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Audible

Driving Honda: Inside the World’s Most Innovative Car Company

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For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now.Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot? According to Jeffrey Rothfeder, what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity, experimentation over Six Sigma-driven efficiency, and unyielding cynicism toward the status quo and whatever is assumed to be the truth. Honda believes in freely borrowing from the past as a bridge to "innovative discontinuity" in the present. And those are just a few of the ideas that the company’s colorful founder, Soichiro Honda, embedded in the DNA of his start-up sixty-five years ago. Read more

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Top Amazon Reviews

    • Love this book!!!
Gotta say, I’ve always loved Hondas but after this book, I’m obsessed!!! To love something because of its durability, beauty and fabulous reputation is one thing ... but to learn of its honorable and intriguing history is quite another! Quite another level of, “Yeah, I drive a Honda ... of course, I do!” I was amazed - but also delighted in some strange way - to find out my local Honda Service Manager hadn’t read “Driving Honda”. So, what did I do? I ordered him a copy and had it mailed to the dealership. Of course I did! I know he’ll love it - and so will you!!! ... show more
Reviewed in the United States on November 12, 2022 by Joy
    • An insight into Honda culture
I purchased my first Honda (Accord EX sedan 2.4l with 5spd manual transmission) in 2012 because it fit me like a finely-tailored suit. I have since gained an appreciation for many of Honda's historic vehicles, their engineering, and their magic-if you will. I honestly don't know how I found myself looking at books like this (an awesome Amazon feature), but I was hooked after reading the free chapter. This book offers an in-depth look at the history, culture, business, and passion of Honda not only as an automaker, but also as a mobility company for the people. Even if you already have an appreciation and love for everything Honda, you'll come out of this book with a heightened passion for the company. Thank you, Jeffrey Rothfeder, for writing this pleasant read. ... show more
Reviewed in the United States on April 16, 2016 by Jordan
    • Very Interesting and Inspiring Read
If you are interested in organizational culture and management, you must read this book. The culture of innovation and team work at Honda, and how it was established and is sustained, is fascinating. I want to burst into my boss's office with this book and tell him to emulate the Honda culture. The author does delve unnecessarily into US industrial policy (or lack thereof), but otherwise this is a solid case study. ... show more
Reviewed in the United States on December 18, 2019 by MikeTampa
    • An amazing read
If you are in engineering, this is the book to read. Honda have set a standard for engineering excellence. This provides an interesting historical perspective on how this was accomplished. There is also an interesting comparison with Toyota who are so well known for the Toyota Way and TPS which tends to be highly procedural. ... show more
Reviewed in the United States on April 16, 2019 by Neil Murray
    • Another peek at an amazing company!
I have been a fan of Honda for years. My family has owned several Honda products through the years from cars to lawn mowers to power generators. They are very reliable. To me Honda is THE company others should strive to be more like. This is a must read. It shows you what Honda is like as a business and how it operates. I enjoyed it and would recommend it for anyone interested in knowing more about this amazing company. ... show more
Reviewed in the United States on November 23, 2014 by Shaughn
    • Not for Enthusiasts
Deceptive title. I was hoping for a Book with insight into Honda's product design, testing and manufacturing with specific details on different car models. This book is more of a general business book loosely framed around Honda. There are some interesting parts and I took away some relevant business insight, but this was not what I expected. ... show more
Reviewed in the United States on September 18, 2018 by Amazon Customer
    • Nothing but enjoyable knowledge.
I was always wondering that how automobile company can make a robot, airplane and so many different types of engines for customers. Obviously Honda has a secret to have the ideas and realize as products. I hope to have a chance to meet the people who are worked at Honda and interviewed in this book. Although I understand that this book couldn't tell and show everything, it is worth to spend a time to reading it. ... show more
Reviewed in the United States on September 15, 2016 by Ryan Heo
    • really an eye opener, inspiring, educational book
This book really opened me up to the world of evolving technology, through the perspective of automobile industry. It is amazing to see how a person with dreams and passion that has the right partner can change the world so much and benefit so many people. It also proves that there are still in fact companies that sincerely truly put customer satisfaction and their products before profit, not just for advertisement. I want to believe there are many companies that sincerely put their products and customer satisfaction before profits. A very inspiring book. Totally recommend it! ... show more
Reviewed in the United States on March 12, 2015 by TenJou00

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