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LAUNCH: The Executives 10-Step Blueprint for Building a Profit-Focused Strategic Partnership Program in 90 Days

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In today's interconnected global economy, strategic partnerships have become essential for sustainable growth. Leading organizations recognize this shift: over 95% of Microsoft's annual revenue flows through its partner ecosystem, demonstrating the transformative power of collaborative business models.Traditional customer acquisition methods are losing effectiveness. Rising costs, market saturation, and widespread resistance to cold outreach—across email, phone, and social media—have rendered conventional "top of funnel" tactics increasingly obsolete. Customers have simply tuned out.This paradigm shift explains why 76% of CEOs surveyed by Accenture predict their business models will be unrecognizable within five years. These leaders are pivoting from direct sales strategies toward partnership ecosystems that deliver measurable advantages: accelerated sales cycles, increased deal sizes, higher close rates, and improved customer satisfaction.Despite these compelling benefits, 70-95% of B2B partnerships fail. The primary cause? Absence of a structured, proven methodology.LAUNCH presents the PARTNERNOMICS® Quick Launch methodology—a systematic 10-step framework for building a profit- focused partnership program in 90 days. Rather than experimenting with untested approaches, readers gain access to a methodology validated by more than 4,300 companies across 97 countries.Since founding PARTNERNOMICS® in 2014, Dr. Mark Brigman (author) has led this international coaching and advisory firm in helping organizations—from Fortune 50 enterprises to emerging startups—implement proprietary strategic partnering methodologies. Leveraging 'the science of partnering'®, these companies have achieved exponential growth by transforming how they collaborate, compete, and create value in the marketplace. You can too! Disclaimer: This book is for educational purposes only and does not guarantee results. Business outcomes vary based on many factors outside the author’s control. Nothing herein should be taken as legal, financial, or professional advice. The author and publisher disclaim liability for any losses or decisions made from the use of this material. Read more

Publisher ‏ : ‎ Independently published


Publication date ‏ : ‎ November 10, 2025


Language ‏ : ‎ English


Print length ‏ : ‎ 190 pages


ISBN-13 ‏ : ‎ 25


Item Weight ‏ : ‎ 9.3 ounces


Dimensions ‏ : ‎ 6 x 0.43 x 9 inches


Best Sellers Rank: #1,693,700 in Books (See Top 100 in Books) #1,195 in Strategic Business Planning #1,588 in Systems & Planning #4,576 in Small Business (Books)


#1,195 in Strategic Business Planning:


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Top Amazon Reviews

    • Practical Guidance for Building Partnerships That Perform
Format: Paperback
Review Image by Kami Schiller
Reading Launch, I was struck by how grounded and usable it feels. Mark Brigman brings real operating experience to the page, translating what’s often an abstract idea — “strategic partnerships” — into a clear, repeatable process leaders can apply quickly. The book balances structure with realism. It acknowledges the complexity of partnerships while still offering a straightforward 10-step roadmap that keeps revenue and alignment front and center. I especially appreciated the emphasis on execution and shared accountability. This is a strong resource for leaders who want partnerships to become a reliable growth channel, not just another initiative competing for attention. ... show more
Reviewed in the United States on January 23, 2026 by Kami Schiller
    • A Must Read for Leaders Tranforming the GTM Ecosystem
Format: Paperback
We’ve all heard the old catch phrase… “Don’t ever leave money on the table.” Yet in our t”our current time and over the past 2 decades, legions of sellers in multiple industries do this every day. Why? They don’t know how to leverage the indirect channels vs their own direct sales teams. In Mark Brigmans’s latest book - LAUNCH, what you get is a dive into a proven data driven 10-Step process to not only “launch” but sustain profitable GTM partnerships for the long haul. Anyone in sales, marketing, business development, etc. will need a system like this. For too long, alliances and partnerships have been relationship based and ancillary vs primary GTM motions. Mark demonstrates how the script flips when leaders can embrace a new ecosystem OS, and in my long experience in this space, PARTNERNOMICS is right at the top. In addition to the book, PARTNERNOMICS offers amazing courseware and certifications. These are increasingly sought after credentials for serious practitioners in the art and science of GTM ecosystems. ... show more
Reviewed in the United States on December 8, 2025 by mary davidson
    • Essential book for partnership professionals
Format: Paperback
Review Image by Pablo Hanono
LAUNCH is a highly practical and well-structured resource for partnership professionals responsible for designing, operating, or scaling partner programs. Mark Brigman approaches partnerships as a disciplined growth function, grounded in repeatable processes rather than intuition or ad-hoc execution. The book’s core strength lies in its emphasis on clear program blueprints. As partner ecosystems grow in complexity, success depends on having defined operating models, governance, incentives, and enablement frameworks. Brigman provides concrete guidance on how to architect these elements in a way that supports scale and consistency across markets and partner types. This makes LAUNCH particularly valuable for leaders transitioning from traditional channel models to modern partner ecosystems, or for teams formalizing partnerships as a core go-to-market motion. For anyone serious about partnerships as a profession, not an informal extension of sales, LAUNCH is essential reading. ... show more
Reviewed in the United States on December 18, 2025 by Pablo Hanono
    • Starting 2026 with a proven plan!
Format: Paperback
A Must Read for Business Executives & Sales Pros LAUNCH is a no-nonsense, immediately actionable guide that cuts through the partnership hype and delivers a proven system my company can implement. What impressed me most was Brigman's refusal to waste my time with theoretical fluff; instead, he provides a disciplined 10-step framework that gave me everything necessary to build a revenue-generating partnership program in 90 days. He is right: "The fastest route to your next customer is through their trusted network." Launch shares a detailed recipe of how to turn partnership ecosystems into a revenue engine. ... show more
Reviewed in the United States on December 22, 2025 by Chris Martin
    • Highly Recommended For Anyone Interested In Growing With Partnerships
Format: Paperback
Review Image by Madison's Mom
Recommend this book to CEOs, Leaders, Marketers, Entrepreneurs or anyone serious to learn more about partnerships. This book is also a great reminder that partnerships start after the “yes” LAUNCH reinforces that strong partnerships aren’t about volume, but about true alignment, proper incentives, and consistent communication. Most partnerships don’t fail- they fade due to lack of execution. What I appreciated most is how practical this book is. It turns relationship-driven thinking into a system that actually scales. If you build partnerships and wonder why some stall after early excitement, this is a valuable read. ... show more
Reviewed in the United States on December 18, 2025 by Madison's Mom
    • Vs. Organic growth or acquisition, you should consider this growth accelerator.
Format: Kindle
If you’re a business leader, entrepreneur, or anyone looking to grow through collaboration, Launch is worth your time. It’s practical, clear, and gives you a roadmap for making partnerships a core part of your strategy.
Reviewed in the United States on January 12, 2026 by Craig A Jordison
    • The most practical and structured partnership framework I’ve seen
Format: Kindle
If you work in GTM, sales, partnerships, or you’re building anything that relies on ecosystem influence, this book is a must-read. Most partnership content is either too theoretical or too tactical. This one sits exactly in the middle: it gives you a clear, repeatable framework while still staying practical. What stood out to me the most is how well the book explains the sequence of a profit-focused partnership motion. No fluff, no corporate jargon – just real structure you can apply immediately. As someone who works deeply in relationship-led growth and Go-To-Network strategy, I can say that the principles here align with what actually works in the field. If you want a simple blueprint that helps you think clearly about partnership readiness, execution, and long-term value, this is probably the cleanest one on the market. Highly recommended. ... show more
Reviewed in the United States on November 29, 2025 by Marko Djoric

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