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The Privacy Payoff: How Successful Business Build Customer Trust

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Availability: Only 1 left in stock, order soon!
Fulfilled by Laurie Langdalen
Arrives Jun 14 – Jun 15
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Description

Businesses eagerly collect information about their customers through knowledge-based technology, hoping to better serve their customers and increase profits. But most firms overlook one key point -- customers don't like it.Going beyond quick fixes, The Privacy Payoff offers companies concrete steps to avoid the risks of the privacy minefield and reap the advantages of a privacy-sensitive corporation. Written in engaging yet approachable language, it discusses topics such as global regulations and trends, drafting and implementing a privacy policy, and more. Read more

Publisher ‏ : ‎ McGraw-Hill; American First edition (January 1, 2002)


Language ‏ : ‎ English


Hardcover ‏ : ‎ 332 pages


ISBN-10 ‏ : ‎ 0070905606


ISBN-13 ‏ : ‎ 03


Item Weight ‏ : ‎ 1.4 pounds


Dimensions ‏ : ‎ 6.3 x 1.3 x 9.1 inches


Best Sellers Rank: #6,002,225 in Books (See Top 100 in Books) #3,738 in Customer Relations (Books) #15,398 in Communication Skills #33,381 in Entrepreneurship (Books)


#3,738 in Customer Relations (Books):


#15,398 in Communication Skills:


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If you place your order now, the estimated arrival date for this product is: Jun 14 – Jun 15

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Top Amazon Reviews

    • The Privacy Payoff
What a team; one of the most experienced and respected Privacy Commissioners in Canada (indeed internationally) and the most prominent technology reporter in Toronto engage the business community with useful and strategic advice. Unlike Cavoukian's first book, this one is clearly aimied at business, traditionally a constituency ignored or at worst vilified by most privacy advocates and luddite commissioners. Solid, well written and useful advice to help reduce risk today and plan strategically for tomorrow. Hamilton and Cavoukian make a clear case for the privacy imperative and demonstrate that it can work in support of business motivators NOT against them. ... show more
Reviewed in the United States on September 9, 2002 by Peter Hope-Tindall
    • A Practical Guide to Privacy Issues
Privacy Pays is an indispensable reference for anyone concerned with privacy issues. It contains a cogent analysis of the threats to individuals and corporations posed by modern information technology as well as an appraisal of regulatory solutions. The book offers compelling and practical advice for organizations that seek to protect the privacy of employees and customers and clearly demonstrates how doing so can enhance the bottom line. The Action Plan for Business alone is well worth the price of the book. ... show more
Reviewed in the United States on October 23, 2002 by Victoria Brown

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