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Bleach London Silver Shampoo Purple Toning Brighter Blonde 8.45 fl oz

Based on 363 reviews
Condition: New
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$11.99
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Availability: Only 3 left in stock, order soon!
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Arrives Sunday, Nov 1
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At a glance

Condition
New
Dimensions
2.17 x 2.17 x 5.12 in
Weight
8.45 oz
Item Form
Lotion
Hair Type
Normal
Scent Name
Unscented
Product Benefits
Color Protection

Features 5

  • Purple Toning Cleanser Gently washes bleached hair while depositing ashy-purple pigments to maintain cool, bright blonde shades. Refreshes color between salon visits and helps hair retain a polished, professional finish.
  • Neutralizes Brassy Yellows Actively targets unwanted yellow undertones to leave hair looking fresh, bright, and evenly balanced in color. Maintains a clean, sophisticated blonde without dull or warm patches.
  • Suitable for All Blondes Works across a range of blonde shades, from cool platinum to warmer honey tones, helping create icy or creamy blonde finishes. Enhances tonal balance for a consistent, salon-quality look.
  • Clean, Paraben & Silicone-Free Free from parabens, silicones, and other harsh chemicals, making it suitable for regular use on bleached and color-treated hair. Delivers gentle care while protecting hairs integrity.

Specs 23

Product Dimensions 2.17 x 2.17 x 5.12 inches; 8.45 ounces
Item model number 3
Manufacturer Bleach London
Item Form Lotion
Hair Type Normal
Scent Name Unscented
Other Special Features of the Product Not Tested On Animals
Product Benefits Color Protection

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Nov 1

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


Perfect for toning hair
Size: 8.5 Fl Oz (Pack of 1)
Love this shampoo! It can be a little drying but juat use a good conditioner after. It's perfect to tone my bleached hair to the lavender/silver I want it.
Reviewed in the United States on December 13, 2022 by Madge

HIGHLY pigmented, but very drying on hair.
Size: 8.5 Fl Oz (Pack of 1)
I have Platinum-blonde colored short hair. I've gone through 1 bottle already of the Bleach Silver Shampoo (purchased initially in the UK in salon). I never use as a regular shampoo. I ordered more here, because I no longer live in UK. I don't know if the packaging has changed, but it is very different from my previous BLEACH Silver Shampoo I had before... CONS: -- Very runny, VERY drippy/messy, which isn't ideal to use in the shower, because it drips EVERYWHERE. And the dark purple pigment will stain clothing, under nails. Also, will REALLY sting if gets into eyes! -- The formula is EXTREMELY DRYING on hair. I only wash my hair every 3 days, I use copious amounts of conditioner, moisture masks, etc. This strips moisture out of my hair with regular use. -- Not recommended if your hair is not EVENLY Light blonde (for example, when I bleach my roots, they lift to yellow, with my ends nearly white blonde). The problem is, this product will turn your white ends of hair VERY PURPLE and then will nicely tone the more yellow roots, leaving you with blonde roots & full-on PURPLE ENDS that are difficult to fade/blend) PROS: --The most highly pigmented shampoo I've ever used for platinum blonde hair, works best if you're hair is an evenly lightened level: LIGHT BANANA YELLOW blonde (not orange, not white). --A little goes a LONG way here. -- This works well as a TONER if left in for a couple hours (if your hair allover is still banana yellow-ish) So what I do to remedy is: Mix a bit of this with a conditioner to thicken it, and leave-in hair as a toner. I apply with tint brush to lightly damp hair, leave it on for 2 hours or longer, then wash out and condition again. This method will dilute the heavy drippy pigment, make the product easier to apply, keep in moisture, and tone out the yellow after you bleach or touch up roots. ... show more
Reviewed in the United States on January 8, 2022 by Amazonclient

Excellent
Size: 8.5 Fl Oz (Pack of 1)
I’ve been using this shampoo for at least a full year. Helps keep Santa’s beard white.
Reviewed in the United States on October 31, 2024 by Santa -Bill

silver hair
Size: 8.5 Fl Oz (Pack of 1)
absolutely love this!! tried numerous salons to get the silver color I wanted and just didn't happen. bought this on a whim and it is amazing!!
Reviewed in the United States on October 3, 2025 by Karen Askin

Very good at toning hair
Very good at toning hair. However I wish it didn't have sulfates in it and the smell is not my favorite.
Reviewed in the United States on June 18, 2017 by Elizabeth A. Linde

Great for gray hair!
Size: 8.5 Fl Oz (Pack of 1)
The only shampoo I use!
Reviewed in the United States on June 19, 2025 by dave

Not recommend
Size: 8.5 Fl Oz (Pack of 1)
Didn't work all
Reviewed in the United States on April 28, 2021 by Ashley

Nice color enhancing shampoo
Size: 8.5 Fl Oz (Pack of 1)
Shampoos in well, not drying to my hair. Good color enhancing shampoo for my light blonde hair keeping it a cool tone.
Reviewed in the United States on October 25, 2024 by Kim O
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