balconette


Strap Type: Convertible


Underwire Type: underwire


Back Style: Strapless


Color: Body Beige


Bra Padding Level: High


Support Level: High Support


Apparel Closure Type: Hook & Eye


Pattern: Solid


Seasons: Spring/Summer


Apparel Closure Orientation: Back


Material Opacity: Opaque


Style Name: Stay Put Strapless Bra Se6990


Neck Style: Sweet Heart Neck


Bra Shape: balconette


Occasion Type: Birthday, Wedding


Brand Name: Maidenform


Age Range Description: Adult


Unit Count: 1 Count


Included Components: 2 additional straps


Model Name: Stay Put Strapless Bra Se6990


Style Number: SE6990


Number of Items: 1


Global Trade Identification Number: 50


UPC: 090563826650


Item Type Name: Bra


Manufacturer: Maidenform


Manufacturer Part Number: SE6990-T5F-40DD


Material Type: Elastane,Nylon


Product Care Instructions: Hand Wash Only


Fabric Type: 79% Nylon, 21% Spandex


Inner Material: Nylon, Spandex


Apparel Fabric Stretch: Medium Stretch


Apparel Fabric Weight Class: Lightweight


Total Product Quantity: 1 Count


Fit Type: Comfortable


Fit to Size Sentiment: Positive


Bra Function: everyday


Sleeve Length Description: Sleeveless


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Sep 2

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • A Game Changer
Color: Black Size: 34D
The Maidenform Women's Self Expressions Stay Put Strapless Bra is a game-changer for my wardrobe. Its secure fit and comfortable feel give me the confidence to wear strapless tops and dresses without worry. The "stay put" feature actually works, keeping the bra in place throughout the day. The underwire provides excellent support, and the lightly padded cups offer a flattering shape without adding bulk. The bra's versatility, with optional straps, makes it suitable for various outfits. However, the sizing can be a bit tricky, so it's essential to double-check before purchasing. Overall, it's a dependable and affordable addition to my lingerie collection, ensuring I always feel comfortable and stylish. ... show more
Reviewed in the United States on September 22, 2023 by Butterfly504

  • The BEST strapless I've ever bought. Finally!!
Color: Body Beige Size: 40C
Oh my gosh, I found it. THE strapless bra. Whenever I tried them in the past they never looked flattering and I always had an issue with them staying up. This has the perfect amount of lift and makes the girls look great. If it's not fitting you properly, you're not wearing the right size. Look up how to properly do your measurements and you'll probably find you're wearing the wrong size bra. Once you find the right fit, this is a forever bra! At least until I wear it out and buy another. Definitely recommend ... show more
Reviewed in the United States on May 10, 2022 by Taylor

  • Go for the strapless
Great bra, stays in place, and very comfortable. My only issue is the straps sometimes pop off and I have to put them back. If you are using it simply as a strapless then go for it. True to size
Reviewed in the United States on December 13, 2025 by Diana Mucci

  • Absolutely too small and very uncomfortable. Get a different bra.
I was going to just keep this bra that doesn't fit because it was only $10...but why? There is nothing special about this bra. It is not very nice to begin with compared to other bras, and it is extremely uncomfortable. It is not just the band, which has no give, it is the whole bra that feels like it is crushing you. And I am not a large person to begin with. I wanted to get a bra that was somewhat larger--I was 32 most of my life, then 34, then I have been wearing 36. My size has not changed, but thought getting a 38 would be more comfortable. This is very tight even at the last hooks! I am sending it back. There are a lot of reviews that advise to go up in size, but even if I did, I'm not sure this bra would be comfortable. You know what? Get a different bra rather than upping the size on this one. The cheap price is for a reason, and you can buy cheap bras that are more comfortable. I guess this bra could be functional, but it is no more than that, not particularly flattering or nicely made, there is absolutely no give--I have an older Maidenform strapless of a different style that is 34 but I can still wear it and it is more comfortable! I admit I did order this one because it was on sale for close to half off, and I learned my lesson. ... show more
Reviewed in the United States on July 21, 2023 by Jeri L. Reed

  • Doesn’t fit!
So, I needed this for a event that I was doing; I even got it rushed to my house because my event was two days away and I needed one ASAP. Tried it on, and nope. Here’s my nitpicks with this bra: 1.) The cups were pointy af! It looked fine in the package, but when on…I felt like I was a witch! Padding was fine on it, just how they’re shaped and on my body it was pointing for some god knows reason. 2.) I did my research on this bra and saw that a lot of people recommend that to go a size up. Cool, I wear a 38C so I ordered a 40C. NOPE. I should’ve went two sizes up! It was so uncomfortable I had it on for 5 seconds and had to take it off immediately. That’s my take on this bra…I don’t recommend it to all my bigger girls such as myself. Doesn’t mold well to the body, makes your girls look pointy and the sizing on here is absolutely wrong, you’d have to go two sizes up. ... show more
Reviewed in the United States on December 2, 2022 by Kayleen Filipek

  • Good quality good fit
Good quality good fit
Reviewed in the United States on June 13, 2026 by Amazon Customer

  • strapless bra
good for small chest - a little snug around the back
Reviewed in the United States on April 25, 2026 by JoJo

  • Small and unflattering
Runs small, cup shape is odd and unflattering.
Reviewed in the United States on February 22, 2026 by Lillian Land

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