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12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

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Your road map to a seven-figure business...in one year or lessBy cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy.This one-year plan will guide you through the three stages to your first $1 million:The Grind (Months 0-4): This step-by-step plan will help you identify a winning product idea, target customers that are guaranteed to buy, secure funding, and take your first sale within your first four months.The Growth (Months 5-8): Once you're in business, you will discover how to use cheap and effective advertising strategies to get your product to at least 25 sales per day, so you can prove you have a profitable business.The Gold (Months 9-12): It's time to establish series of products available for sale, until you are averaging at least 100 sales per day, getting you closer to the million-dollar mark every single day.Through his training sessions at Capitalism.com, Ryan Daniel Moran has helped new and experienced entrepreneurs launch scalable and sustainable online businesses. He's seen more than 100 entrepreneurs cross the seven- figure barrier, many of whom go on to sell their businesses.If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business and be in a position to call your own shots for life. Read more

Listening Length: 7 hours and 38 minutes


Author: Ryan Daniel Moran


Narrator: Ryan Daniel Moran


Whispersync for Voice: Ready


Audible.com Release Date: August 11, 2020


Publisher: Audible Studios


Program Type: Audiobook


Version: Unabridged


Language: English


ASIN: B08F6J1CNK


Best Sellers Rank: #2,764 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #1 in Project Management (Audible Books & Originals) #2 in New Business Enterprises #3 in Budgetary & Cost Accounting


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Top Amazon Reviews

    • I Finally Took Action on My Business Idea
Format: Hardcover
I’ve read tons of business books, but 12 Months to $1 Million was the first one that actually got me moving. Ryan Moran doesn’t just hype you up he gives you a real plan. What I loved most is how he breaks the process down month by month. Instead of trying to do everything at once, I focused on one step at a time, and that made all the difference. The advice on choosing the right product saved me from wasting time and money. And the way he talks about building a brand, not just a business, really shifted my mindset. I went from overthinking everything to launching something I believed in. I’m still in the early stages, but I’ve made more progress in the last few months than I did in the past two years of “thinking about it.” If you’ve been sitting on an idea and need a practical, no-BS guide to get to that first million this is the one that’ll get you off the sidelines. ... show more
Reviewed in the United States on July 7, 2025 by Jeffrey
    • Cool
Format: Hardcover
It was helpful for me
Reviewed in the United States on June 24, 2026 by Ivan
    • Just get it, you won’t regret it
Format: Kindle
Pros: Straightforward, and very practical advice for a beginning (or experienced) entrepreneur. I love the way Ryan outlines a plan that can actually be followed in a linear fashion for specific results. His writing style is enthusiastic and empathetic, and every time I finished reading, I felt inspired. Cons: Not much of a con, but there is some repetition of the steps throughout the book, which I appreciate but some people might think is fluff. I do wish there were more examples of people who built businesses using his plan and successfully sold them. Since reading his book, I got into his podcast and that’s where he actually talks to people using this plan. I’m excited to hear more from Ryan and see what he comes out with next. I’m also looking forward to putting this plan into action and seeing how far I can take it. I highlighted so many things, I’ll probably just read it again as I go through the process of building my business. I was a little hesitant to spend the $15 for the ebook, but I don’t regret it for a second. The advice in it is easily worth thousands if you put it into practice. Thanks for sharing your experience and life lessons learned! ... show more
Reviewed in the United States on April 2, 2021 by D. Clayton
    • The Complete Guide to Starting a Successful Online Business
Format: Kindle
If you’re looking to start a business online that centers around strong core principles, then pick up this book. First let me start off by saying who Ryan Moran is and how I found him. Ryan is a previous 8-figure Amazon seller who dominated selling online in the early days, especially on Amazon. I found Ryan through his viral YouTube video with a similar title as this book. Now, why should you read this book? It’s literally the roadmap to building a successful online business. It’s based on actionable steps that you should be taking in each stage and if you complete those steps, you’ll find yourself in a situation of growth. He guides you through the roadblocks, problems and situations you’ll likely encounter at each stage. If you’re anything like me, and you just want to know what to do and why you should do it, he explains just that for you. He tells you what you should look for in your first product, how to find your business safely, how you should approach your customers, and once you’re business has a strong foundation, how to eventually scale it further. It isn’t like some course where they talk off the top and the information is jumbled. The information in this book is clear, concise, and the message is loud and clear for future business owners. If you’re someone who has an idea and a brand that they want to bring to life, take the first step and check out this book so you can get a birds eye view of what you need to do to get started today. You’ll be glad you did! ... show more
Reviewed in the United States on May 15, 2020 by Smar
    • Solid Roadmap for Selling a Product Online
Format: Hardcover
This book really provided a step by step roadmap on how to pick a product and successfully sell it online. I really enjoyed the read and the authour has repeated this process several times and has been successful with it. I am interested to try out the methods that were shared in this book, but like with everything else, easier said than done. I have been selling online for a while now, but have a completely different business plan so it was interesting to read about other strategies. Would recommend if you are looking to get into online product selling. ... show more
Reviewed in the United States on April 5, 2024 by Alysha
    • I've Never Highlighted So Many Parts of a Book Before
Format: Kindle
Review Image by Tigercub
I'm a newcomer to Ryan's work, having only come across an interview with him recently on the series Money Revealed, but his interview really struck a chord with me and I knew I had to buy his book and go deeper. I usually don't drop this much money on a book - especially a Kindle book - since there's so much else out there at a third of the price, but I was betting on Ryan delivering as he did in that interview, and I was right to do so. I ripped through it fast, slowed down only by the amount of highlighting I found myself doing. There's so much that made real sense and which I knew I'd want to review again later. The writing style is straight and simple, on the nose. No literary ego here. There's no overwriting. It's not bloated to pad out the page count. It's the perfect length, and it powers along focused only on the job it sets out to do - to teach readers a game plan they can follow to launch their own shot at a million dollar business. There is some repetition, but it's deliberate and it never grates. It's in there for a good reason - to hammer home the core tenets of the system so that, by the time you've finished the book, they'll be wired into you. By the end, I felt I had a good handle on things, but more than that, I also felt I had gotten to know Ryan some. Though it's very much a 'how-to' book, with little biography, the last chapter (Conclusion) was more effective precisely because of that contrast. I found myself identifying with Ryan a lot. Honestly, I can't say enough about '12 Months'. I've already started going through it again, thinking about what I can create to give value and build a great business. If you have leanings towards entrepreneurship, buy '12 Months' and dive in. ... show more
Reviewed in the United States on May 19, 2020 by Tigercub
    • Clear. Concise. Doable.
Format: Kindle
Admittedly, the title caught my eye while scrolling through Kindle titles. I wanted to know more. IMMEDIATELY. And I am so glad that I honored that impulse. Ryan is witty and an excellent communicator. I appreciated his honesty and candor about his own personal experiences—complete with the doubts, criticisms and uncertainties swirling around in his mind. It was truthful. There are multiple experiences he shares from entrepreneurs he’s mentored and his students. And to read the timeline and actionable steps—literally a step-by-step plan and approach to follow and execute is refreshing. Thank you Ryan. Thank you Matt. And thank you to all of the entrepreneurs on this journey. I’m. All. In. ... show more
Reviewed in the United States on August 25, 2024 by All Sufficiency
    • Best book on starting an ecommerce company.
Format: Hardcover
Fantastic book if you are starting an ecommerce company especially if you want to build a brand. Ryan keeps a focus on the little things that create success. If you're looking for a formula, this is it.
Reviewed in the United States on March 20, 2026 by Thomas Jung

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