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William Morrow & Company

Raving Fans: A Revolutionary Approach To Customer Service

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Top Amazon Reviews

    • Obnoxiously Written.
This book is so obnoxiously written. Instead of the typical business book it's written as a story with characters teaching you the lessons. This should be a good thing, something different to engage the reader. It's done so poorly and again so obnoxiously that it's so difficult to get through and it's a very short book. There are three pieces of main advice in this book and they are all super basic and obvious. 100% not worth it. ... show more
Reviewed in the United States on May 22, 2019 by Onenine79
    • What a joke
Bought this book after hearing about it from a "raving fan" colleague who said he reads this every year. After first skimming, I noticed that extra large font, enormous margins, and thought it looked more like an essay stretched into a book. But, then again, that's not always bad. Many business books SHOULD be essay-length rather than stretched into a book long enough to justify a $20 hardcover price. Then I started reading it... WTH? Is this a joke? I don't even know where to begin about explaining Charlie, golf ad naseum, etc. Read other reviews for that. I did manage to skim/read this crapfest to at least get a small sense of completion. But I certainly won't be back. This was more like a poorly written children's book written by someone who learned about business from watching 60s sitcom TV Dads. ... show more
Reviewed in the United States on December 19, 2020 by RG
    • Quick read - could have been a one-pager
The book makes its point well. Is it repetitive? Yes. Could I have gathered the important pieces in 3 sentences or less? Yes. If it was only 3 sentences, could I execute on that successfully? Yes. Was it at least entertaining? Yes. All-in-all, worth the read if you are serious about improving your business' relationship with customers, whether your customers are internal or external (because remember, a customer is a customer, regardless of whether you work for the same company or not). ... show more
Reviewed in the United States on March 25, 2021 by Jackie
    • Great read!
Very quick read. Really eye opening & a great tool if you are opening up your own business or manage a team.
Reviewed in the United States on May 14, 2021 by Mariana
    • I read this book almost 10 years ago, and still use the concepts EVERY DAY!
Some people might call this book simple...but in my opinion that is what makes it great! I buy this book for each and every person that joins my team! It is essential. I don't think a day goes by my team and I don't mention the words "Raving Fans" or at least discuss some concept from the book. There is no other customer service book that I can say that about. The concepts are simple and if you follow them, and make them part of your culture, you'll be amazed at how much your level of customer service will improve. Just a few little systems applied to your business can take you from mediocre to amazing! WARNING - You will not see the world the same again. You'll be disgusted everywhere you go after reading this book, when you see how bad customer service really is in this world. ... show more
Reviewed in the United States on April 6, 2014 by Tony M
    • Disappointed
I have read lots of great reviews regarding this book but I was personally disappointed. I felt it was common sense. I usually get one thing from a book and I was sad that I did not pick up one nugget from it. If you are seasoned business owner I think there are better ones out there.
Reviewed in the United States on September 22, 2019 by Ronda Ross
    • If I could give it a half star I would
Very strangely written in a bizarre "it's a wonderful life" meets marketing book to illustrate the concept that good customer service wins loyal fans. I'm sure somebody would enjoy it, but I thought it was awful and couldn't get through it.
Reviewed in the United States on August 26, 2021 by Kindle Customer
    • One of the best little books on Customer Service
'Raving Fans: A Revolutionary Approach to Customer Service' is a book that I discovered referenced in several other books that I've been reading. In each other book, little was said other than a quote here or there. But noticing the book's presence, I purchased it and am glad I did. The book is written like a goofy fairy-tale--but you understand the gimmick and it helps you read the book quickly, makes memorable the lessons, and enables you to easily reference the points it is making. In a couple weeks, I will be leading a retreat on church membership assimilation as part of my doctoral dissertation and plan to use this book as a catalyst in discussing quality customer service from a guest's perspective. I whole-heartedly recommend this book. It says what other books take hundreds of pages to say in just a few pages, and you can pick up this book for just a penny from a host of used book sellers (although it is definitely worth its retail price). ... show more
Reviewed in the United States on November 22, 2009 by David

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