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Maidenform

Maidenform Women's Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus

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Availability: Only 6 left in stock, order soon!
Fulfilled by Amazon
Arrives Tuesday, Apr 28
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Size: 36B


Color: Ballerina Slipper/Gloss


Description

The Maidenform® One Fab Fit® Demi Underwire Bra is the t-shirt bra women reach for day after day, blending modern style with the comfort and support you expect from One Fab Fit®. Designed with lightly lined SmartZone® cups, this bra delivers targeted lift, shape, and support exactly where you need it. The modern open neckline and demi coverage create a flattering fit that works beautifully with scoop necks, V-necks, and bridal silhouettes, making it one of the most versatile bras for women in your wardrobe. The satin-smooth, ultra-soft microfiber fabric glides effortlessly under tees and other knits, giving you a no-show look that stays invisible even under clingy tops. The tailored cups enhance your natural shape without adding bulk, while the breathable stretch ensures you stay comfortable from morning to night. Convertible straps let you wear it two ways—traditional straight or crisscross—so you can match your bra to your outfit with ease. This underwire bra for women also features a smooth back wing and hook-and-eye closure to help minimize bulges, creating a sleek silhouette from every angle. Whether you wear it in timeless black, crisp white, warm nude, playful pink, or rich purple, you’ll find a color to match your style. Available in both core and plus sizes, with a detailed size chart to help you get your perfect fit, this demi t-shirt bra is made to flatter and fit a wide range of body types. From workdays to weekends to special events, this is the bra that can truly do it all—offering fabulous fit 2.0 with shape and support that’s seriously soft. The Maidenform® One Fab Fit® Demi Bra isn’t just another bra for women—it’s the everyday essential you’ll wonder how you ever lived without.

Item model number ‏ : ‎ DM7543


Department ‏ : ‎ womens


Date First Available ‏ : ‎ May 2, 2025


Manufacturer ‏ : ‎ Maidenform


Manufacturer’s warranty can be requested from customer service. Click here to make a request to customer service.:


Best Sellers Rank: #4,989 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #116 in Everyday Bras


#116 in Everyday Bras:


Customer Reviews: 4.1 4.1 out of 5 stars (11,103)


Bra Design: T-Shirt


Bra Cup Coverage: Demi


Strap Type: Convertible


Underwire Type: Wired


Back Style: Convertible


Color: Ballerina Slipper/Gloss


Bra Padding Level: Medium


Support Level: Light Support


Sport Type: Outdoor Lifestyle


Apparel Closure Type: Hook & Eye


Pattern: Solid


Apparel Closure Orientation: Back


Material Opacity: Opaque


Style Name: Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus Size Available)


Occasion Type: Birthday, Wedding


Brand Name: Maidenform


Age Range Description: Adult


Unit Count: 1 Pack


Model Name: Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus Size Available)


Style Number: DM7543


UPC: 196739520718


Manufacturer Part Number: DM7543


Manufacturer: Maidenform


Item Type Name: Bra


Item Weight: 2.08 ounces


Material Type: Nylon Blend


Product Care Instructions: Hand Wash Only


Fabric Type: 80% Nylon, 20% Spandex


Apparel Fabric Stretch: Medium Stretch


Apparel Fabric Weight Class: Lightweight


Fit Type: Regular


Fit to Size Sentiment: Positive


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Apr 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Great quality bra
Size: 34B Color: Black
This is honestly one of the best quality bras I’ve ever owned. It’s super comfy and fits very well. Like you can wear this bra for hours and won’t be miserable tho whole time. No digging into your skin. Straps stay in place. Just overall amazing. Very seamless, no visible at all under my clothes.
Reviewed in the United States on February 6, 2026 by Danielle
    • Perfect for Me! and Hopefully You!!
Size: 32A Color: Paris Nude
I've been buying Maidenform's Demi Underwire Bra for over a decade. It was comfortable and fit well. However, I've been strength training even longer than I've been buying this bra, and the straps would always fall down over my traps. So for every new bra, I would remove the straps and move them as close to the center back hook as possible. Better, but not perfect. Imagine my surprise to see that Maidenform had given this bra an option for crossing the straps in back -- immediate surprise, followed by delight!! It fits perfectly, and the crossed straps keep them secured over my traps. Thank you, Maidenform! ... show more
Reviewed in the United States on November 11, 2025 by Lane Cook
    • Comfortable but cheap
Size: 34A Color: White
The most comfortable underwire bra I have ever had. I am really pleased with this bra. It has good coverage and is soft and comfortable. However, the band feels thin and cheap and I am not sure how long it will last. Even with that. I am glad I purchased this bra and would recommend it to others.
Reviewed in the United States on July 26, 2025 by Tiffany Passey
    • Good padding and smooth fit!
Size: 32C Color: Paris Nude
Great bra, very comfortable and fits smooth to skin. Does not show through even white shirts. Strap is very adjustable and padding is thick.
Reviewed in the United States on December 30, 2025 by Sofielillian
    • The Bra Points Breast East/West & has "Jump Out"
Size: 38DD Color: Sandshell
Longest, most detailed bra review in Amazon history follows: I REALLY REALLY wanted to love this bra. So much so that after I ordered two (36DD) that SEEMED to fit well, I ordered a WHOLE BUNCH more in all different colors/2 styles (both the smooth & the floral-ish one). To expound... My first try was with 36DD and it looked and felt REALLY nice but 15 minutes in I bent over to pick my tiny little dog up and my left boob popped out 😬. That has never happened to me in my whole life and I'm in my sixties (🤫 don't tell anyone 🤫 I don't wear old people clothes and never will 😊) Ok... I figured no big deal on the boob pop-a-rama. I am simply not used to wearing any type of a lined bra so I perhaps I just need to adjust a bit as I likely just don't quite have the "hang" of it yet 🤣 (I absolutely DO have a sense of humor though 😆). I made adjustments to the straps and was ok UNTIL I went to unload the dishwasher. I guess my body heat loosened the fit a bit and out they popped again...BOTH of them this time 😳. BUT the bra was so comfortable and just so feminine feeling and looked really pretty under my t-shirt as well as my beautiful sweater dresses (that I tried it with) that I decided I just go up to 38DD (a band size up will increase the cup size a teensy little bit). I got the first one and it was, unfortunately, one out of Amazon's LPN stock BUT it DID fit (the specific bra was albeit creased and sent to me, no doubt, by accident as it was from a return) so I requested a replacement with return AND ordered a bunch more in all the different colors and the two fabric styles I mentioned. It might be a good idea to mention that I normally take a size 34DD but something strange seems to have happened with manufacturer sizing since I last purchased bras because the new 34DD's that I purchased (my for her favorite brand, Dorina) were not the same as my existing stock, which fit fine but I like fresh new things every few years (LITERALLY, maybe every 8 to 10 years I will replenish bras because I hate, I mean HATE the merry go round of trying finding a brand that fits and then, within that brand, specific bras that actually fit as the very same style/size from one bra to the next has distinct fit differences. When you're a 34DD/DDD (or any unusual size) it's OBVIOUS in your comfort and appearance (but I'm quite confident that you already know that otherwise you wouldn't be reading reviews 😉). BACK TO THE specifics of this, Maidenform style... As I gathered up my returns to take over to UPS, I forgot I even had one of them on as it was sooo comfortable! It still had tags on as it even and I had put a t-shirt on over it but I totally forgot about it. THAT'S how extremely comfortable this particular brand and style is! Absolutely lovely. UNFORTUNATELY, as I completed my return I stopped to look at the greeting cards and there's a little mirror on the side of the card display. I was extremely embarrassed to glance down and notice that I had quad boobs as I was standing in the middle of the UPS store 😡 as the 38DD didn't make an appreciable difference in the situation 🥹 and I didn't even notice except that a couple of other customers were deliberately avoiding my glance. I thought maybe my makeup was smushed or something. NO. They were avoiding looking at my quadra-pop-out-boobs and, of course, I walked in with bra returns in my hand that the guy had the package up to start with 😑. Of course there's nobody on the face of the planet that would be able to take a return for bras without glancing at the returner's chest so I'm quite certain that I'm the last person that noticed 😵. I left the store and zoomed home careful not to bounce on the way. At this point I had close to 10 bras still unpacked at home that were delivered from Amazon of the same brand and style that I not even opened yet. When I find something that fits well I stock up because I know that if I wait even a month it will be made in a different country and won't fit the same (any ladies that wear Gloria Vanderbilt jeans, for example, can tell you that the country that they're made in dictates how they will fit). Determined to salvage at least a few of this bra I went through each and every single one to try to figure out what the common denominator was with this quad boob jumping situation and I discovered it. I found that the middle of most of them is stitched just slightly too far apart and, therefore, one's breasts will not sit perfectly proper. I don't know what the part of the bra is called but it's the little part right between the cups that is supposed to lay flat against your ribs. The variations in width war from 1 mm to 4 mm and that seemingly small variance affects the fit enormously! I found three bras that were stitched appropriately (for MY shape) and I put those three aside to keep and the rest in my returns. Perfectly pleased that I found a total of three bras that fit beautifully and looked really nice under tight t-shirts and sweater dresses, I returned the remainder and wore one for the first time other than a try on. Unbeknownst to me, I was far from the end of my bra seeking journey 😑. On the first (and only) day (only hour) that I wore one of the bras, not being used to wearing any type of a bra that has padding or lining, I was only mildly irritated by the fact that I felt the need to adjust the cups a couple of times in the hour or so that I had it on. Arriving home I went to the bathroom to wash my hands after unpacking my groceries (without pop-a-booble-boo, yay!) and was quite shocked to look in the mirror and notice that my breasts were pointed West and East 😳 NOT forward and up but left and right and with a slight quadraboob on the West 😲 Apparently the warmth from my body relaxed the material and the fit completely morphed into a very undesirable East West "sag", which doesn't even make physiological sense. No amount of adjusting and playing with the straps was changing how "things sat" for very long and I packed up the two that I not yet worn and brought them over to UPS, wearing a different bra altogether. The one that I wore for that hour I am not sure how obnoxious it would be to return it because I fear that Amazon will LPN and resell it and I think it's defective. To be completely fair, we ladies all have different shapes and, well my boobs are very round, another ladies maybe a different shape and find this bra extremely pleasant. OBVIOUSLY so as it's one of the most popular brands and styles out there and likely many hundreds of thousands are sold. The feel of the fabric is exceptional. Extremely soft and silky and comfortable. The fit is wonderful if you perhaps have wider spaced apart breasts and the coverage is beautiful in that they're not so padded that they feel obnoxious but they do protect from that naked "skanky" (I mean not to offend anyone... maybe unfinished, unpolished, or incomplete are better terms) look under t-shirts and clingy sweaters. My review is very honest and I had to give the bra three stars because I feel that the bra would really earn five stars for a woman with the right shape but inconsistency from one bra to the next in the way that they fit, and the *lot" number was identical with the inconsistencies, tells me that it's not a reliable fit which gives it one star. That brings me to an average of three stars. I hope that you found my review, at least, entertaining and, at most, helpful in making your decision. ... show more
Reviewed in the United States on January 28, 2023 by Lee
    • 1 month and It Lost Support - Very Disappointed
Size: 40B Color: Evening Blush/Sandshell
I’ve only worn this bra for about a month, and the shoulder straps have already lost their elasticity. Even at the tightest adjustment, they don’t provide enough support. A bra should NOT give out this quickly! I bought it during a Black Friday sale for $16, but honestly, I wouldn’t even pay $6 for it. The quality is poor, and it definitely doesn’t last. After losing 110 pounds, my breasts have less volume and elasticity, so I really need a good, supportive bra due to neck and back issues. This bra’s lack of support made my chest, neck, and back sore. Switching to a better bra helped immediately. I was shocked I had to replace it after just one month. Thankfully, I was able to return it, but I wouldn’t recommend this bra for anyone needing durable support. ... show more
Reviewed in the United States on January 24, 2026 by Mysteria
    • Beautiful, soft, comfortable bra!
Size: 34D Color: Navy Eclipse
Good fit and good quality bra. This is the only bra I have found that comes close to my favorite but terribly expensive bra by Third Love. It feels really good against your skin. The straps don’t fall off your shoulders and the support is great. Highly recommend. Very reasonable in pricing. Did I mention it is comfortable? Well if I didn’t I will. Very comfortable. Stays put too. No digging in. ... show more
Reviewed in the United States on May 12, 2025 by kaytr
    • very comfortable
Size: 34D Color: Paris Nude
over the shoulder boulder holder very comfortable good price
Reviewed in the United States on February 22, 2026 by Amazon Customer

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