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Maidenform

Maidenform Women's Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus

Based on 11,385 reviews
Condition: New
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$23.99
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Arrives Saturday, Oct 31
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At a glance

Condition
New
Size
36D
Color
White
Model
DM7543
Weight
3.2 oz
Material
Spandex,Nylon
Bra Design
Push-Up

Description

The Maidenform® One Fab Fit® Demi Underwire Bra is the t-shirt bra women reach for day after day, blending modern style with the comfort and support you expect from One Fab Fit®. Designed with lightly lined SmartZone® cups, this bra delivers targeted lift, shape, and support exactly where you need it. The modern open neckline and demi coverage create a flattering fit that works beautifully with scoop necks, V-necks, and bridal silhouettes, making it one of the most versatile bras for women in your wardrobe. The satin-smooth, ultra-soft microfiber fabric glides effortlessly under tees and other knits, giving you a no-show look that stays invisible even under clingy tops. The tailored cups enhance your natural shape without adding bulk, while the breathable stretch ensures you stay comfortable from morning to night. Convertible straps let you wear it two ways—traditional straight or crisscross—so you can match your bra to your outfit with ease. This underwire bra for women also features a smooth back wing and hook-and-eye closure to help minimize bulges, creating a sleek silhouette from every angle. Whether you wear it in timeless black, crisp white, warm nude, playful pink, or rich purple, you’ll find a color to match your style. Available in both core and plus sizes, with a detailed size chart to help you get your perfect fit, this demi t-shirt bra is made to flatter and fit a wide range of body types. From workdays to weekends to special events, this is the bra that can truly do it all—offering fabulous fit 2.0 with shape and support that’s seriously soft. The Maidenform® One Fab Fit® Demi Bra isn’t just another bra for women—it’s the everyday essential you’ll wonder how you ever lived without.

Specs 44

Item model number DM7543
Department womens
Manufacturer Maidenform
Bra Design Push-Up
Bra Cup Coverage Demi
Strap Type Basic
Underwire Type underwire
Back Style Strappy Back

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Oct 31

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View our full returns policy here.

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Top Amazon Reviews

My boobs are comfy!
Size: 36C Color: Black/Navy Eclipse
I absolutely love this bra. Supports in the right way. Breathable. And the straps stay where they need to. Will be buying again I think the appearance is very cute. Easy to use. The fit is nice. Minimal padding and full coverage.
Reviewed in the United States on May 26, 2026 by Steph
Finally found the bra! DETAILED description, pro/con, will add pic soon
Size: 34A Color: Black
***I will post pictures tomorrow, they are on my camera**** I just learned that you should know your breast shape (8 kinds), your breast root and the other 5 step bra fitting system...i just thought it was your band and cup size...but nope! There are like 10 different things you should check with your breast to find the perfect fit. things finally make sense in the bra world. I Absolutely love this. I am 31 (almost 32 years old) I stopped wearing underwire bras a few years back bc of discomfort. Recently I noticed my bras were loosing shape, looked sloppy and just didn't fit. I just learned of finding your bra shape, root size etc. Then once you find a bra- do the 5 step fit test. This is the only bra out of...I'd say...15 I've tried the past 6 months that fit 100% perfect and it's an underwire! If you knew me, you'd know that I hate them..but that's bc I never understood the different underwire shapes, sizes, etc. My breasts are- East west breast shape( ideal bra for this type is t-shirt and demi) Shallow Fuller on bottom/sits closer to torso 3 finger width apart Narrow root (I think, I'm still trying to learn this aspect, it's hard for me to tell as of now) Low root I used to think I was a B but now I'm realizing I'm closer to an A. (I did loose weight) My band size is 34 Bra cup size A, sometimes B Best fitting bra (a demi, a t-shirt bra, plunge, bralette) Pros- This bra is soft, comfortable (and from me that's saying alot, it's literally the FIRST underwire bra I want to wear in close to 4 years) it's cute, I love the overlapping fabric at the center. Straps are adjustable - ive worn two colors of this bra EVERYDAY for 2 weeks And the straps have not loosened. Very soft The nude does not show through light color shirts, I haven't tried white though. Fits me pretty perfect Holds up in wash (I use a mesh bra bag, ALWAYS use a bra bag if washing in machine, ALWAYS) and hang dry. Keep straps even and not weighted while drying. Cons- It's not 100% seamless :-( the top of one cup slightly hangs out...but barely. However due to the comfortness of the bra, the tops of the cups are slightly thicker so with certain shirts you see an outline. Not many color options in my size 1 cup seems to hang over just a tiny tiny bit ... show more
Reviewed in the United States on July 21, 2020 by JadziaDax
Good staple bra!
Size: 36C Color: Paris Nude
I have exclusively worn wire-free bras for the last several years. I have “triangle” shaped breasts, for reference. I decided I needed a wired, “traditional” bra for whenever I want to feel a bit more put together and sexy. I used the tape measure method and sized to a 36D. I’ve only ever worn a B cup but I have gained weight, so I went with the 36C. It’s perfect. It gives me just a bit of cleavage without any spillage. No gaping, and not too much padding. Everything feels secure and stays where it needs to. With a tighter top, I did have a bit of visible line along the cup, but a half cami fixed that with ease. I can foresee the wiring rolling around with more wear, but for the price point and not being worn daily, I’m not too concerned about it. I plan to purchase another one so I have two on hand! Watch for this to go on sale if you’re especially frugal. This is a solid staple bra! ... show more
Reviewed in the United States on July 10, 2026 by Amazon Customer
New favorite
Size: 32B Color: Paris Nude
I have struggled to find a bra the right size and that fit properly for YEARS. I'm fairly petite and am a B cup so for the longest time the 34b has just been to big to be able to tighten the straps without it just sliding up. This is the first bra if found with a 32 band and everything about it is perfect. It's pretty cheap but good quality. The underwire is very nice, the fabric over makes it so there is no poking or anything uncomfortable. It has the perfect amount of support. There is very little padding which for me is a plus because it doesn't show at all even with form fitting shirts. The actually fabric is very soft. The straps are made of a soft material and the edges are soft too so they don't rub like most bras seem to do. 10/10 my new favorite for sure. It's so comfortable and cute too. ... show more
Reviewed in the United States on November 1, 2023 by Mallory R
The Bra Points Breast East/West & has "Jump Out"
Size: 38DD Color: Sandshell
Longest, most detailed bra review in Amazon history follows: I REALLY REALLY wanted to love this bra. So much so that after I ordered two (36DD) that SEEMED to fit well, I ordered a WHOLE BUNCH more in all different colors/2 styles (both the smooth & the floral-ish one). To expound... My first try was with 36DD and it looked and felt REALLY nice but 15 minutes in I bent over to pick my tiny little dog up and my left boob popped out 😬. That has never happened to me in my whole life and I'm in my sixties (🤫 don't tell anyone 🤫 I don't wear old people clothes and never will 😊) Ok... I figured no big deal on the boob pop-a-rama. I am simply not used to wearing any type of a lined bra so I perhaps I just need to adjust a bit as I likely just don't quite have the "hang" of it yet 🤣 (I absolutely DO have a sense of humor though 😆). I made adjustments to the straps and was ok UNTIL I went to unload the dishwasher. I guess my body heat loosened the fit a bit and out they popped again...BOTH of them this time 😳. BUT the bra was so comfortable and just so feminine feeling and looked really pretty under my t-shirt as well as my beautiful sweater dresses (that I tried it with) that I decided I just go up to 38DD (a band size up will increase the cup size a teensy little bit). I got the first one and it was, unfortunately, one out of Amazon's LPN stock BUT it DID fit (the specific bra was albeit creased and sent to me, no doubt, by accident as it was from a return) so I requested a replacement with return AND ordered a bunch more in all the different colors and the two fabric styles I mentioned. It might be a good idea to mention that I normally take a size 34DD but something strange seems to have happened with manufacturer sizing since I last purchased bras because the new 34DD's that I purchased (my for her favorite brand, Dorina) were not the same as my existing stock, which fit fine but I like fresh new things every few years (LITERALLY, maybe every 8 to 10 years I will replenish bras because I hate, I mean HATE the merry go round of trying finding a brand that fits and then, within that brand, specific bras that actually fit as the very same style/size from one bra to the next has distinct fit differences. When you're a 34DD/DDD (or any unusual size) it's OBVIOUS in your comfort and appearance (but I'm quite confident that you already know that otherwise you wouldn't be reading reviews 😉). BACK TO THE specifics of this, Maidenform style... As I gathered up my returns to take over to UPS, I forgot I even had one of them on as it was sooo comfortable! It still had tags on as it even and I had put a t-shirt on over it but I totally forgot about it. THAT'S how extremely comfortable this particular brand and style is! Absolutely lovely. UNFORTUNATELY, as I completed my return I stopped to look at the greeting cards and there's a little mirror on the side of the card display. I was extremely embarrassed to glance down and notice that I had quad boobs as I was standing in the middle of the UPS store 😡 as the 38DD didn't make an appreciable difference in the situation 🥹 and I didn't even notice except that a couple of other customers were deliberately avoiding my glance. I thought maybe my makeup was smushed or something. NO. They were avoiding looking at my quadra-pop-out-boobs and, of course, I walked in with bra returns in my hand that the guy had the package up to start with 😑. Of course there's nobody on the face of the planet that would be able to take a return for bras without glancing at the returner's chest so I'm quite certain that I'm the last person that noticed 😵. I left the store and zoomed home careful not to bounce on the way. At this point I had close to 10 bras still unpacked at home that were delivered from Amazon of the same brand and style that I not even opened yet. When I find something that fits well I stock up because I know that if I wait even a month it will be made in a different country and won't fit the same (any ladies that wear Gloria Vanderbilt jeans, for example, can tell you that the country that they're made in dictates how they will fit). Determined to salvage at least a few of this bra I went through each and every single one to try to figure out what the common denominator was with this quad boob jumping situation and I discovered it. I found that the middle of most of them is stitched just slightly too far apart and, therefore, one's breasts will not sit perfectly proper. I don't know what the part of the bra is called but it's the little part right between the cups that is supposed to lay flat against your ribs. The variations in width war from 1 mm to 4 mm and that seemingly small variance affects the fit enormously! I found three bras that were stitched appropriately (for MY shape) and I put those three aside to keep and the rest in my returns. Perfectly pleased that I found a total of three bras that fit beautifully and looked really nice under tight t-shirts and sweater dresses, I returned the remainder and wore one for the first time other than a try on. Unbeknownst to me, I was far from the end of my bra seeking journey 😑. On the first (and only) day (only hour) that I wore one of the bras, not being used to wearing any type of a bra that has padding or lining, I was only mildly irritated by the fact that I felt the need to adjust the cups a couple of times in the hour or so that I had it on. Arriving home I went to the bathroom to wash my hands after unpacking my groceries (without pop-a-booble-boo, yay!) and was quite shocked to look in the mirror and notice that my breasts were pointed West and East 😳 NOT forward and up but left and right and with a slight quadraboob on the West 😲 Apparently the warmth from my body relaxed the material and the fit completely morphed into a very undesirable East West "sag", which doesn't even make physiological sense. No amount of adjusting and playing with the straps was changing how "things sat" for very long and I packed up the two that I not yet worn and brought them over to UPS, wearing a different bra altogether. The one that I wore for that hour I am not sure how obnoxious it would be to return it because I fear that Amazon will LPN and resell it and I think it's defective. To be completely fair, we ladies all have different shapes and, well my boobs are very round, another ladies maybe a different shape and find this bra extremely pleasant. OBVIOUSLY so as it's one of the most popular brands and styles out there and likely many hundreds of thousands are sold. The feel of the fabric is exceptional. Extremely soft and silky and comfortable. The fit is wonderful if you perhaps have wider spaced apart breasts and the coverage is beautiful in that they're not so padded that they feel obnoxious but they do protect from that naked "skanky" (I mean not to offend anyone... maybe unfinished, unpolished, or incomplete are better terms) look under t-shirts and clingy sweaters. My review is very honest and I had to give the bra three stars because I feel that the bra would really earn five stars for a woman with the right shape but inconsistency from one bra to the next in the way that they fit, and the *lot" number was identical with the inconsistencies, tells me that it's not a reliable fit which gives it one star. That brings me to an average of three stars. I hope that you found my review, at least, entertaining and, at most, helpful in making your decision. ... show more
Reviewed in the United States on January 28, 2023 by Lee
Very comfortable and looks great on
Size: 36B Color: Black
I love this bra! It is comfortable and true to size when using their measuring chart. I bought this one in black and now I’m going to order one or two more in different colors!!
Reviewed in the United States on May 30, 2026 by Victoria Carver
Get it
Size: 34C Color: Black
Pretty much the only bra I wear. Very comfortable
Reviewed in the United States on August 27, 2026 by Kelli
Soft Enough to Love... The Cups, Not So Much
Size: 38B Color: White
I really wanted this bra to be the one because it's incredibly soft and comfortable. The fabric feels great, the band is comfortable, and it wears nicely throughout the day. Unfortunately, the cups just have a bit of an odd shape. I have a smaller bust, and they didn't sit quite right on me. It's hard to describe—they weren't necessarily too big or too small, they just seemed to have a shape that didn't work well with mine. If the cups fit your shape, I think you'd really like this bra because everything else about it is great. Four stars because the comfort is excellent, but the cup design just wasn't a perfect match for me. Sometimes bras are like dating... they can check every box and still not be your soulmate. ... show more
Reviewed in the United States on July 27, 2026 by The Leash Snapped
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