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Career Press, Inc.

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone

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FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little- known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well- guarded secrets that he learned during his 30+ years in the ad business, including: How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. How to Write "Dragon- Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. How to Use the Devilishly Effective Pyramid Principal-- Lure readers into your ads by understanding human eyeball behavior. 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. How to Cause People to Mentally Demonstrate Your Products... Before They Buy. How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. "Sneaky" Ad- Design Psychology Tricks that Work Like Magic--Start using them tonight. Typestyles that Actually REDUCE Readership--Are you using them? This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. And Much More Read more

Publisher ‏ : ‎ Weiser; First Edition (November 15, 2008)


Language ‏ : ‎ English


Paperback ‏ : ‎ 208 pages


ISBN-10 ‏ : ‎ 1601630328


ISBN-13 ‏ : ‎ 22


Item Weight ‏ : ‎ 10.4 ounces


Dimensions ‏ : ‎ 5.9 x 0.6 x 8.7 inches


Best Sellers Rank: #39,376 in Books (See Top 100 in Books) #34 in Advertising (Books) #137 in Marketing (Books)


#34 in Advertising (Books):


#137 in Marketing (Books):


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Top Amazon Reviews

    • Great ideas backed with real studies
Seldom am I this impressed with a book. I have read countless books on advertising, marketing, branding and small business success in general. I was completely blown away by the valuable information I got in this book, and at such a great price. At first I was a bit skeptical. The first few pages made me think that Cashvertising was going to be hokie and filled with nonsense. I expected theoretical ideas and something in the vain of Matt Lesko (with questions marks on his jacket screaming about free Government money.) Those concerns were put to rest half way through the first chapter. Once you really get into the meat of the book you realize what he was doing in the beginning. And obviously it worked because even though I had my doubts I continued reading and making mental notes of the points he brought up. I finished the book in about a week, reading it 10 minutes here or there - Whenever I had time to pick it up and study a few pages. As I got farther into the book I was amazed at how simple his ideas were, and started immediately getting my own ideas of how to use what he talks about for my specific situation. One thing to note at this point: you have to have some imagination and a strong thought process to figure out how to use some of the techniques discussed, but he helps you along the way. Unless you own a pizzeria then you won't really find specific examples of how to implement what's being conveyed. Once I finished the book, taking some notes along the way, I immediately sat down and reviewed my latest work. Armed with what he teaches I was able to write a better advertisement. A few tweaks to the headline and several adjustments to the body copy and the entire thing feels some much better. It reads faster and is easier to understand. It takes the prospective buyer on a mental journey and tries to foresee and head off any concerns they may have. It went from speaking mostly about features and started talking almost exclusively about the benefits. Then I spiced up my call to action somewhat. I'm excited to see the results! After reading this book and then keeping it by my side as a reference I feel I'm armed with some very powerful information. Things that most people may not know or have not considered. Now, I do want to say that if you have been in advertising for an extended period of time you have probably heard most of these techniques. However, the difference between hearing somebody talk about them and seeing them in print, backed by real studies, and laid out in a way so as to make their implementation an easy step-by-step process is a magical thing. Your brain makes more connections and you are immediately more convinced of their effectiveness. Drew puts to good use the very same techniques he teaches throughout Cashvertising, which makes it an enjoyable and easy read. And that makes the information really stick. I highly recommend this book to everybody interested in being more thorough and successful with their advertising. Keep it close by and use it every day as a guide. It's well worth the few bucks you spend for it! ... show more
Reviewed in the United States on January 6, 2013 by boogers
    • A Copywriting Bible for High-Converting Copy
Cashvertising by Drew Eric Whitman is a must-read for anyone involved in marketing, copywriting, or advertising. This book dives straight into the psychology behind why people buy, offering invaluable insights into human behavior and how to tap into the emotional triggers that drive sales. Whitman breaks down complex principles into bite-sized, actionable tactics. From mastering the art of headlines to creating irresistible offers, the book is packed with practical tips and real-world examples that anyone can apply, even if you're just starting out. What I love most about Cashvertising is its no-fluff approach. Whitman skips the theory and gives you exactly what you need to know to craft persuasive ads and copy that actually convert. His 8 "Life Force" desires and 17 foundational copywriting tactics are gold for creating high-converting content in any medium. If you're serious about increasing your conversion rates and sharpening your marketing skills, Cashvertising is a must-have for your bookshelf. It's like a masterclass in advertising psychology ... show more
Reviewed in the United States on October 12, 2024 by Jonathan
    • Worth every cent, skip all those other marketing books and just read this!
Read this twice and still need to read again. Jam packed with valuable insights on how to stand out from my competition. What are these life force 8? I’m going to recap from my own memory and interpretation below. The Life Force 8 What is a life force 8? It is something we need to have in order to, live. Or maybe better said it is something that makes us buy. It is something when we write our sales pages and copy we should focus on – as these are the triggers that make the potential customer (lead) take action and pull out their wallet. So let’s dig into each of these Basic Life Survival 1. Survival – this makes me think of Maslow’s Hierarchy of Needs – we all need basic food and shelter. Makes sense this is the first point of the 8. We have to be able to live day to day, so if there is any product you have the chance to sell that keeps someone alive, well, you have an easy job making sales copy for it. Entertainment 2. Enjoyment – We all want to be happy. I think of this as T&E – travel and entertainment. Is it fun? Something people look forward to during the corporate 9-5 job? I think of the Gladiator movie – “are you not entertained!? Are you NOT ENTERTAINED?!!” Freedom To Live 3. Freedom – to be free of pain, danger. No one wants to feel they have to endure things they don’t like. If you can sell in your message that using the solution you are selling will get them out of pain and help them escape danger, that is a good angle to leverage. Sexually Attractive & Having Sex 4. Sex – probably should be higher on the list. A basic instinct we all have, built into our animal body to reproduce. So if you can sell enticing humans of the opposite sex in your messaging, you are golden. To Live Comfortably 5. Comfortable living – we want to have nice things in our life. Feel good as we drive, as we watch TV at night, as we go about our day to day. Winning 6. Winning – who doesn’t want to win? We want to “beat” the competition and be ahead of the pack. If your product or solution is selling this, that by purchasing what you are offering will get them ahead, there you go. Protecting The Ones We Love 7. Protect loved ones – this is a big one for me now as a rather new daddy. We want to make sure that we take care of our wife and kids and our family. We want to be a provider and ensure that those we care about will live well in their own LF8. To Be Accepted Socially 8. Social acceptance – We want to “fit in”. We want people in society to see us as part of them. Maybe doesn’t have to be the masses, but a select or elite group. To be part of this group, to fit in and be accepted. Member of a group, and treated as equal or part of them. The More LF8 in Your Message the Better So Drew says the more of all these points you can sell in your message the better. I wonder if it makes sense to pick one and focus on it. Or to pick each point and maybe in your sales page to go point by point in the features and benefits. Weave it all in as people are reading through the sales copy. Whatever it is, for me, this book is worth reading multiple times. Selling in the photos is another one, using captions and then putting a message underneath it. What are your main points you look at when making a sales page? And how do you outline it. I think the more you think about it before writing it the better. And of course another great one is AIDA (attention, interest, decision, action), which you need to think and breath when writing a sales page. Read this book if you do anything in sales and marketing. Heck, even if you are a programmer in a dark room somewhere not talking to other human beings, still read this! Grab Your Copy of the Book Today! So what are you waiting for – if you do any kind of writing for business, you need this book, seriously! ... show more
Reviewed in the United States on November 8, 2017 by Michael Michelini

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