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Bleach London Silver Shampoo, Purple Toning, Color Correcting Formula for Brighter Blonde Hair, Cleanses and Neutralizes Brassy Yellow Tones, Paraben and Silicone Free 8.45 Fl Oz

  • Based on 239 reviews
Condition: New
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Availability: 15 left in stock
Fulfilled by Amazon

Arrives Sunday, Jul 19
Order within 3 hours and 9 minutes
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Features

  • Purple Toning Cleanser Gently washes bleached hair while depositing ashy-purple pigments to maintain cool, bright blonde shades. Refreshes color between salon visits and helps hair retain a polished, professional finish.
  • Neutralizes Brassy Yellows Actively targets unwanted yellow undertones to leave hair looking fresh, bright, and evenly balanced in color. Maintains a clean, sophisticated blonde without dull or warm patches.
  • Suitable for All Blondes Works across a range of blonde shades, from cool platinum to warmer honey tones, helping create icy or creamy blonde finishes. Enhances tonal balance for a consistent, salon-quality look.
  • Clean, Paraben & Silicone-Free Free from parabens, silicones, and other harsh chemicals, making it suitable for regular use on bleached and color-treated hair. Delivers gentle care while protecting hairs integrity.
  • Easy At-Home Blonde Care Use as part of your regular wash routine and pair with Bleach London Silver Conditioner for enhanced toning and moisture. Helps maintain bright, healthy, and manageable blonde hair without frequent salon trips.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.32 x 2.32 x 5.16 inches; 1.15 Pounds


Item model number ‏ : ‎ 3


UPC ‏ :


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.17 x 2.17 x 5.12 inches; 8.45 ounces


Item model number ‏ : ‎ 3


UPC ‏ :


Manufacturer ‏ : ‎ Bleach London


Best Sellers Rank: #218,151 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1,390 in Bath Products (Beauty & Personal Care)


#1,390 in Bath Products (Beauty & Personal Care):


Customer Reviews: 4.2 4.2 out of 5 stars (357)


Item Form: Lotion


Hair Type: Normal


Scent Name: Clean


Other Special Features of the Product: Not Tested On Animals


Product Benefits: Color Protection


Suitable Hair Color: Silver


Brand Name: Bleach London


Age Range Description: Adult


Global Trade Identification Number: 13


UPC: 792486551052 773490712677 722532081929


Model Number: 3


Manufacturer Part Number: 3


Manufacturer: Bleach London


Liquid Volume: 250 Milliliters


Number of Items: 1


Item Weight: 8.45 Ounces


Item Dimensions: 2.17 x 2.17 x 5.12 inches


Unit Count: 8.5 Fluid Ounces


Material Type Free: Vegan


Active Ingredients: avocado


Recommended Uses For Product: Color Protection


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Jul 19

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • HIGHLY pigmented, but very drying on hair.
I have Platinum-blonde colored short hair. I've gone through 1 bottle already of the Bleach Silver Shampoo (purchased initially in the UK in salon). I never use as a regular shampoo. I ordered more here, because I no longer live in UK. I don't know if the packaging has changed, but it is very different from my previous BLEACH Silver Shampoo I had before... CONS: -- Very runny, VERY drippy/messy, which isn't ideal to use in the shower, because it drips EVERYWHERE. And the dark purple pigment will stain clothing, under nails. Also, will REALLY sting if gets into eyes! -- The formula is EXTREMELY DRYING on hair. I only wash my hair every 3 days, I use copious amounts of conditioner, moisture masks, etc. This strips moisture out of my hair with regular use. -- Not recommended if your hair is not EVENLY Light blonde (for example, when I bleach my roots, they lift to yellow, with my ends nearly white blonde). The problem is, this product will turn your white ends of hair VERY PURPLE and then will nicely tone the more yellow roots, leaving you with blonde roots & full-on PURPLE ENDS that are difficult to fade/blend) PROS: --The most highly pigmented shampoo I've ever used for platinum blonde hair, works best if you're hair is an evenly lightened level: LIGHT BANANA YELLOW blonde (not orange, not white). --A little goes a LONG way here. -- This works well as a TONER if left in for a couple hours (if your hair allover is still banana yellow-ish) So what I do to remedy is: Mix a bit of this with a conditioner to thicken it, and leave-in hair as a toner. I apply with tint brush to lightly damp hair, leave it on for 2 hours or longer, then wash out and condition again. This method will dilute the heavy drippy pigment, make the product easier to apply, keep in moisture, and tone out the yellow after you bleach or touch up roots. ... show more
Reviewed in the United States 🇺🇸 on January 8, 2022 by Amazonclient

  • Too aggressive, may turn hair, roots aging- bluish if left for too long. Almost like an ink
Purple concoction too aggressive on your hair color. Great for those brave who wants white ice cool color hair. If keep on head for too long, more than 5 min, hair and roots turn somewhat bluish - this is strictly from experience. That color "aged" me.
Reviewed in the United States 🇺🇸 on June 15, 2021 by genia kushner

  • Works - but be careful!
I have bright silver hair. It does help with the yellowing but also turns the roots lavender. It works best for me if I use it like a toner, applying it just to the yellow areas before I shower and leaving it on 10-15 minutes.
Reviewed in the United States 🇺🇸 on March 28, 2021 by Chauna Button

  • Best shampoo for silver hair
Doesn't leave your hair blue/purple like the other blue shampoos. Works best with the silver conditioner. Leave each on for 5 minutes. Everyone is different but this has been my experience. Will buy again.
Reviewed in the United States 🇺🇸 on May 31, 2022 by Iris

  • Amazing purple shampoo!
Best purple shampoo I've tried!!!! I've tried all the high end and low end purple shampoos and this one is the best! Really pigmented purple so it will eliminate all the yellow in your hair and make it nice and white!. Worth the price I just wish it was bigger but honestly I dont mind paying cuz a little goes a long way!!!!. Will be buying again! ... show more
Reviewed in the United States 🇺🇸 on May 28, 2021 by Dani

  • Amor
Amo este producto hace que me cabello sea de color blanco plata pero lindo no se puede dejar mucho tiempo si no pues se pone lila cosa que no preocupa pues con las lavadas se cae me encanta esto
Reviewed in the United States 🇺🇸 on July 18, 2021 by Yeni cruz

  • dont recommend
i like it since it takes the brassy away but only lasts for 1 day. not worth the prize
Reviewed in the United States 🇺🇸 on February 24, 2021 by lucy

  • I LOVE this product!!
I will say it was a bit expensive but it is worth every penny. Works very well when followed by the Bleach conditioner. Be sure and follow directions and don't use too often or your hair will be blue. That being said that is true of all silver hair shampoos. I will buy this again. Very gentle on the hair. ... show more
Reviewed in the United States 🇺🇸 on January 19, 2020 by Mumsy

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