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Fulcrum Publishing

The Blueprint: How the Democrats Won Colorado (and Why Republicans Everywhere Should Care)

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Description

Through the microcosm of Colorado's stunning political transformation, this is an inside look at the rapidly-changing business of campaigns and elections. The techniques pioneered in Colorado have been recognized by both parties and pundits as the future of American politics. Read more


Publisher ‏ : ‎ Fulcrum Publishing; and Why Republicans Everywhere Should Care edition (May 1, 2010)


Language ‏ : ‎ English


Paperback ‏ : ‎ 280 pages


ISBN-10 ‏ : ‎ 1936218003


ISBN-13 ‏ : ‎ 04


Item Weight ‏ : ‎ 10.5 ounces


Dimensions ‏ : ‎ 5 x 0.6 x 8 inches


Best Sellers Rank: #79,979 in Books (See Top 100 in Books) #36 in Political Parties (Books) #66 in Elections #680 in U.S. State & Local History


#36 in Political Parties (Books):


#66 in Elections:


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Top Amazon Reviews

    • Great Book!
Everyone needs to read this!
Reviewed in the United States on July 31, 2023 by Janie
    • Why Colorado matters, no matter your party...
If you walk away with nothing from this book, and from this review, it should be this: by using data, organization, and money, there are political operatives out there manipulating how voters think about their candidates, and not necessarily with accurate information. Without a doubt, the book is what it purports to be: a blueprint for the Democratic strategy to successfully turn Republican leaning states, districts and offices over to Democrats. And it's already worked. Democrats, in what was in 2002 one of the reddest states of country, now control the state House and Senate, both US Senate seats, the Governors mansion, and five of the seven Congressional seats. Further, as the authors, Adam Schrager and Rob Witwer, argue, it's a plan that is being exported to other states, and even being used nationally, to take down Republicans everywhere. So what's the secret? How do Democrats turn a conservative state into a left leaning Democratic stronghold? Tom Tancredo, former Republican Congressman, summed it up nicely: "It doesn't matter if you are running for the state legislature or the president of the United States. Brilliant organization, unlimited resources, and the effective use of technology all in the hands of bright people who are driven more than just simple ideology create the most formidable campaign strategy imaginable." And that's exactly what happened. Conceived as a project by several millionaires--and not just your garden variety millionaires, but including dot-com millionaires with a penchant for data manipulation and a surplus of cash--the Colorado story is that of a small cadre of intelligent individuals bypassing the traditional political parties to orchestrate an ambush on Republican office holders that flipped Colorado to the Democrats. Using huge influxes of cash channeled through shadowy 527 non-profits, Democrats used data collection methods to target vulnerable and marginally successful Republicans with vicious mailers and only marginally true television advertising. Republicans never saw it coming, and it wasn't until almost six years later that they started to pick up the game. Using a method of directing donations to candidates and non-profits categorized as 527s under the IRS tax code, Democrats were able to hide the actual amount of money being spent to attack Republicans, pool from wealthy donors nationwide, and target only a few swing votes to turn elections in several states. It's a brilliantly executed strategy, and one I am sure that every politico wishes he had conceived. The tools are available to anyone who will organize them and that is willing to raise and find the money. As for a read, the book moves fast and feels like an extended magazine piece, full of quotes and interesting anecdotes. However, it's probably better designed for a political wonk than for the average reader. As I stated at the outset, the scary aspect of the book is the ability of these operatives, infusing enormous amounts of money, deft and witty campaign messaging (read: attack ads and mailers that smear candidates), and highly organized grassroots management, can, and are, winning elections, and not necessarily on the merits of their candidates. Fascinating read. Pick it up. Or borrow it from me. ... show more
Reviewed in the United States on November 30, 2010 by Daniel Burton
    • A very worthy read - even (especially!) if you don't like politics
I'll freely admit that I read this book because one of the authors is a friend of mine from law school. I fully expected to hate it - for no other reason that I have never been much interested in politics. I assumed that no matter how good the writing was (and knowing Rob, it was going to be good) the subject matter was either going to put me to sleep or hopelessly confuse me. I assumed this would be "inside baseball" for a sport about which I knew nothing and cared little. I was VERY pleasantly surprised, and I'm here to tell you that this book is fascinating. The authors lay out a case that is largely free from their own commentary - they say what happened, and how, and they make it read like a detective story. When I was done reading, I found it hard to imagine that no one before Colorado 2004 had tried the strategy in this book; it seems utterly inevitable now, and yet the book makes it clear how groundbreaking the strategy was. Schrager and Witwer lay out the story and the evidence in a clear and compelling way, without arguing that the Democrats' stunning takeover of Colorado was good or bad - just that it happened, that it was no accident, and that it's already being replicated all over the country. Even with my lack of any real base knowledge of behind-the-scenes political maneuvering, I found the story interesting and easy to follow. It changed my understanding of how political races are fought and won, and about campaign finance (and campaign finance reform legislation). It will change the way I think about the news for a long time to come. Every American should read this book in order to understand what is going on RIGHT NOW in American politics. More importantly, the education in this book comes in a very well-written, enjoyable form. You won't have to suffer through this civics lesson - you'll actually like it. ... show more
Reviewed in the United States on May 10, 2010 by Marsha Ferziger Nagorsky
    • History, Not Histrionics.
First, there is a one-star review on this page for a *different* book called "The Blueprint: Obama's Plan to Subvert the Constitution" or some such nonsense -- which as a partisan broadsheet, is exactly what *this* book is not. The authors here have written a brilliant story about how a rather surprising political event came to pass: rocked-ribbed Republican Colorado becoming a mildly progressive state, at least in its electoral results. As a fairly serious Republican myself, I was a bit annoyed at the triumphalism of an old, left-wing friend who had moved to suburban Denver and thought that it was merely some progressive ideal that had finally dawned on the good folks of Colorado and, with the inevitability of socialism, the trend was going to sweep the rest of the country. I never agreed, but it was not until I read this book that I -- a California kid -- understood what had happened. The authors have put together a great story about how motivated, well-funded, and well-organized progressives put together the machine to take over Colorado politics. Maybe their policy is better, maybe not. But the progressives in Colorado had the mechanics to get their message out and that, as we have seen, is often enough to win elections. What's great about this book, though, is it just wants to tell a good political story, instead of trying to force-feed you political inevitabilities. It is tightly written, well-sourced, and thoughtful. Mr. Witwer was a Republican state representative, his co-author a television political correspondent. What's great about this book -- and what's so awful about the other book called "The Blueprint" -- is that this book is a history of what happened in Colorado, instead of what most political books are: apologetics or histrionics. Read this book. Don't read the other "Blueprint" -- and ignore that one-star rating. I'm buying this for my friend in Colora ... show more
Reviewed in the United States on May 1, 2010 by ATLLOYD

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