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Lululemon and the Future of Technical Apparel

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Description

The unauthorized story of Lululemon. Now a New York Times and USA Today Bestseller! This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential. Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great. This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose. Read more

Publisher ‏ : ‎ Time is Tight Communications Ltd.


Publication date ‏ : ‎ March 4, 2025


Language ‏ : ‎ English


Print length ‏ : ‎ 448 pages


ISBN-10 ‏ : ‎ 1957588365


ISBN-13 ‏ : ‎ 60


Item Weight ‏ : ‎ 12.8 ounces


Dimensions ‏ : ‎ 6 x 1.3 x 9 inches


Best Sellers Rank: #152,665 in Books (See Top 100 in Books) #414 in Biographies of Business & Industrial Professionals #727 in Entrepreneurship (Books) #1,515 in Leadership & Motivation


#414 in Biographies of Business & Industrial Professionals:


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Top Amazon Reviews

    • Amazing story of lululemon
Format: Kindle
It was really interesting to learn the life of Chip Wilson who founded Lululemon. Chip is always in the lookout for future trends before it actually happens. It amazing to see how Chip can grab these minute details in trends and build a brand around it, that has scaled to billions. He is a true visionary of tenchnical apparel. Here few things we can learn from Chip - Always be on the look to spot trend changes, use 20% of your efforts to keep innovating and creating new products. - Vertical retail or vertical integration is essential to delivering high quality products with reasonable price. You can call it this has been the main moat of Lululemon which is driving operating margins till today. - Mediocrity is bad, you have make the company from good to great. As Charlie Munger says great company throw way less problems than mediocre companies. - The culture of the company is crucial to success. In the book Chip talks about all employees going through Landmark course which makes people communicate in the same language and helps in team bonding. - Chip gives importance to educators who are store super girls who help the customer get connected with the company. It’s important to make sure these educators have in-depth knowledge about the products they are selling. - Thinking from future perspective is important like where do you want to be in 10 years? To get to that what you have do in 5 yers and similarly what you have to do in 1 year to get your 5 year self. These questions give more clarity on what to do next - Have goals for 1, 5 and 10 years. What fascinating is Chip made his employees do this goal setting for work, health and personal life. This created amazing result if these super girls are successful others are inspired to follow along. - Connect with product focussed group or target audience and understand their pain points. This was an eye opener for me to visualize the product before even developing it. From Steve Jobs we heard like customer does not know what he wants but for apparel it is completely different scenario. You want to be close to customer listening to their problems before building your actual product. - Validate your product with focused group before launching the product. Chip took almost a year before launching the famous Yoga pants. Getting feedback from focused group and reiterating. We can also learn from some his mistakes - Private Equity firms are incentivized to act on short term thinking - Don’t give up your control of the company. We have seen many cases where chip gives away control his partnership with westbeach with others, selling his lululemon stake PE firm, not creating class B shares. - Chip felt lazy and relaxed when he stepped from CEO let another person run Lululemon because he wanted to spend time with Family. Which shows lack of commitment. So lesson is founder led companies tend to perform better compared to others. Always keep the founders vision alive. - Having a proper board of directors is important for a public company. What’s interesting to me is Chip had option to select 2 members of the board when the company went public. But he was careless and let the PE firm select the board members. This carelessness has costed him a lot. - When choosing a successor make sure the person is aligned for the long term vision of the company and avoid people who are short term oriented. Also, make sure the successor has some skin in the game. ... show more
Reviewed in the United States on April 27, 2025 by Sukruth M K

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