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Inside Home Depot

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Description

"Reads like a novel, yet serves as a how-to guide for creating a customer culture and marketing strategies that wow Wall Street...I recommend this book as priority reading for all retail executives." Kurt Barnard, President, Barnard Retail Trend Report and Barnard's Retail Consulting Group. Admirers, competitors, industry and Wall Street analysts alike are intrigued with the question of what makes Home Depot so special. What, exactly, does this giant do that so clearly distinguishes it from the competition? How does Home Depot culture and customer service work? And, most importantly, what lessons can every business learn from the Home Depot example? INSIDE HOME DEPOT takes you behind the scenes to discover the secrets of success of this retail giant how, in just twenty years, Home Depot has not only changed the way hardware is sold, Home Depot has also elevated the superstore concept to a new level of success, inspiring both admiration and fear in the retail community. Relying on inside access to Home Depot's training programs, interviews with key employees both past and present, and meticulous investigative journalism, Pulitzer Prize nominated journalist Chris Roush presents the first uncensored book about how this company has become so successful, and isolates the practical lessons that readers can apply to any industry. Read more

Publisher ‏ : ‎ McGraw-Hill; 1st edition (February 1, 1999)


Language ‏ : ‎ English


Hardcover ‏ : ‎ 266 pages


ISBN-10 ‏ : ‎ 0071340955


ISBN-13 ‏ : ‎ 53


Item Weight ‏ : ‎ 1.35 pounds


Dimensions ‏ : ‎ 6.2 x 1.26 x 8.9 inches


Best Sellers Rank: #460,587 in Books (See Top 100 in Books) #2,679 in Industries (Books)


#2,679 in Industries (Books):


Customer Reviews: 3.7 3.7 out of 5 stars 10 ratings


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Top Amazon Reviews


  • Fascinating, uncensored look at Home Depot
First-time author and Pulitzer Prize-nominated journalist Chris Roush of Bloomberg News in Atlanta writes of how one company revolutionized an industry through the relentless pursuit of growth. "Inside Home Depot" is an unauthorized, behind-the-scenes look at the most successful retailer to come along since Wal-Mart. A Wal-Mart executive even admits in Roush's book that "Home Depot is the best-managed retail company in America, ours included." The company's founder, Arthur Blank and Bernie Marcus, say that values like respect among all people, excellent customer service, and giving back to the community have made Home Depot successful. With nearly $90 billion in sales in 1998, Home Depot has become one of the world's biggest retailers in less than 20 years by focusing on customer service, treating employees like family, and relentless pursuit of growth. I learned everything I ever wanted to know about Home Depot -- and more. Roush takes the reader through Home Depot's "boot camp" training class for new employees. Instead of greeting customers with "Hi, how are you doing?" they are told to meet customers with the greeting of "What are you building today?" The book makes interesting reading for the Home Depot shooper who is awed by the success of this innovative store. And for up-and-coming businesses, there are lessons for success that can be learned from the Home Depot example. Home Depot author Chris Roush became an expert on the inside operations of Home Depot while a reporter for The Atlanta Journal-Constitution where he also covered Coca-Cola and Home Depot, as well as the entire retail industry. In 1993, his reporting on consumer issues won him a Pulitzer Prize nomination while he was at The Tampa Tribune. He was nominated for the Livingston Award by The Atlanta Journal-Constitution for his reporting on the business scene. Roush also worked for Business Week and The Sarasota Herald-Tribune. -- Ed Williams Department of Journalism Auburn University Auburn, Ala. ... show more
Reviewed in the United States on March 19, 1999 by edwilliams4

  • Well written and not a complete apologia
I have no idea if people are still searching for this book, given that it's pretty old. But I enjoyed it. I have read several books in the "How XX Company has been successful" genre, and this was one of the more well done ones. He comes from a journalism background, so the writing is very clear, crisp, and concise. You can also tell throughout the book that he has interviewed and consulted many sources, which is a strength. You never get the sense that you are getting a single person (or party's) slant on things. I think the early parts of the book are stronger than later parts in terms of homing in on broad themes -- one of which being the connection between the company's culture of training to its success. Some of the later parts of the book lapse into list-making in terms of just dryly describing random initiatives of the company that aren't as critical the Big Story of how Home Depot got to where it is. Overall, an interesting and well-written read. ... show more
Reviewed in the United States on September 15, 2017 by David L. Sherzer

  • Inside Home Depot
This book should be required reading for all High School seniors...It would be nice to see pictures of Bernie Marcus and Arthur Blank in the hall ways. They are two great American business heroes.................
Reviewed in the United States on September 6, 2011 by Anthony A. Vitolo

  • Blatant pandering to the folks at Home Depot
Mr. Roush's "uncensored" book might as well have been written by Mr.'s Marcus and Blank, the founders of Home Depot. Uncensored and unbiased books do not have a segment at the end of each chapter that recaps how Home Depot is an example for all of us. Granted, Home Depot has been successful, but this is a 266 page advertisement. It is obvious that Mr. Roush's journalistic judgment is clouded when he addresses the allegations of discrimination against women and when he discusses how Home Depot rolls into a small community and puts small Mom and Pop operations out of business. He had the opportunity to critically analyze Home Depots "good ole boy" network - and he didn't. And, when he's done, he all but says that the small hardware store owner deserves to be put out of business. Save yourself the cost of this book. The Sunday paper Home Depot advertisements are just as insightful and unbiased - and are a lot cheaper. ... show more
Reviewed in the United States on April 30, 1999 by J. Strupek

  • Disappointment
This book is a disappointment. The author tends to drag out his writing, which makes you want to skim parts of the book. The book needs to be peppier. It's not near as interesting as Built From Stratch by Bernie Marcus and Arthur Blank (1999) wrote about founding and running Home Depot. If you want to read an entertaining and more insightful book and spend your leisure hours more enjoyably read Built From Stratch. ... show more
Reviewed in the United States on December 26, 2006 by Bookworm

  • Does not tell the real story
Home Depot is a place now where desperate employees come after being laid off from good jobs, are paid poverty-level wages, poorly trained and thrown out onto the sales floor to bear the brunt of customer heat. It is a company of metrics where if the employee does not measure up to the metrics,even if providing tremendous service to its customers, that employee is penalized. It is a company where employees are charged $9.25 for a copy of their W-2 and where the smallest deviations from the work schedule result in a demerit system which can end in termination of the employee. It is an environment where if an employee is given too much work in the time allotted they are blamed and when trying to defend themselves asked "what is the maximum effective range of an excuse?" it is no longer a company encouraging employee free-thinking or innovation and does not appear to share original values of the founders of the business who retired wealth yand without worry. ... show more
Reviewed in the United States on February 24, 2005 by Whipping Boy

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