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Hay House

Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

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From the creator of Product Launch Formula, an expanded edition of the 1 New York Times best-selling guide that’s helped countless entrepreneurs make millions—now in paperback. "What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don't need more tactics or tools; you need smart strategy, and that's exactly what this book delivers." — Marie Forleo, 1 New York Times best-selling author of Everything Is Figureoutable The revised and updated edition of the 1 New York Times bestseller Launch will build your business—fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life? Read more

Publisher ‏ : ‎ Hay House Business


Publication date ‏ : ‎ September 26, 2023


Edition ‏ : ‎ Expanded,Updated


Language ‏ : ‎ English


Print length ‏ : ‎ 320 pages


ISBN-10 ‏ : ‎ 1401974732


ISBN-13 ‏ : ‎ 32


Item Weight ‏ : ‎ 12.8 ounces


Dimensions ‏ : ‎ 6 x 0.82 x 9 inches


Best Sellers Rank: #21,055 in Books (See Top 100 in Books) #6 in Web Marketing (Books) #10 in Direct Marketing (Books) #13 in E-Commerce (Books)


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Top Amazon Reviews

    • The Original Launch Master's Blueprint
Format: Kindle
• Jeff Walker is the true pioneer of online product launches - the OG who taught many of today's top marketers and course creators. • "Launch" provides a comprehensive system applicable to various ventures: books, courses, masterminds, businesses, and more. • Walker's Product Launch Formula is a proven, step-by-step approach that actually works when followed diligently. • Key strengths: - Clear, actionable strategies for building anticipation and demand - Effective techniques for email marketing and list building - Insights on leveraging scarcity and urgency ethically - Methods to maximize engagement and sales during launch • The book offers valuable lessons in customer psychology and how to apply it to your launch sequence. • While many have attempted to replicate Walker's success, this book gives you direct access to the original, refined methodology. • Whether you're a beginner or experienced marketer, "Launch" provides a solid framework to improve your product or service introductions. • Personal take: I've applied these principles successfully and can attest to their effectiveness across different niches including my multi-million dollar professional services business and marketing consulting business. Bottom line: If you're serious about mastering the art of launching anything online, this book is an essential investment. Don't just learn from Walker's students - go straight to the source and transform your launch strategy. ... show more
Reviewed in the United States on June 30, 2024 by Kara Fraser
    • A "must read" for anyone who wants a scalable life and business A "must read" for anyone who wants a scalable life and business
Format: Kindle
Review Image by Barry Friedman
I first learned about Jeff and his Product Launch Formula 11 years ago. It was 2010 and I needed to get out of my (highly paid) dollars-for-hours lifestyle - badly. His program changed my life as a man, husband, father, and business owner. Yep, I'm one of those people you read about on the internet and might write off as someone "lucky", or "special" or maybe even "another BS storyteller". While doing that might allow you the freedom to not get this book - or even worse - get this book and not follow it to a tee, ultimately you'll be selling the future version of yourself a short hand. Jeff has poured his heart and soul into this updated edition of Launch. It's a quick read and lifelong journey. If it's time for you to step up, be seen, and create a scalable business, you'd be crazy to not have this book on the top of your reading list. And if you're already really good at something - and I mean anything - read this book with the most open mind you can muster. The strategies contained within these pages hold the blueprint for you taking that expertise and turning it into a movement that can change the world. You'll see examples in the book - including parts of my story - from people just like you who believed in who they were and what they wanted to do. They let Jeff show them how to do it and he'll show you, too, in his newly updated edition of Launch. ... show more
Reviewed in the United States on August 8, 2021 Reviewed in the United States on August 8, 2021 by Barry Friedman
    • It's the only formula to use... especially if you have an information product you are selling It's the only formula to use... especially if you have an information product you are selling
Format: Hardcover
Review Image by Annette Perry
I bought this book after seeing so many of my clients succeed with his formula, I needed to know how they achieved the results they did. After reading his book I now understand why his system works so well. It seemed mysterious and like magic before, but now I can see how it all works together. My business builds sales automation systems so I get to see behind the curtain on what actual earnings are with all the different sales methods out there. The clients that use Jeff Walkers system for selling their online courses make mid-six figures, and seven figures (no that didn't come over night, but with enough perseverance it did happen for them)... whereas the clients I have that don't use Jeff Walkers system, are lucky if they make enough to replace their yearly salary to operate their business as their full time gig. It's such a night and day difference with the results. So I needed to know what that difference was exactly, 'how could such drastic results happen for some people (who are using the Jeff Walker Launch method) and not with others?' This book answers that question and has been one of the best investments I've made for value. I read the book in a matter of days and basically turned it into my text book. It's well laid out and breaks down the sales process into a 'follow along' system so you can actually just follow the book with exactly what to do step by step. I'm a big fan of lists and throughout the book you will find lists of what should go out when, how to get excitement going for the sale of your product, and even examples of content you can borrow (worth the book price right there). It might make you think that if the formula becomes too widely used it'll lose it's 'magic', but it doesn't. Because it's all "you" in the content - it's just the sequence in which you present your unique information and stories about "you" that makes the difference in sales. I wish I had studied Jeff Walkers method sooner, I get it now. It looked like 'sales magic' before, now I have a clear pathway ahead of me for implementing his methods into our own sales process. ... show more
Reviewed in the United States on August 10, 2021 Reviewed in the United States on August 10, 2021 by Annette Perry
    • Real Freedom Is Closer Than You Think
Format: Kindle
Imagine waking up in a beautiful boutique hotel that sits along the Sea of Cortez. You sip a cup of coffee on the balcony as you watch the sun rise. You have a poolside breakfast. You open your laptop; review your sales from overnight; and then see the amazing impact that your products and programs are having on the lives of the people you serve. After that lovely lunch, served to you in a comfy chaise on the soft sand, you snorkel the afternoon away... feeling your body float in the warm water, watching the amazing parade of sea life unfold before your eyes. You shower. And enjoy a glass of Sangria on your balcony... then stroll along the boardwalk to find that perfect cozy restaurant.... the one with the music at your table... the sumptuous food... that impeccable service. You fall asleep with a smile on your face knowing that tomorrow you get to do it all over again. Fantasy? Not. My wife, Ann, and I did this in La Paz, Mexico. For a month. For about $30 bucks a night. You can too. La Paz may not be your jam. But whatever life you dream of having can be yours. If you follow the recipe in this book. ... show more
Reviewed in the United States on July 27, 2021 by Walt Hampton, J.D.
    • good book
Format: Paperback
arrived on time
Reviewed in the United States on October 23, 2025 by Alberto
    • Jeff demystifies how and when---EXACTLY---to use persuasion principles Jeff demystifies how and when---EXACTLY---to use persuasion principles
Format: Hardcover
Review Image by Minette Beabes
This is a pretty quick read that will soon become a reference volume that I refer to at least a few times per year. The formula is presented in concrete steps that give exactly the kinds of content to provide during pre-launch, when and how make the offer, and how to follow up. The book not only lays out the exact launch sequence, but it also provides case studies of how different people have used the formula over the years. The persuasion principles that are presented are not new, but they would be a good introduction to some of the research that Robert Cialdini has popularized, like the principles of scarcity, reciprocity, and so on. What Jeff gets right is to put these principles into an appropriate and compelling order and timing that uses the persuasion principles to their fullest potential. One of the more intriguing ideas here is that people are using Jeff Walker's launch formula not just to launch their offerings; they are using the formula to design businesses (see photo of p.229). I'm on my third "experiment" and plan to use this launch sequence. I recommend this book for anyone looking to sharpen skills in business or marketing or selling. ... show more
Reviewed in the United States on August 11, 2021 Reviewed in the United States on August 11, 2021 by Minette Beabes
    • This guy is the real deal for online marketing and product launches!
Format: Hardcover
If you've ever watched an online masterclass, challenge or product launch, chances are the techniques and strategies being used are some version of what Jeff Walker has been teaching since before online marketing is what we know today. Pre-video, pre-Facebook, pre-just about anything except email. From those small beginnings, Jeff has continued to evolve his approach into what it is today, helping thousands of business people successfully evolve and grow their businesses too. I read his first book and loved it! But I am kind of geek when it comes to all things marketing as that's been my profession both in and outside the corporate world. That said, unlike many online marketer's who only give you just enough information to be interested in what they do, but not enough information to actually make any traction without buying something more, Jeff's book lays out step-by-step how to get started with your own online product launch. He doesn't hold back. Yes, you can go deeper with his online Product Launch Formula course, but the case studies from the book prove you don't have to go that route to create a successful business online. Jeff is the real deal when it comes to teaching others how to successfully launch online. Anyone interested in launching a product or service online should start with this book. And even if you're already online, this book might just help you take your business to the next level. Enjoy! ... show more
Reviewed in the United States on July 27, 2021 by CTGal
    • A must read
Format: Hardcover
This book changed my life and my business forever.
Reviewed in the United States on December 2, 2025 by Federico

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