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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M32 Midnight Star (Violet Soft Black), Pack of 1, Hair Dye
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Features

  • FERIA IS MULTI-FACETED PERMANENT HAIR COLOR: Known for shimmering color & edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant. The Power Shimmer Feria Conditioner seals & smooths for lasting bold color that will turn heads.
  • MULTI-TONAL, SHIMMERING FERIA HAIR COLOR: With 50+ bold shades ranging from deepest black hair dye to platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no salon appointment required.
  • L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème.
  • LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, & root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.
  • L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care & cosmetics.

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged. Having trouble finding the right shade? Questions on how to apply your L'Oreal Paris Hair Color product? Ask a L'Oreal Hair Color Expert. If you have a question about a L'Oreal Paris Hair Color product, talk to one of our L’Oreal Customer Care representatives. Phone: 1-888-768-2914 Monday-Friday, 9:00 AM-5:30PM ET


Is Discontinued By Manufacturer No


Product Dimensions 0.17 x 0.22 x 0.41 inches; 10.13 Ounces


Item model number K08472


UPC 071249192504


Manufacturer L'Oreal Paris Hair Color


ASIN B004GHCTNE


Best Sellers Rank #6 in Hair Color


Customer Reviews 4.4 out of 5 stars


Shipping

This product includes free shipping to all US addresses.


Delivery

Unless otherwise stated above, most products arrive within 2-3 business days. Larger items may take 6-9 business days. Tracking information will be automatically provided as soon as your order ships.


View our full shipping policy here.

Returns

This product can be returned within 30 days of delivery for a full refund. Please visit our returns center to begin a return.

View our full returns policy here.

Features

  • FERIA IS MULTI-FACETED PERMANENT HAIR COLOR: Known for shimmering color & edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant. The Power Shimmer Feria Conditioner seals & smooths for lasting bold color that will turn heads.
  • MULTI-TONAL, SHIMMERING FERIA HAIR COLOR: With 50+ bold shades ranging from deepest black hair dye to platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no salon appointment required.
  • L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème.
  • LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, & root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.
  • L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care & cosmetics.

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged. Having trouble finding the right shade? Questions on how to apply your L'Oreal Paris Hair Color product? Ask a L'Oreal Hair Color Expert. If you have a question about a L'Oreal Paris Hair Color product, talk to one of our L’Oreal Customer Care representatives. Phone: 1-888-768-2914 Monday-Friday, 9:00 AM-5:30PM ET


Is Discontinued By Manufacturer No


Product Dimensions 0.17 x 0.22 x 0.41 inches; 10.13 Ounces


Item model number K08472


UPC 071249192504


Manufacturer L'Oreal Paris Hair Color


ASIN B004GHCTNE


Best Sellers Rank #6 in Hair Color


Customer Reviews 4.4 out of 5 stars


Shipping

This product includes free shipping to all US addresses.


Delivery

Unless otherwise stated above, most products arrive within 2-3 business days. Larger items may take 6-9 business days. Tracking information will be automatically provided as soon as your order ships.


View our full shipping policy here.

Returns

This product can be returned within 30 days of delivery for a full refund. Please visit our returns center to begin a return.

View our full returns policy here.

Features

  • FERIA IS MULTI-FACETED PERMANENT HAIR COLOR: Known for shimmering color & edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant. The Power Shimmer Feria Conditioner seals & smooths for lasting bold color that will turn heads.
  • MULTI-TONAL, SHIMMERING FERIA HAIR COLOR: With 50+ bold shades ranging from deepest black hair dye to platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no salon appointment required.
  • L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème.
  • LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, & root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.
  • L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care & cosmetics.

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged. Having trouble finding the right shade? Questions on how to apply your L'Oreal Paris Hair Color product? Ask a L'Oreal Hair Color Expert. If you have a question about a L'Oreal Paris Hair Color product, talk to one of our L’Oreal Customer Care representatives. Phone: 1-888-768-2914 Monday-Friday, 9:00 AM-5:30PM ET


Is Discontinued By Manufacturer No


Product Dimensions 0.17 x 0.22 x 0.41 inches; 10.13 Ounces


Item model number K08472


UPC 071249192504


Manufacturer L'Oreal Paris Hair Color


ASIN B004GHCTNE


Best Sellers Rank #6 in Hair Color


Customer Reviews 4.4 out of 5 stars


abunda_amazon_reviews I have never colored my hair before. I have naturally brown hair with some red highlights (dark auburn?). My hair is long and very thick. FYI, if you have a lot of hair like me buy 2 boxes. I did not want to bleach my hair. I have included a picture of my hair before and after. It was easy to use. I'm a messy person and it got on my sink and hands and scalp- it all came out, no problem. It wiped off my sink with cold water and paper towels. I did not expect it to work so well on my hair. I am very happy with it so far.;;Reviewed in the United States on December 8, 2019;;5.0 out of 5 stars;;Works on brown hair very well! I love it;;Carlee;;;This is the most awesome product I have ever used! It actually lightens your hair several shades without getting that brassy look or without bringing out the red in my hair. My hair actually looks light brown with some blonde highlights, and I did not need to use a highlighter! L'Oreal has found a magical product. This product also makes your hair very shiny. It is worth every penny. Please do not ever discontinue this color, L'Oreal!;;Reviewed in the United States on September 17, 2018;;5.0 out of 5 stars;;This Product is Magic--No Brass, but Lots of Highlights & Shine!;;Darby;;;This is probably my favorite box dye and the only brand I'll ever use if using a box again. The fiera shimmering highlights is so dimensional. It is easy to mix and apply, smells like the average dye, and came out covered really evenly. It has so many pretty shades in it. It looks professionally done. It has a different shade and shine in different types of lights and I'm not usually a red person but I REALLY love this shade!!;;Reviewed in the United States on December 10, 2019;;5.0 out of 5 stars;;SO PRETTY;;Stacey Ray;;;This review is for Dusty Mauve. The first time I used this stuff (purchased at Walmart, it didn't take well and washed out in 1 wash. Weird, because permanent Feria is generally very tenacious stuff. Figured maybe I got a dud box, so I did it again with a box from Amazon. The second box took great, but is definitely more like a dark lavender, less pink, on my Level 9 ash blonde pre-lightened hair. It's still cheaper and easier than doing the complex professional formulas I used to have to concoct (mixing silver blonde with inches of violet red) in order to have natural and permanent results and looks much better than just using direct dye (like Splat Manic Panic, etc) over bleached hair. It's lasted 1 wash now without fading, but if it fades too fast, I will edit this review. (Don't you hate it when people review hair color and don't say which shade they used?);;Reviewed in the United States on February 6, 2018;;4.0 out of 5 stars;;Dusty Mauve;;Kindle Customer;;;I LOVE this hair color! This is EXACTLY the color I imagined for myself and I went from a dirty blonde to this. I was quoted 150 for professional services and I just couldn't afford that. but this is $8.50. I left it on 45 minutes for good color development. It's beautiful. There's highlights and low lights. It's completely warmed up my skin tone and brought out my eyes. I've bought quite a few boxes. My only complaint is it bleeds. I do not wash my hair often and every time I do it bleeds but I'm two weeks into my new look and it's still amazingly colored, soft, and shiny! I'm so so happy with it!;;Reviewed in the United States on May 14, 2016;;4.0 out of 5 stars;;Love my new look!;;Amanda;;;The box said "not recommended for gray hair" but it worked great! Using the "cool" violet-based color, I'm able to slowly allow my natural grays to blend in with my light brown hair, as it's exactly what I wanted. And the color works beautifully in covering my grays. 😁;;Reviewed in the United States on October 6, 2018;;5.0 out of 5 stars;;Works absolutely wonderfully on my newly-grown gray!;;juli;;;The content is not same as the one you can buy in the store. The first thing I noticed is that conditioner is much smaller, so I checked. It's 1.7 fl in the store package, but only 0.75 fl in this package. After I used it, my hair is not as smooth or healthy looking as I used the one bought in the store, instead, kinda of oily.;;Reviewed in the United States on January 17, 2018;;1.0 out of 5 stars;;The content is different from store bought;;C. Y.;;;Turned out as expected and I love it!!! I ordered the v38 intense deep violet and left it longer than 25mins. Left it for 45 mins and did not irritate or dry my hair out at all. I included a before and after photo to show my hair color before I started. My natural hair color is black.;;Reviewed in the United States on September 8, 2017;;5.0 out of 5 stars;;Love the color!;;Josh

Shipping

This product includes free shipping to all US addresses.


Delivery

Orders placed now will arrive in 6-9 business days. Tracking information will be automatically provided as soon as your order ships.


View our full shipping policy here.

Returns

This product can be returned within 30 days of delivery for a full refund. Please visit our returns center to begin a return.

View our full returns policy here.

Top Amazon Reviews


5.0 out of 5 stars
By Carlee - Reviewed in the United States on December 8, 2019
Works on brown hair very well! I love it
I have never colored my hair before. I have naturally brown hair with some red highlights (dark auburn?). My hair is long and very thick. FYI, if you have a lot of hair like me buy 2 boxes. I did not want to bleach my hair. I have included a picture of my hair before and after. It was easy to use. I'm a messy person and it got on my sink and hands and scalp- it all came out, no problem. It wiped off my sink with cold water and paper towels. I did not expect it to work so well on my hair. I am very happy with it so far.

5.0 out of 5 stars
By Darby - Reviewed in the United States on September 17, 2018
This Product is Magic--No Brass, but Lots of Highlights & Shine!
This is the most awesome product I have ever used! It actually lightens your hair several shades without getting that brassy look or without bringing out the red in my hair. My hair actually looks light brown with some blonde highlights, and I did not need to use a highlighter! L'Oreal has found a magical product. This product also makes your hair very shiny. It is worth every penny. Please do not ever discontinue this color, L'Oreal!

5.0 out of 5 stars
By Stacey Ray - Reviewed in the United States on December 10, 2019
SO PRETTY
This is probably my favorite box dye and the only brand I'll ever use if using a box again. The fiera shimmering highlights is so dimensional. It is easy to mix and apply, smells like the average dye, and came out covered really evenly. It has so many pretty shades in it. It looks professionally done. It has a different shade and shine in different types of lights and I'm not usually a red person but I REALLY love this shade!!

4.0 out of 5 stars
By Kindle Customer - Reviewed in the United States on February 6, 2018
Dusty Mauve
This review is for Dusty Mauve. The first time I used this stuff (purchased at Walmart, it didn't take well and washed out in 1 wash. Weird, because permanent Feria is generally very tenacious stuff. Figured maybe I got a dud box, so I did it again with a box from Amazon. The second box took great, but is definitely more like a dark lavender, less pink, on my Level 9 ash blonde pre-lightened hair. It's still cheaper and easier than doing the complex professional formulas I used to have to concoct (mixing silver blonde with inches of violet red) in order to have natural and permanent results and looks much better than just using direct dye (like Splat Manic Panic, etc) over bleached hair. It's lasted 1 wash now without fading, but if it fades too fast, I will edit this review. (Don't you hate it when people review hair color and don't say which shade they used?)

4.0 out of 5 stars
By Amanda - Reviewed in the United States on May 14, 2016
Love my new look!
I LOVE this hair color! This is EXACTLY the color I imagined for myself and I went from a dirty blonde to this. I was quoted 150 for professional services and I just couldn't afford that. but this is $8.50. I left it on 45 minutes for good color development. It's beautiful. There's highlights and low lights. It's completely warmed up my skin tone and brought out my eyes. I've bought quite a few boxes. My only complaint is it bleeds. I do not wash my hair often and every time I do it bleeds but I'm two weeks into my new look and it's still amazingly colored, soft, and shiny! I'm so so happy with it!

5.0 out of 5 stars
By juli - Reviewed in the United States on October 6, 2018
Works absolutely wonderfully on my newly-grown gray!
The box said "not recommended for gray hair" but it worked great! Using the "cool" violet-based color, I'm able to slowly allow my natural grays to blend in with my light brown hair, as it's exactly what I wanted. And the color works beautifully in covering my grays. 😁

1.0 out of 5 stars
By C. Y. - Reviewed in the United States on January 17, 2018
The content is different from store bought
The content is not same as the one you can buy in the store. The first thing I noticed is that conditioner is much smaller, so I checked. It's 1.7 fl in the store package, but only 0.75 fl in this package. After I used it, my hair is not as smooth or healthy looking as I used the one bought in the store, instead, kinda of oily.

5.0 out of 5 stars
By Josh - Reviewed in the United States on September 8, 2017
Love the color!
Turned out as expected and I love it!!! I ordered the v38 intense deep violet and left it longer than 25mins. Left it for 45 mins and did not irritate or dry my hair out at all. I included a before and after photo to show my hair color before I started. My natural hair color is black.

Recent Reviews


5.0 out of 5 stars
By Carlee - Reviewed in the United States on December 8, 2019
Works on brown hair very well! I love it
I have never colored my hair before. I have naturally brown hair with some red highlights (dark auburn?). My hair is long and very thick. FYI, if you have a lot of hair like me buy 2 boxes. I did not want to bleach my hair. I have included a picture of my hair before and after. It was easy to use. I'm a messy person and it got on my sink and hands and scalp- it all came out, no problem. It wiped off my sink with cold water and paper towels. I did not expect it to work so well on my hair. I am very happy with it so far.

5.0 out of 5 stars
By Darby - Reviewed in the United States on September 17, 2018
This Product is Magic--No Brass, but Lots of Highlights & Shine!
This is the most awesome product I have ever used! It actually lightens your hair several shades without getting that brassy look or without bringing out the red in my hair. My hair actually looks light brown with some blonde highlights, and I did not need to use a highlighter! L'Oreal has found a magical product. This product also makes your hair very shiny. It is worth every penny. Please do not ever discontinue this color, L'Oreal!

5.0 out of 5 stars
By Stacey Ray - Reviewed in the United States on December 10, 2019
SO PRETTY
This is probably my favorite box dye and the only brand I'll ever use if using a box again. The fiera shimmering highlights is so dimensional. It is easy to mix and apply, smells like the average dye, and came out covered really evenly. It has so many pretty shades in it. It looks professionally done. It has a different shade and shine in different types of lights and I'm not usually a red person but I REALLY love this shade!!

4.0 out of 5 stars
By Kindle Customer - Reviewed in the United States on February 6, 2018
Dusty Mauve
This review is for Dusty Mauve. The first time I used this stuff (purchased at Walmart, it didn't take well and washed out in 1 wash. Weird, because permanent Feria is generally very tenacious stuff. Figured maybe I got a dud box, so I did it again with a box from Amazon. The second box took great, but is definitely more like a dark lavender, less pink, on my Level 9 ash blonde pre-lightened hair. It's still cheaper and easier than doing the complex professional formulas I used to have to concoct (mixing silver blonde with inches of violet red) in order to have natural and permanent results and looks much better than just using direct dye (like Splat Manic Panic, etc) over bleached hair. It's lasted 1 wash now without fading, but if it fades too fast, I will edit this review. (Don't you hate it when people review hair color and don't say which shade they used?)

4.0 out of 5 stars
By Amanda - Reviewed in the United States on May 14, 2016
Love my new look!
I LOVE this hair color! This is EXACTLY the color I imagined for myself and I went from a dirty blonde to this. I was quoted 150 for professional services and I just couldn't afford that. but this is $8.50. I left it on 45 minutes for good color development. It's beautiful. There's highlights and low lights. It's completely warmed up my skin tone and brought out my eyes. I've bought quite a few boxes. My only complaint is it bleeds. I do not wash my hair often and every time I do it bleeds but I'm two weeks into my new look and it's still amazingly colored, soft, and shiny! I'm so so happy with it!

5.0 out of 5 stars
By juli - Reviewed in the United States on October 6, 2018
Works absolutely wonderfully on my newly-grown gray!
The box said "not recommended for gray hair" but it worked great! Using the "cool" violet-based color, I'm able to slowly allow my natural grays to blend in with my light brown hair, as it's exactly what I wanted. And the color works beautifully in covering my grays. 😁

1.0 out of 5 stars
By C. Y. - Reviewed in the United States on January 17, 2018
The content is different from store bought
The content is not same as the one you can buy in the store. The first thing I noticed is that conditioner is much smaller, so I checked. It's 1.7 fl in the store package, but only 0.75 fl in this package. After I used it, my hair is not as smooth or healthy looking as I used the one bought in the store, instead, kinda of oily.

5.0 out of 5 stars
By Josh - Reviewed in the United States on September 8, 2017
Love the color!
Turned out as expected and I love it!!! I ordered the v38 intense deep violet and left it longer than 25mins. Left it for 45 mins and did not irritate or dry my hair out at all. I included a before and after photo to show my hair color before I started. My natural hair color is black.