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Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

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Description

From the creator of Product Launch Formula, an expanded edition of the 1 New York Times best-selling guide that’s helped countless entrepreneurs make millions—now in paperback. "What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don't need more tactics or tools; you need smart strategy, and that's exactly what this book delivers." — Marie Forleo, 1 New York Times best-selling author of Everything Is Figureoutable The revised and updated edition of the 1 New York Times bestseller Launch will build your business—fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life? Read more

Publisher ‏ : ‎ Hay House Business


Publication date ‏ : ‎ September 26, 2023


Edition ‏ : ‎ Expanded,Updated


Language ‏ : ‎ English


Print length ‏ : ‎ 312 pages


ISBN-10 ‏ : ‎ 1401974732


ISBN-13 ‏ : ‎ 32


Item Weight ‏ : ‎ 12.8 ounces


Dimensions ‏ : ‎ 6.06 x 0.79 x 9.06 inches


Best Sellers Rank: #46,458 in Books (See Top 100 in Books) #25 in Web Marketing (Books) #42 in E-Commerce (Books) #146 in Entrepreneurship (Books)


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If you place your order now, the estimated arrival date for this product is: Friday, May 22

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Top Amazon Reviews


  • Totally recommend it!
Format: Paperback
EXCELLENT!
Reviewed in the United States on May 23, 2025 by CFC

  • Great book
Format: Paperback
I was a little hesitant to purchase this. There are so many books out there on the subject. I would highly recommend For anyone looking to launch!!
Reviewed in the United States on July 9, 2024 by Dawn Dalton

  • Step by step guide on how to Launch your online business
Format: Paperback
This book is packed with knowledge and tips. I’ve never read a book with so much useful information that is actionable.
Reviewed in the United States on December 6, 2023 by Lisa Atkins

  • good book
Format: Paperback
arrived on time
Reviewed in the United States on October 23, 2025 by Alberto

  • Truly a classic!
Format: Paperback
Inspirations and insights on the secret formula to sell online. Achieve a higher level of success with the launch formula. Karen Briscoe, author
Reviewed in the United States on January 6, 2025 by Karen Briscoe

  • The definitive guide for online launching
Format: Paperback
Learning from Jeff Walker (the OG of online launching) was one of the best decisions I ever made. This book does a terrific job of giving a step by step guide to launching. As a beginner these tools changed my life. As someone with many five figure launches under my belt, I still refer to it often!
Reviewed in the United States on November 13, 2024 by J. Y.

  • Super helpful in 2024!
Format: Paperback
I used this book for a launch of a new program and it was hugely beneficial. I have since done 2 launches following the formula and I’ll continue to use it. It’s an essential tool in any online business owners library.
Reviewed in the United States on November 13, 2024 by Amazon Customer

  • Learn From the Best and Reach Success!
Format: Audiobook
Jeff Walker is the king of online marketing, and I don't say that lightly. I am a super discriminating and selective consumer, and I have been following thought leaders in this space since 2008. I really don't believe that there is anyone more knowledgeable, passionate, generous and heart-centered than he is. Over the past 20 years, Jeff has helped people from all over the world launch businesses online that went from $0 to 7 figures and beyond. In his new edition of Launch, Jeff pours all of his great wisdom and experience into an easy read for the novice and expert alike. Jeff doesn't hold back - a master communicator, he is articulate, detailed, direct, honest, authentic, and he gives you golden nuggets that will remove all the mystery out of achieving success online. Here's a quote from page 35 of Launch: "List building is one of the core strategies I always focus on in every business I own. If you take NOTHING else from this book but an obsessive focus on building your list of clients and prospects, the book will still be worth 10,000 times what you paid for it." P. 35 If you're looking to launch your business online, no matter what it is (product or service), Launch will be your most important guide. Read it, and then come join our amazing community of international members, as we support each other in our respective Launches. Looking forward to seeing you there! ... show more
Reviewed in the United States on August 10, 2021 by Robin from Toronto Robin from Toronto

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