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Semi-Permanent Hair Color (43 colors) (True Lust)

  • Based on 8,586 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon

Arrives Friday, Jun 7
Order within 15 hours and 22 minutes
Available payment plans shown during checkout

Size: 4 Fl Oz (Pack of 1)


Color: True Lust


Color: True Lust


Package Information: Jar


Product Benefits: Hair Coloring


Brand: Lunar Tides


Item Form: Cream


Package Dimensions ‏ : ‎ 3.5 x 2.99 x 2.87 inches; 4.97 ounces


UPC ‏ :


Manufacturer ‏ : ‎ Lunar Tides


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Jun 7

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Smokey purple
It's definitely a muted smokey purple as described. It's very pretty and was the color I was craving at the time. It is, however, less purple than you might like. Mostly you can see the purple when you are outside in the natural light. Indoor lights it looks like a muddy color almost brown. But if you're near a window you can see it. It's unique that's for sure. I can't say for how well it applies, bc my hair isn't in the best shape, so it only stuck to half, as you can see from pics (with and without flash and also wet here) but I did mix a shit ton of white conditioner to dilute it, so that and my porosity being wack might be that reason. Needless to say, I left it for a few days til it faded out and then put my go to purple over it, lie locks from manic panic. ( A gorgeous purple heavy on the blue side that fades nicely) Anyways, I liked this color. It was fun to play with and very unique from any other color on the market, so I give it 5 stars. ... show more
Reviewed in the United States on April 29, 2024 by Valerie B. Valerie B.

  • Juniper Green and Nightshade.
Size: 4 Fl Oz (Pack of 1) Color: Juniper Green
I am absolutely HEAD OVER HEELS for Juniper Green. I had two money pieces that turned a beautiful emerald color. My brown hair isn’t as rich (it wasn’t bleached so that’s obvi lol) but still a very pretty green! That said, I’m not the biggest fan of Nightshade. It ended up being more blue than purple. Which is my fault - I didn’t necessarily look at the other purples and did find one I should’ve gotten instead! This picture is after one wash. The green is holding on steady and doesn’t bleed. The purple bleeds EVERYWHERE and doesn’t stick to my hair, but that’s okay. I’ve decided to go completely green on the next round and will absolutely be buying this brand again. 🖤 ... show more
Reviewed in the United States on May 6, 2024 by Jessica M Jessica M

  • Will stain, but does its job.
Size: 4 Fl Oz (Pack of 1) Color: Blood Moon
I give this a 4 out of 5 because yes, my color result is similar to the photos (was hoping for a bit deeper red). And this product is better than the Ruby Red splat I used before. But like all vibrantly colored semi permanent hair dyes it WILL stain. Towels, clothes, unprotected skin, tubs, sinks etc… the color took the the lower portion of my hair better than my roots because naturally I’m a light auburn and the sun lightens my hair. My roots took the red but it’s hardly noticeable. It’s best to use this on lighter hair. Don’t expect miracles if you’re a brunette and it doesn’t take. It’s definitely my go to red for now though! :) ... show more
Reviewed in the United States on April 20, 2024 by Trina Marie Trina Marie

  • Does bleed and is very bright
Size: 4 Fl Oz (Pack of 1) Color: True Lust
I bought the lust red color it’s bright and pretty but I would say that it does bleed very easily and if your the type to like rain or take showers often, you might have to dye your hair again over a couple weeks and it may bleed onto your cloths if it rains. Also DONT SWIM WITH THIS DYE. I have a trip coming up and if I got in the water it would dye the whole pool red like BLOOD RED immediately. I really like this product though and it really isn’t that bad it’s not like I feel uncomfortable sleeping in my bed after a shower (tip put a towel on your pillows if you like to sleep with your hair wet like I do and don’t want to risk any damage to your pillows). After a couple washes your hair will bleed less and still look bright and beautiful. I look forward to using this for prom!!!! Super recommend! ... show more
Reviewed in the United States on April 25, 2024 by Arrows

  • Oh this is going to be controversial, sorry IA
Size: 4 Fl Oz (Pack of 1) Color: Aurora Green
Alright so, I am a quick shopper even online, I’ll check reviews and pictures and maybe check out a YouTube video to see a better view of the color. I however didn’t notice it was vegan, I tend to avoid vegan products because simply I have not found any that meet my expectations for what I need or expect. I understand if it’s a lifestyle/ethical choice, more power to you, live your truth: but me personally, this brand now added to the list along with arctic fox are thumbs down for me. Arctic fox bleeds non stop everywhere, seems to permanently dye anything but your hair, and washes out in about 3 washes. Now with this product Pros: -it did not stain my skin, that was cool -it’s pretty thick so I did not make any kind of mess apply it, again cool -if you want like a fun little change for about a week, this is perfect because it washes out quick. -it didn’t bleed onto my clothes or bedding, or skin when washing my hair But that’s where the pros end Cons: - I couldn’t grip the seal so I used a safety pin to help me get an end up, some of the product came out on the safety pin and I saw even though it was thick, for hair color it’s fairly translucent. Red flag if you are experienced in regularly dying your hair 😩 if you want a lighter version or very temporary color it would be ideal, but for vibrance and hang time NOPE. -just when I rinsed it out, COLD WATER, and used no shampoo I could tell it was going to wash out quick, and I was right, it lasted about 3 washes total, pretty much gone after the 2nd wash honestly. My hair is not over processed or anything that would contribute to loss of color at that rate. I even use baby shampoo since it’s no harsh chemicals and honestly has helped preserve my colors better than any “color saving” products on the market. Another thing I didn’t favor was it didn’t stick to my freshly bleached roots. Again experienced hair artists know that usually will be the brightest spot, as well as bleaching helping seal color in if you do it correctly in a time period. So PRETTY MUCH if you want something temporary, or you’re wanting to test drive a color but not ready to commit; this is perfect. However if you’re looking for something that is long lasting, this is not it. May be a basic bih but I’ve been doing this for 17 years and have tried dozens of dye products and ion color brilliance I personally don’t feel can be beat. Extremely vibrant color, very minimal bleeding/transfer after coloring and even that just depends on the color, you may not get any bleeding or transfer at all. It also lasts a long time, as well as fades evenly so you won’t have splotchy hair as it fades, you’ll just go through lighter shades of Itself. ... show more
Reviewed in the United States on December 9, 2023 by HHFS HHFS

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